Sales leader with 16 plus years of business performance through leadership, improved quality and strong process discipline. Personal leadership skills and results have been demonstrated through quick integration and performance in each new role. Experiences include, surgical sales leadership, downstream and upstream marketing, and DME sales leadership. A highly effective leader of people is a key strength along with strong communication skills to a wide variety of audiences. Integrity, trust and respect guide my leadership style and decision making process
Coaching for performance and results
Sales strategy development
Responsible for the launch of EnSeal, a next generation Advanced Bipolar device in Gyn/Gyn Oncology markes in the US.
Created key collateral resources (brochures, videos, print ads, internet broadcasts) to jumpstart this new technology.
Created new faculty and non-faculty relationships to build credibility for a young, emerging technology (EnSeal) (12 Faculty).
Created a more harmonious relationship between EES and Ethicon Women's Health and Urology; integrated professional education and messaging.
Market awareness went from 10% t.
50% and market share went from 4 to 8% by the end of year one.
Created and led Gyn Strategy for EES; targeting, professional education, and societal relationships.
Managed and grew base Energy business in Gyn of approx.
100MM, despite downward pressure of robotics and reprocessing Led 6 major conventions over the course of two years (AAGL, ACOG, and SGO); ensuring consistent messaging and maximal exposure to key customers, resulting in trial.
Led the strategy as well as communication plan around several product issues resulting in significant back orders; minimized sales representative, surgeon and hospital impact.
Ethicon Women's Health and Urology (EWHU), a division of Ethicon, Inc., a Johnson & Johnson company, Somerville, New Jersey.
Highly computer literate: MS Word, Excel, PowerPoint, Project, Mindjet
Trained in Challenger, AIDINC, and SPIN selling sales models
Completed JNJ Management Fundamentals I & II
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