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retention content manager resume example with 12+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Multifaceted retail, beauty, and retention marketer with 10 years of experience selling, educating, writing, and researching broad range of content. Able to educate consumers and collaborate with internal stakeholders. Knowledgeable in content strategy and analytical storytelling. Recognized for leadership, project management, and willingness to learn.

Work History
Retention Content Manager, 08/2018 - 01/2023
Flsmidth Sioux City, IA,
  • Leverages data to develop strategy for email and browser notification programs to an audience of 5+ million for Food & Wine, Better Homes & Gardens, Daily Paws, and MyRecipes
  • Created 70% YOY growth for browser notifications with audience segmentation and analysis
  • Created 30% YOY email newsletter growth using design optimization, time testing, and SEO analysis
  • Collaborate with team on A/B testing and strategies to create growth, boost revenue, and increase sessions
  • Built Pinterest social media management program for Growth team
  • Evaluate data to forecast trends for future pins by creating custom monthly report
  • Utilized metrics to curate content to ensure high consumer engagement
  • Generated average of 20% growth within Pinterest for three brands : Health, Shape, and Parents
  • Used content management system to analyze user engagement and website traffic metrics
  • Managed content distribution to online channels and social media platforms.
  • Conducted regular content audits to identify gaps and redundancies of content.
  • Maintained content marketing calendar to schedule creation and delivery deadlines.
Sales Specialist, 04/2016 - Current
Waggener Edstrom San Francisco, CA,
  • Expert writing contributor to brand blog and Instagram content
  • Build lasting relationships with customers who have passion for latest skincare and fragrance trends
  • Give honest, tactful feedback and guidance
  • Build and maintain strong vendor relationships to maximize business results
  • Has in-depth knowledge and familiarity with all luxury brands
  • Showcase product features and discuss technical details to overcome objections and lock in sales
  • Advise, sell and configure skincare products in single and multiple transactions, averaging $225 in sales.
  • Provided first-rate service to all customers and potential customers
Beauty Studio Manager, 11/2012 - 08/2019
Sephora City, STATE,
  • Executed excellent in-store client experience during studio services
  • Developed strategy based off analytics to drive 25% of daily sales from studio services
  • Educated team on new products, techniques, and Sephora service strategies
  • Coached team to exceed company and store goals by assessing daily, monthly, and LY metrics
  • Maintained professional relationships with brand account managers
  • Awarded district recognition for excellence in client service
  • Pleasantly greeted customers and asked open-ended questions to better determine needs.
  • Created policies and procedures and delivered store-wide training to employees.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Offered friendly and efficient service to customers, handled challenging situations with ease
Assistant Account Executive, 05/2010 - 09/2012
The Integer Group City, STATE,
  • Project manager for nationwide mixed media in $34 million retail campaign
  • Proofed and copy edited 50+ marketing materials weekly
  • Managed budgets and timelines of each creative project
  • Account service lead in optimization test strategy for digital banners
  • Coordinated production logistics for print and digital creative materials
  • Facilitated weekly status meetings with clients
  • Organized contact report to keep all internal and external teams informed of on-going projects
  • Drafted proposals, conference reports, status reports and client correspondence.
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Developed press releases, articles, newsletters and other marketing materials.
  • Routed creative elements through internal approval process to meet contract obligations
Skills
  • Content Editing
  • Social Media Content Writing
  • Blog Posts
  • Consistent Brand Messaging
  • SEO Best Practices
  • Analytics and Metrics
  • A/B Testing
  • Email Newsletter Management
  • Content strategy
  • SEO Best Practices
  • Google Analytics
  • Data-Driven Decision Maker
  • Collaborative Problem Solver
  • Retail Merchandising Strategy
Education
Bachelor of Arts: Journalism and Mass Communications, Expected in 12/2010
-
Iowa State University - Ames, IA
GPA:
Status -
  • George Washington Carver Scholarship Recipient
  • Study Abroad: Thessaloniki, Greece
Bachelor of Science: Business Marketing, Expected in 12/2010
-
Iowa State University - Ames, IA
GPA:
Status -

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Resume Overview

School Attended

  • Iowa State University
  • Iowa State University

Job Titles Held:

  • Retention Content Manager
  • Sales Specialist
  • Beauty Studio Manager
  • Assistant Account Executive

Degrees

  • Bachelor of Arts
  • Bachelor of Science

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