Sales Director Resume Example

• Crystallized customer insights to develop and set strategy for the two largest product launches in otherwise stagnant innovation pipeline.
• Products represent over $1B in gross revenue and over $600M in incremental revenue.
• Led cross-functional teams to ensure projects were ahead of schedule an launch ready.
• Developed strategy and led upgrade of over 18,000 generators globally; upgrades impact over 85% of EES revenue.
• Developed global launch marketing plans, working with regional and multi-functional partners to maximize launch effectiveness.
• HARMONIC 7', used by Colorectal, General, Gynecologic, and Urologic surgeons is currently a $750 million product and represents half of the EES Energy portfolio.

Responsible for the launch of EnSeal, a next generation Advanced Bipolar device in Gyn/Gyn Oncology markes in the US.

Created key collateral resources (brochures, videos, print ads, internet broadcasts) to jumpstart this new technology.

Created new faculty and non-faculty relationships to build credibility for a young, emerging technology (EnSeal) (12 Faculty).

Created a more harmonious relationship between EES and Ethicon Women's Health and Urology; integrated professional education and messaging.

Market awareness went from 10% t.

50% and market share went from 4 to 8% by the end of year one.

Created and led Gyn Strategy for EES; targeting, professional education, and societal relationships.

Managed and grew base Energy business in Gyn of approx.

100MM, despite downward pressure of robotics and reprocessing Led 6 major conventions over the course of two years (AAGL, ACOG, and SGO); ensuring consistent messaging and maximal exposure to key customers, resulting in trial.

Led the strategy as well as communication plan around several product issues resulting in significant back orders; minimized sales representative, surgeon and hospital impact.

Ethicon Women's Health and Urology (EWHU), a division of Ethicon, Inc., a Johnson & Johnson company, Somerville, New Jersey.

• Responsible for development of 9 sales representatives covering the Michigan and Northern Ohio markets.
• Responsible for the development and execution of sales strategy needed to achieve sales forecasts, to include: professional education, key opinion leader management, and local field marketing activities.
• Team exceeded forecast in 2006 and 2007; #1 of 4 in the region in 2006 and 2008.
• Team consistently led the country in national initiatives like Thermachoice In-Office, TVT-Secur, Interceed in C-Sections, and the On-Call Nurse Program.
• Developed and promoted three sales representative to Sales Development Manager and three territory assistants to full line sales representative positions.

• Responsible for development and deployment of first class physician education and training with regards to EWHU products.
• Work closely with 3 divisional managers to develop and execute the strategic plan for the professional education program.
• Executed the flawless and efficient training of over 80 physicians through 12 courses in one month's time.
• Member of the TVT-Secur (TVT-S) launch team, providing the strategy for the professional education deployment plan.

• Responsible for sales, surgeon training and procedure adoption of surgical procedures that treat incontinence, dysfunctional bleeding, and other general gynecologic disorders.
• Target specialties: urology, gynecology and urogynecology.
• Increased sales by $1,200,000 in three years, representing a growth rate of over 70% in a highly competitive market.
• Glamour Prize Winner in 2002 and 2004; Product Award Winner in 2003 and 2004.
• Successfully served as "acting" professional education manager for 2 months while maintaining sales territory.
• Trained 12 sales representatives and elected by peers to the Gynecare Sales Advisory Council.
• First GYNECARE associate to attend J&J Competency Development Seminar and enroll in In-field Development Program First Gynecare representative to gain Regent Club Membership by earning more than $600,000 in commissions.

• Responsible for the development of treatment pathways and physician use of technologies that address female incontinence, menorrhagia, infertility, and minimally invasive alternatives to hysterectomy.
• Target specialties: urology, gynecology, urogynecology, and reproductive endocrinology.
• 2001 Sales Representative of the Year; increased sales by $1,100,000, a sales growth of 110%.
• 2000 Glamour Prize winner and Rookie of the Year, increased sales by over $500,000, a sales growth of over 50%.
• Capital sales in 2001 and 2002 represented over $450,000.
• Trained over 200 physicians on various product platforms and procedures; provided continuous education to OR personnel.
• Trained 12 new sales representatives prior to promotion to Sales Trainer.

• Prepared for the deployment of 1,400 personnel and 618 tons of equipment.
• Developed, planned, and implemented computer systems for use in all deployment processes.
• Managed $40,000 office budget and over 150 personnel.
• Rated "Excellent" in processing over 1,000 personnel and equipment per deployment for 4 deployments.
• Maintained an unprecedented 100% on-time take-off rate for all real-world and exercise deployments.
• Upgraded deployment computer systems for over 100 computer terminals, which increased personnel and cargo in-transit visibility by 100%.

• Managed all personnel programs for a 600-person maintenance squadron to include evaluations, decorations, entitlements, leave, disciplinary actions and morale/welfare programs.
• Supervised 3 personnel and managed a $50,000 budget.
• Developed new administrative procedures, which reduced office paperwork by 50% and significantly increased on-time submission rates for evaluation and recognition packages.
• Chaired Base Hazardous Waste Working Group; as a result of group initiatives, base awarded Environmental Green Star Award.
• Selected as Wing Company Grade Officer of the Quarter and awarded Pacific Air Forces Information Manager of the Year.