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Sales & Marketing Manager Resume Example

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SALES & MARKETING MANAGER
Summary

Business Operations and Transformation Leader with a 12-year history of leading strategic and tactical business initiatives. Proven expertise in large-scale business transformation and change management to consistently exceed company objectives. Offering effective communication, team building and coaching skills to instill common vision and create business cultures based on trust and mutual respect.

Skills
  • Labor relations
  • Marketing tactics
  • KPI management
  • Closing and contract negotiations
  • Employee development
  • Quality management systems
  • Strategic planning
  • Community outreach
  • Profit and loss analysis
  • Key partnership cultivation
  • Budgeting
  • Staff training and development
  • Life cycle project management
  • Strategic project planning
Experience
Sales & Marketing Manager
Anaheim, CAWEARTECH INTERNATIONAL: A LINCOLN ELECTRIC COMPANY/Apr 2014 to Mar 2019
  • Defined marketing collateral and program strategies by working closely with product management teams.
  • Spearheaded implementation, execution and growth of business channel partner program.
  • Monitored customer complaint trends to drive satisfaction improvements and adjusted operational strategies to reduce issues.
  • Motivated and mentored employees to increase knowledge, skills and career potential within company.
  • Improved profitability by developing pipeline utilizing multiple marketing channels and sales strategies.
  • Created and directed sales team training and development programs.
  • Secured sales targets by building successful sales teams, preparing yearly sales and marketing budgets and implementing strategic action plans.
  • Increased sales impact and effectiveness, tracking metrics and marketing investments to implement continuous improvements or change management.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Built and maintained effective relationships with peers and upper management to drive team success toward common sales, service and operational goals.
  • Oversaw implementation and installation of new programs, procedures and methods of operation.
  • Planned, developed and managed monthly, quarterly and annual budgets and produced detailed reports.
  • Successfully managed annual operating budget of $37M, as well as capital and special project expenditures.
  • Produced detailed reports of monthly, quarterly and annual budgets.
  • Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets.
Channel Manager
Providence, RITHE NANOSTEEL COMPANY/Oct 2008 to Jan 2014
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Mentored marketing personnel on best practices and protocol to maximize productivity.
  • Partnered with sales representatives during customer consultations to build agency and customer relations.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Initiated market research studies, directed operations and reviewed findings to optimize marketing approaches.
  • Cultivated customer and distributor rapport to increase retention rates and drive goal achievement.
  • Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.
  • Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
  • Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Leveraged industry trends and competitive analyses to improve marketing campaign performance.
  • Liaised with sales, technical services and customer relations personnel to drive on-time, under-budget project completion.
  • Worked with product development team members to optimize product specifications.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Grew overall sales by 30%, while reducing overhead by 50%.
Owner/President
Pawtucket, RISUPERIOR TITLE & CLOSING SERVICES/Feb 2005 to Jan 2008
  • National real estate title insurance underwriting and loan closing.
  • Monitored market conditions to set accurate pricing structures and take advantage of emerging trends.
  • Oversaw all aspects of project execution, including progress of each phase, quality of workmanship and team performance to drive on-time completion of deliverables.
  • Established, enforced and updated policies keeping business agile and responsive to changing market conditions.
  • Enhanced operational performance by developing effective business development strategies, systems and procedures.
  • Led startup and opening of Superior Title and provided business development, creation of operational procedures and workflow planning.
  • Developed business and marketing plans and prepared monthly financial reports.
  • Promoted branding initiatives, developing effective marketing and sales strategies to meet new business development goals.
  • Participated in networking events to establish and cement community ties, B2B relationships and industry connections.
  • Developed individual strategies for property acquisitions located across multiple states and ascertained resources for project development to present comprehensive proposals and secure funding from private and public lenders.
  • Identified client business and operational needs and introduced services to provide solutions.
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Secured long-term accounts, managing sales presentations to promote product and brand benefits.
  • Set, updated and enforced policies to maintain consistency and quality at all levels.
Education and Training
Associate of Science: Business Administration And ManagementRhode Island Community CollegeExpected in Sep 2020Providence, RI
Certificate: Public LeadershipState of Rhode Island-Government Leadership Cert.May 2011Providence, RI
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Resume Overview

Companies Worked For:

  • WEARTECH INTERNATIONAL: A LINCOLN ELECTRIC COMPANY
  • THE NANOSTEEL COMPANY
  • SUPERIOR TITLE & CLOSING SERVICES

School Attended

  • Rhode Island Community College
  • State of Rhode Island-Government Leadership Cert.

Job Titles Held:

  • Sales & Marketing Manager
  • Channel Manager
  • Owner/President

Degrees

  • Associate of Science : Business Administration And Management
    Certificate : Public Leadership

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