Retention Specialist Affiliate Marketing Manager resume example with 20+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
Professional Summary

Marketing Professional with successful career in product marketing, promotions, special events, and communications management. Forward-thinking professional offering more than 25 years of experience working in fast-paced, customer-focused environments where customer satisfaction and confidentiality are top priorities.

Work History
Area Marketing & Enrollment Manager, 06/2020 to Current
Interface, Inc.Atlanta, GA,
  • Worked with National Office and contracted agency to implement new strategic advertising projects, marketing tactics and social media alliances.
  • Boosted customer satisfaction ratings, increased client retention, and grew market share.
  • Promoted programs, products, and services with multi-channel strategies.
  • Utilized Adobe Creative Suite to produce professional marketing collateral.
  • Collaborated with clients to optimize software functions.
  • Managed centralized marketing resources for entire area.
  • Supervised marketing and planning activities to exceed enrollment goals.
  • Met deadlines, exceeding expectations and effectively rolling out new software platform implementation.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Created printed marketing materials designed to drive campaigns.
  • Built and strengthened strategic relationships with vendors, advertising agencies and stakeholders.
  • Investigated issues and created solutions for State Reporting guidelines and requirements.
  • Maintained detailed and accurate records between multiple databases and programs.
  • Worked with teams in new CRM product rollout, effectively addressing inquiries and troubleshooting issues.
  • Managed user accounts, permissions and group policies for optimal system security of CRM platform.
Retention Specialist/Affiliate Marketing Manager, 10/2019 to 03/2020
Lyons Specialty CompanyCity, STATE,
  • Worked with VP of e-commerce and Data Analyst to develop customer dashboard for customer monitoring and development
  • Developed promotions to encourage participation in Loyalty Program and to increase customer lifetime value
  • Collaborated with Affiliate Marketing Agency to promote brand to potential and current affiliates
  • Adhering to all state and national consumer security guidelines.
Director of Marketing (Last Title), 01/2011 to 04/2019
Louisiana Business IncorporatedCity, STATE,

December 2017 – April 2019 Director of Marketing

June 2015 – December 2017 Marketing Manager

February 2012 – June 2015 Organizational Support Manager

January 2011 – February 2012 Vending Account Manager

  • Created and executed communications for internal and external customers
  • Cultivated and upheld strong professional relationships with vendors, agencies, and customers
  • Assessed and strengthened company digital presence, including maintaining website and updating social media platforms
  • Kept all communications and marketing collateral in line with branding
  • Supervised production and distribution of monthly product catalog and developed reward incentive program for customers
  • Developed, designed, and distributed Marketing Sponsorship Program for vendors including determining benefits and costs associated with program
  • Initiated and managed email marketing program encompassing content development and distribution
  • Created, maintained, and enforced brand standards for two company re-brands
  • Assisted Owner/CEO in developing new foodservice programs
  • Utilized industry-specific reporting software to run company and customer opportunity reports - identifying weaknesses/strengths, and generated individualized Annual Business Reviews for customers
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets
  • Planned, communicated, and executed all company special events
  • Used Adobe Creative Suite for creation of content, photo manipulation and publication design
  • Worked closely across departments to create and maintain marketing materials for sales presentations and customer/vendor meetings
Account Executive, 11/2009 to 12/2010
Belle Of Baton Rouge Casino And HotelCity, STATE,
  • Planned and coordinated seminars during 2010 BizTech Expo
  • Assisted advertisers with creating dynamic ads
  • Strengthened customer relationships with proactive and collaborative approach to managing needs
  • Presented key decision-makers with new and updated account strategies
  • Asked questions to identify prospects' needs and pinpoint solutions for best fit
  • Identified new business opportunities through cold calling, networking, marketing, and prospective database leads
Director of Marketing (Last Title), 07/1996 to 08/2009
Company NameCity, State,

June 2008 – August 2009 Director of Marketing

August 2006 – June 2008 Marketing Manager

July 1996 – August 2006 Promotions Coordinator II, Guest Services Assistant Manager, Casino Host, Guest Services Supervisor, Guest Services Representative

  • Directed operations and regulatory compliance of Player's Club/Guest Services, Player Development, and Marketing Departments
  • Conducted continuous evaluations of market trends to stay current on customer and competitor changes
  • Collaborated with advertising agency in development of collateral and advertising campaigns
  • Managed annual marketing budget in excess of $11 million dollars
  • Managed re-branding campaign for casino and hotel
  • Proofread, edited, and evaluated final copy to verify content aligned with established guidelines
  • Directed department of 3 marketing managers and performed annual evaluations
  • Planned and executed events and marketing programs for 1,200-seat atrium facility, 75-seat bar/lounge, 300-seat garden atrium, and other venues
  • Cultivated and upheld strong professional relationships with new and existing vendors
  • Communicated all Marketing-related issues within department and throughout property
  • Held a State Issued Gaming License
  • Marketing
  • Branding
  • Project Management
  • Teamwork/Collaboration
  • Social Media
  • Campaign management
  • Communications management
  • Adobe Creative Cloud
  • Event Planning
  • Organizational Development
  • Staff Training
  • Customer Relations
Bachelor of Arts: General Studies, Expected in
Louisiana State University - Baton Rouge, LA,
  • Minored in English, Speech Communication, and Art History
  • Member of Delta Gamma
  • Women in Media member
  • Women in Media Web & Communications Chair
  • Sales and Marketing Executives of Greater Baton Rouge
  • SMEBR VP – Marketing
  • SMEBR co-VP of Special Events
  • Baton Rouge Area Chamber
  • West Baton Rouge Area Chamber
  • United Way Program Investment Volunteer
  • United Way Program Investment Team Leader
  • YMCA Marketing Committee

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Resume Overview

School Attended

  • Louisiana State University

Job Titles Held:

  • Area Marketing & Enrollment Manager
  • Retention Specialist/Affiliate Marketing Manager
  • Director of Marketing (Last Title)
  • Account Executive
  • Director of Marketing (Last Title)


  • Bachelor of Arts

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