Retention Specialist/Affiliate Marketing Manager Resume Example

December 2017 – April 2019 Director of Marketing

June 2015 – December 2017 Marketing Manager

February 2012 – June 2015 Organizational Support Manager

January 2011 – February 2012 Vending Account Manager

• Created and executed communications for internal and external customers
• Cultivated and upheld strong professional relationships with vendors, agencies, and customers
• Assessed and strengthened company digital presence, including maintaining website and updating social media platforms
• Kept all communications and marketing collateral in line with branding
• Supervised production and distribution of monthly product catalog and developed reward incentive program for customers
• Developed, designed, and distributed Marketing Sponsorship Program for vendors including determining benefits and costs associated with program
• Initiated and managed email marketing program encompassing content development and distribution
• Created, maintained, and enforced brand standards for two company re-brands
• Assisted Owner/CEO in developing new foodservice programs
• Utilized industry-specific reporting software to run company and customer opportunity reports - identifying weaknesses/strengths, and generated individualized Annual Business Reviews for customers
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets
• Planned, communicated, and executed all company special events
• Used Adobe Creative Suite for creation of content, photo manipulation and publication design
• Worked closely across departments to create and maintain marketing materials for sales presentations and customer/vendor meetings

• Planned and coordinated seminars during 2010 BizTech Expo
• Assisted advertisers with creating dynamic ads
• Strengthened customer relationships with proactive and collaborative approach to managing needs
• Presented key decision-makers with new and updated account strategies
• Asked questions to identify prospects' needs and pinpoint solutions for best fit
• Identified new business opportunities through cold calling, networking, marketing, and prospective database leads

June 2008 – August 2009 Director of Marketing

August 2006 – June 2008 Marketing Manager

July 1996 – August 2006 Promotions Coordinator II, Guest Services Assistant Manager, Casino Host, Guest Services Supervisor, Guest Services Representative

• Directed operations and regulatory compliance of Player's Club/Guest Services, Player Development, and Marketing Departments
• Conducted continuous evaluations of market trends to stay current on customer and competitor changes
• Collaborated with advertising agency in development of collateral and advertising campaigns
• Managed annual marketing budget in excess of $11 million dollars
• Managed re-branding campaign for casino and hotel
• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines
• Directed department of 3 marketing managers and performed annual evaluations
• Planned and executed events and marketing programs for 1,200-seat atrium facility, 75-seat bar/lounge, 300-seat garden atrium, and other venues
• Cultivated and upheld strong professional relationships with new and existing vendors
• Communicated all Marketing-related issues within department and throughout property
• Held a State Issued Gaming License