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Sales Director Resume Example

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Tara L.
Carrillo
Professional Summary

Determined and responsible professional director with more than 15 years of success boosting efficiency and streamlining procedures for health, fitness and sales groups. Focused on overseeing financial, personnel and operational facets. Extreme knowledge in sales strategy planning along with success engaging with staff by discussing sales performance, maintaining accountability and acknowledging excellent performance. Driven to maintain service standards by supporting staff in handling service issues and customer communications.

Skills
  • Budgeting
  • Teamwork / Collaboration
  • Client Base Retention
  • Sales Management
  • Business Development
  • Supervisory Skills
  • Process Improvement
  • Staff Management
  • Business-to-Business Sales
  • Microsoft Office
  • Photoshop
  • Publisher
  • Sales Force
  • SAP
  • Dypstich
  • Shop Works
  • NetSuite
Education
Concorde CollegeSan Jose, CA06/1997Bachelor of Arts: Respiratory Therapy

Current Colorado Technical University Bachelors to MBA

Accomplishments

Certifications:

  • ACE Personal Trainer
  • AFAA Group Exercise
  • Spin Certified
  • Power Flex
  • Pilates Mat/ Pilates Reformer level 4
  • CrossFit Level 1 & 2
  • CrossFit Olympic Lifting
  • CrossFit Gymnastics
  • YOGA
  • CPR
  • National fitness competitor for 8 years with the NPC
Work History
Nfinity Athletic- Sales Director
Atlanta, GA10/2019 - Current
  • Managed Outside Sales Team of 18
  • Oversaw International and domestic distributor business
  • Lead weekly sales calls with sales team and vendors
  • Created annual sales strategy and plan to achieve goals and desired growth for the company
  • Recreated and updated sales rep and brand ambassador training manual
  • Integrated several operative improvements to make the sales rep position more efficient
  • Approved sales rep expenses and tracked expenditure
  • Managed retail events and Pop Up shops
  • Planned and presented at annual kickoff meeting
  • Covered territories when needed
  • Set up a weekly follow up communication newsletter companywide
  • Created several reports to better serve the sales reps for prospecting, and goal tracking
  • Utilized NetSuite ERP for sales orders and CRM
  • Worked with inventory manager on demand plan and forecasting
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
  • Formulated and presented innovative strategies to senior executives and outside sales staff to build foundation for successful sales plans
  • Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity. (subscription box, Easter and Grad baskets, Fundraisers)
  • Consistently serviced major accounts to maintain active contacts and continuously promote profitable offerings
  • Assigned jobs to individual employees by considering factors such as previous training, current abilities and general knowledge
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets
  • Trained new sales team members in successful strategies and best practices
  • Traveled to events throughout the month to represent the company and oversee the success of the team
  • Achieved 35% growth Q1 of 2020
CrossFit Clout & Gym- Lakewood, CO- Owner
Lakewood, CO08/2006 - 04/2020
  • Established this private personal training facility in 2006
  • Expanded from 900 square ft. location to current 9000 square foot location
  • Wrote company policies
  • Hired personal training, sales, and coaching staff to better serve our clientele
  • Staff size 40 plus
  • Trained sales staff and set quotas
  • Managed staff, wrote monthly schedule
  • Annual reviews for each employee
  • Ran financial reports including cost analysis and monthly Profit and Loss statements
  • Taught many different formats of group exercise classes ranging from CrossFit to yoga and managed fitness class schedule for multiple locations
  • Added a sports nutrition store to our facility
  • Established corporate fitness challenges with various local businesses offering a menu of fitness services including corporate health fairs etc
  • Business to business sales
Statement Inc- Outside Sales / National Account Manager
Denver, CO12/2018 - 10/2019
  • Managed and increased book of business for several different lines nationally
  • Sourced garments for the resort industry and created custom designs for custom company apparel including headwear, duffel bags, and backpacks
  • Prospected, opened new accounts, created cost analysis worksheets, and invoicing
  • Met with various manufacturers in Mexico to find the right companies to offer cut and sew to sublimation
  • Worked on 3PL and full package with top vendors nationwide
  • Delivered superior customer service and built lasting professional relationships
  • Traveled several times a month to meet with manufacturers as well as retail and resort buyers
  • Presented all lines that suited the companies needs and serviced each account ongoing
  • Managed communication and pipeline in Shop works CRM
  • Recruited, trained, and managed independent sales reps
  • Attended trade shows to meet with new and existing customers - took part with set up and breakdown of booth
  • Increased Sales by 40%
The Duck Company- Multi -State Market Manager
Denver, CO08/2016 - 12/2018
  • Managed a 1.3M book of business with over 150 accounts in regions throughout the country
  • Worked and managed accounts in Hawaii, Arizona, North and South Dakota, New York, Texas, Oklahoma, Colorado and Pennsylvania
  • Including several national accounts
  • Regular communication with customers, built strong partnerships
  • Exceed my sales goals by over 25-35% year over year
  • Service existing accounts providing tip to tip service
  • Utilized SAP and Salesforce for account tracking
  • Assisted with setup/teardown, prospecting, and meeting with new and existing accounts at several trade shows throughout the year
  • Created dynamic presentations and preview sheets
  • Set appointments, present to multiple buyers for key accounts
  • Built lasting professional relationships with our clientele
  • Assist with merchandising and new product roll out
  • Pre and post-sale customer service
  • Prospected and opened over 25 new accounts
  • Contacted passed accounts who had not ordered to re-establish communication and reacquaint them with what the company could offer their business
  • Review invoices and managed and corrected any discrepancies
  • Write and submit credits
  • Created sales programs for implementation quarterly
  • Monthly AMEX expense reports
  • Forecasting and projections of goals
  • Organized territory management skills
  • Superior communication skills
  • Point of contact and liaison to customers related to any issues regarding the company
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Resume Overview

Companies Worked For:

  • Nfinity Athletic
  • CrossFit Clout & Gym- Lakewood, CO
  • Statement Inc
  • The Duck Company

School Attended

  • Concorde College

Job Titles Held:

  • Sales Director
  • Owner
  • Outside Sales / National Account Manager
  • Multi -State Market Manager

Degrees

  • Bachelor of Arts : Respiratory Therapy

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