sales director resume example with 20+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105

Sales leader with 16 plus years of business performance through leadership, improved quality and strong process discipline. Personal leadership skills and results have been demonstrated through quick integration and performance in each new role. Experiences include, surgical sales leadership, downstream and upstream marketing, and DME sales leadership. A highly effective leader of people is a key strength along with strong communication skills to a wide variety of audiences. Integrity, trust and respect guide my leadership style and decision making process


Inspirational leadership

Coaching for performance and results

Talent development

Turnaround management

Product launches

Business analytics

Sales strategy development

Product development

United States Air Force Academy Colorado Spgs, CO Expected in 1994 Bachelor of Science : Human Factors Engineering - GPA :
Phunware - Sales Director
Chicago, IL, 03/2014 - Current
  • Led 13 sales representatives and responsible for approximately $10M in revenue.
  • Responsible for sales strategy development, coaching, and leadership of team covering Ohio and Western PA.
  • 2014 Central Area Region of the year; grew Exogen and Supartz by $440k (105%).
  • Led 2015 sales force reduction/reorganization of Central Rivers Region while maintaining 95% of 2014.
  • Reduction from 13 to 8 sales representatives.
Cox Auto Inc - Product Director
Oklahoma City, OK, 02/2009 - 03/2014
  • Crystallized customer insights to develop and set strategy for the two largest product launches in otherwise stagnant innovation pipeline.
  • Products represent over $1B in gross revenue and over $600M in incremental revenue.
  • Led cross-functional teams to ensure projects were ahead of schedule an launch ready.
  • Developed strategy and led upgrade of over 18,000 generators globally; upgrades impact over 85% of EES revenue.
  • Developed global launch marketing plans, working with regional and multi-functional partners to maximize launch effectiveness.
  • HARMONIC 7', used by Colorectal, General, Gynecologic, and Urologic surgeons is currently a $750 million product and represents half of the EES Energy portfolio.
Molson Coors Brewing Company - Product Director, Commercial Marketing
Burley, ID, 2009 - 01/2010

Responsible for the launch of EnSeal, a next generation Advanced Bipolar device in Gyn/Gyn Oncology markes in the US.

Created key collateral resources (brochures, videos, print ads, internet broadcasts) to jumpstart this new technology.

Created new faculty and non-faculty relationships to build credibility for a young, emerging technology (EnSeal) (12 Faculty).

Created a more harmonious relationship between EES and Ethicon Women's Health and Urology; integrated professional education and messaging.

Market awareness went from 10% t.

50% and market share went from 4 to 8% by the end of year one.

Created and led Gyn Strategy for EES; targeting, professional education, and societal relationships.

Managed and grew base Energy business in Gyn of approx.

100MM, despite downward pressure of robotics and reprocessing Led 6 major conventions over the course of two years (AAGL, ACOG, and SGO); ensuring consistent messaging and maximal exposure to key customers, resulting in trial.

Led the strategy as well as communication plan around several product issues resulting in significant back orders; minimized sales representative, surgeon and hospital impact.

Ethicon Women's Health and Urology (EWHU), a division of Ethicon, Inc., a Johnson & Johnson company, Somerville, New Jersey.

