with over than 11 years of experience in business intelligence and customer
service, expert on business and systems requirements, strategic planning, process
improvement and development training.
I'm a result-oriented professional
that have good interpersonal communication skills, project execution and
multitasking abilities, with technical expertise and business acumen necessary
to translate business requirements and objectives into scalable, highly
resilient and successful system solutions.
Sales Administration ManagerNov 2014 to Feb 2016 MERCATTO － Rio de Janeiro, RJ, Brazil
Responsible for monitoring and controlling commercial processes, tracking results, business analysis and category management. Business development experience identifying, analyzing and building relationships with suppliers of products and services.
Management of the E-commerce sales platform for franchises and wholesale customers. Control of the operational and commercial support for all sales channels of the company, focusing on the creation of manuals, new tools of communication and interface between departments.
Active participation in the creation of the company goals, budget and its premises. Development and monitoring of business reports with focus in strategic and tactical actions.
Coordination of supply sales channels, monitoring inventory, distribution planning considering sales indicators and display capabilities.
Development of new business channels, action plans to leverage critical stores, products and brands. Monitor customers, markets, competitors activities and provide feedback to leadership team on threats and opportunities.
Commercial Operational ManagerSep 2011 to Apr 2014 LEADER S/A － Rio de Janeiro, RJ, Brazil
Management and implementation of the SAP MIM system (merchandise and inventory management) performing the mapping and integration of all business processes, as well as performance evaluation, integration with other areas, creation of the risk matrix, preparation of the technical manual and training over than 200 multipliers for all stores.
Participation in the creation of the annual sales plan, quarterly forecasts and execution of strategic plans to meet the goals. Implement business initiatives to trigger growth, managing sales metrics and efforts categorized by regions in Brazil.
Leadership of cross-functional teams through sales projects, including planning, strategy, analysis, supplier evaluation, negotiation and implementation. Control and alignment of all policies, procedures, security activity and operational processes with store managers.
Restructuring of Loss Prevention department, with the definition of security policies, procedures and monitoring adherence level. Development of Auditory area with focus on social responsibility, to act on suppliers with certification ABVTEX (Brazilian Association of Textile Retail).
Commercial ManagerJun 2009 to Aug 2011 Leader S/A － Rio de Janeiro, RJ, Brazil
Manage all commercial and financial processes of the store including revenue generation, cost containment and resource optimization. Leverage metrics and operational indicators to measure, motivate and enhance performance.
Leadership of a team with 98 employees and service providers through training, technical capacity and planning activities. Attract and retain top talent, development high performing teams and provide transparent and direct feedback.
Performance and evaluation of the business indicators such as revenues, ebitda, stock coverage and margin. Control workflow in support through successful planning and delegation.
The store achieved an average of 28% growth and in 10 months reached three times the company's best sales performance. In 2010, the store had the best cumulative ebitda percentage in the company.
Commercial TraineeOct 2008 to May 2009 Leader S/A － Rio de Janeiro, RJ, Brazil
Participation in training processes related to the company's value chain, people management techniques, tools for operational efficiency and project management.
Job Rotation in the main business areas of the company, presentation of evaluation reports and creating opportunities for improvement studies.
Performance in the restructuring project and standardization of business processes, in order to increase productivity and increase sales.
Senior Planning AnalystAug 2005 to Sep 2008 EST�CIO PARTICIPA��ES S/A － Rio de Janeiro, RJ, Brazil
Performance in the integration projects of systems and processes in new companies of the group. Development of viability studies for new campus and evaluation of academic courses in every unit of the company.
Evaluation and monitoring the key performance indicators such as: renewal, new students, evasion, students default and EBITDA of the university centers. Development of budget goals for each unit pursuing institutional premises, economic indicators, market tendencies and performance history.
Design, develop and implementation of online dashboard for field executives to improve management, strategy and performance linked with individual and company goals.
Awarded the Outstanding Award of the year for the implementation of SAP Project and restructuring of commercial support department (LEADER, 2012).
Elected as the Breakthrough talent in the Commercial Trainee Program (LEADER, 2009).
MBA, Business management2015IBMEC － Rio de Janeiro, BrazilBusiness management
Graduate, business administration2010Rio de Janeiro, Brazilbusiness administration
Bachelor's Degree, Marketing2007Universidade Est�cio de S� － Rio de Janeiro, BrazilMarketing