Marketing Professional with successful career in product marketing, promotions, special events, and communications management. Forward-thinking professional offering more than 25 years of experience working in fast-paced, customer-focused environments where customer satisfaction and confidentiality are top priorities.
Work History
06/2020 to Current
Area Marketing & Enrollment ManagerInterface, Inc. – Atlanta, GA,
Worked with National Office and contracted agency to implement new strategic advertising projects, marketing tactics and social media alliances.
Promoted programs, products, and services with multi-channel strategies.
Utilized Adobe Creative Suite to produce professional marketing collateral.
Collaborated with clients to optimize software functions.
Managed centralized marketing resources for entire area.
Supervised marketing and planning activities to exceed enrollment goals.
Met deadlines, exceeding expectations and effectively rolling out new software platform implementation.
Mentored local personnel on best practices and protocols to maximize productivity.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Created printed marketing materials designed to drive campaigns.
Built and strengthened strategic relationships with vendors, advertising agencies and stakeholders.
Investigated issues and created solutions for State Reporting guidelines and requirements.
Maintained detailed and accurate records between multiple databases and programs.
Worked with teams in new CRM product rollout, effectively addressing inquiries and troubleshooting issues.
Managed user accounts, permissions and group policies for optimal system security of CRM platform.
10/2019 to 03/2020
Retention Specialist/Affiliate Marketing ManagerLyons Specialty Company – City, STATE,
Worked with VP of e-commerce and Data Analyst to develop customer dashboard for customer monitoring and development
Developed promotions to encourage participation in Loyalty Program and to increase customer lifetime value
Collaborated with Affiliate Marketing Agency to promote brand to potential and current affiliates
Adhering to all state and national consumer security guidelines.
01/2011 to 04/2019
Director of Marketing (Last Title)Louisiana Business Incorporated – City, STATE,
December 2017 – April 2019 Director of Marketing
June 2015 – December 2017 Marketing Manager
February 2012 – June 2015 Organizational Support Manager
January 2011 – February 2012 Vending Account Manager
Created and executed communications for internal and external customers
Cultivated and upheld strong professional relationships with vendors, agencies, and customers
Assessed and strengthened company digital presence, including maintaining website and updating social media platforms
Kept all communications and marketing collateral in line with branding
Supervised production and distribution of monthly product catalog and developed reward incentive program for customers
Developed, designed, and distributed Marketing Sponsorship Program for vendors including determining benefits and costs associated with program
Initiated and managed email marketing program encompassing content development and distribution
Created, maintained, and enforced brand standards for two company re-brands
Assisted Owner/CEO in developing new foodservice programs
Utilized industry-specific reporting software to run company and customer opportunity reports - identifying weaknesses/strengths, and generated individualized Annual Business Reviews for customers
Developed and implemented favorable pricing structures balancing firm objectives against customer targets
Planned, communicated, and executed all company special events
Used Adobe Creative Suite for creation of content, photo manipulation and publication design
Worked closely across departments to create and maintain marketing materials for sales presentations and customer/vendor meetings
11/2009 to 12/2010
Account ExecutiveBelle Of Baton Rouge Casino And Hotel – City, STATE,
Planned and coordinated seminars during 2010 BizTech Expo
Assisted advertisers with creating dynamic ads
Strengthened customer relationships with proactive and collaborative approach to managing needs
Presented key decision-makers with new and updated account strategies
Asked questions to identify prospects' needs and pinpoint solutions for best fit
Identified new business opportunities through cold calling, networking, marketing, and prospective database leads
07/1996 to 08/2009
Director of Marketing (Last Title)Company Name – City, State,
June 2008 – August 2009 Director of Marketing
August 2006 – June 2008 Marketing Manager
July 1996 – August 2006 Promotions Coordinator II, Guest Services Assistant Manager, Casino Host, Guest Services Supervisor, Guest Services Representative
Directed operations and regulatory compliance of Player's Club/Guest Services, Player Development, and Marketing Departments
Conducted continuous evaluations of market trends to stay current on customer and competitor changes
Collaborated with advertising agency in development of collateral and advertising campaigns
Managed annual marketing budget in excess of $11 million dollars
Managed re-branding campaign for casino and hotel
Proofread, edited, and evaluated final copy to verify content aligned with established guidelines
Directed department of 3 marketing managers and performed annual evaluations
Planned and executed events and marketing programs for 1,200-seat atrium facility, 75-seat bar/lounge, 300-seat garden atrium, and other venues
Cultivated and upheld strong professional relationships with new and existing vendors
Communicated all Marketing-related issues within department and throughout property
Held a State Issued Gaming License
Skills
Marketing
Branding
Project Management
Teamwork/Collaboration
Social Media
Campaign management
Communications management
Adobe Creative Cloud
Event Planning
Organizational Development
Staff Training
Customer Relations
Education
Expected in
Bachelor of Arts: General Studies Louisiana State University - Baton Rouge, LA, GPA:
Minored in English, Speech Communication, and Art History
Member of Delta Gamma
Affiliations
Women in Media member
Women in Media Web & Communications Chair
Sales and Marketing Executives of Greater Baton Rouge
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