Veritiv - District Sales Manager
Charlotte, NC, 2006 - 02/2009
  • Responsible for development of 9 sales representatives covering the Michigan and Northern Ohio markets.
  • Responsible for the development and execution of sales strategy needed to achieve sales forecasts, to include: professional education, key opinion leader management, and local field marketing activities.
  • Team exceeded forecast in 2006 and 2007; #1 of 4 in the region in 2006 and 2008.
  • Team consistently led the country in national initiatives like Thermachoice In-Office, TVT-Secur, Interceed in C-Sections, and the On-Call Nurse Program.
  • Developed and promoted three sales representative to Sales Development Manager and three territory assistants to full line sales representative positions.
Ethicon Women's Health And Urology (EWHU), A Division Of Ethicon Inc., A Johnson & Johnson Company - Professional Education Development Manager
City, STATE, 08/2005 - 11/2005
  • Responsible for development and deployment of first class physician education and training with regards to EWHU products.
  • Work closely with 3 divisional managers to develop and execute the strategic plan for the professional education program.
  • Executed the flawless and efficient training of over 80 physicians through 12 courses in one month's time.
  • Member of the TVT-Secur (TVT-S) launch team, providing the strategy for the professional education deployment plan.
Ethicon Women's Health And Urology (EWHU), A Division Of Ethicon Inc., A Johnson & Johnson Company - Executive Sales Representative/Sales Trainer
City, STATE, 2002 - 07/2005
  • Responsible for sales, surgeon training and procedure adoption of surgical procedures that treat incontinence, dysfunctional bleeding, and other general gynecologic disorders.
  • Target specialties: urology, gynecology and urogynecology.
  • Increased sales by $1,200,000 in three years, representing a growth rate of over 70% in a highly competitive market.
  • Glamour Prize Winner in 2002 and 2004; Product Award Winner in 2003 and 2004.
  • Successfully served as "acting" professional education manager for 2 months while maintaining sales territory.
  • Trained 12 sales representatives and elected by peers to the Gynecare Sales Advisory Council.
  • First GYNECARE associate to attend J&J Competency Development Seminar and enroll in In-field Development Program First Gynecare representative to gain Regent Club Membership by earning more than $600,000 in commissions.
Ethicon Women's Health And Urology (EWHU), A Division Of Ethicon Inc., A Johnson & Johnson Company - Sales Representative
City, STATE, 04/1999 - 11/2001
  • Responsible for the development of treatment pathways and physician use of technologies that address female incontinence, menorrhagia, infertility, and minimally invasive alternatives to hysterectomy.
  • Target specialties: urology, gynecology, urogynecology, and reproductive endocrinology.
  • 2001 Sales Representative of the Year; increased sales by $1,100,000, a sales growth of 110%.
  • 2000 Glamour Prize winner and Rookie of the Year, increased sales by over $500,000, a sales growth of over 50%.
  • Capital sales in 2001 and 2002 represented over $450,000.
  • Trained over 200 physicians on various product platforms and procedures; provided continuous education to OR personnel.
  • Trained 12 new sales representatives prior to promotion to Sales Trainer.
United States Air Force, Kirtland Air Force Base - Installation Deployment Officer
City, STATE, 08/1997 - 04/1999
  • Prepared for the deployment of 1,400 personnel and 618 tons of equipment.
  • Developed, planned, and implemented computer systems for use in all deployment processes.
  • Managed $40,000 office budget and over 150 personnel.
  • Rated "Excellent" in processing over 1,000 personnel and equipment per deployment for 4 deployments.
  • Maintained an unprecedented 100% on-time take-off rate for all real-world and exercise deployments.
  • Upgraded deployment computer systems for over 100 computer terminals, which increased personnel and cargo in-transit visibility by 100%.
United States Air Force, Elmendorf Air Force Base - Squadron Section Commander
City, STATE, 11/1995 - 07/1997
  • Managed all personnel programs for a 600-person maintenance squadron to include evaluations, decorations, entitlements, leave, disciplinary actions and morale/welfare programs.
  • Supervised 3 personnel and managed a $50,000 budget.
  • Developed new administrative procedures, which reduced office paperwork by 50% and significantly increased on-time submission rates for evaluation and recognition packages.
  • Chaired Base Hazardous Waste Working Group; as a result of group initiatives, base awarded Environmental Green Star Award.
  • Selected as Wing Company Grade Officer of the Quarter and awarded Pacific Air Forces Information Manager of the Year.
Golf, Basketball, Active member of Air Force Academy Association of Graduates, Ohio Chapter

Highly computer literate: MS Word, Excel, PowerPoint, Project, Mindjet

Trained in Challenger, AIDINC, and SPIN selling sales models

Completed JNJ Management Fundamentals I & II

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Resume Overview

School Attended

  • United States Air Force Academy

Job Titles Held:

  • Sales Director
  • Product Director
  • Product Director, Commercial Marketing
  • District Sales Manager
  • Professional Education Development Manager
  • Executive Sales Representative/Sales Trainer
  • Sales Representative
  • Installation Deployment Officer
  • Squadron Section Commander


  • Bachelor of Science

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