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paid media account strategist contractor resume example with 12+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary
  • Dynamic marketer with five years of experience in paid media strategy. Expert in paid social programs that are enhanced by thoughtful paid search strategies, and intentional display tactics.
  • I believe that data analysis should be paired with a creative lens in order to build the most successful campaigns. I rarely leave any stone unturned when finding the stories within the data.
  • I'm known for innovative campaigns, too much attention to detail, and knowing how to simplify the most complex problems.
Skills

Summary:

  • Omnichannel digital strategy leveraging ABM targets, CRM data, buyer journey phases, and KPI alignment

Leadership & Soft Skills:

  • Client/Agency relationships
  • Leadership and mentorship
  • People management
  • Collaborative environments
  • Organizational skills
  • Workflow optimization
  • Strategic planning
  • Adaptable communication style for SMB, mid-market, and enterprise organizations

Hard Skills:

  • Paid social ads (LinkedIn, Facebook, Instagram, Twitter)
  • Paid search and display ads (Google & Microsoft Ads)
  • DSP technology
  • Native, display & video content
  • Google Cloud service suite
  • Microsoft Office service suite
  • Budgeting
  • Database management
  • Employee training
  • Branding
  • Campaign management
  • Market analysis
  • ICP targeting & lead-gen
Education
University Of Oregon Eugene, OR, Expected in Bachelor of Arts : Public Relations - GPA :
Le Cordon Bleu Western Culinary Institute Portland, OR, Expected in Associate of Arts : Culinary Arts - GPA :
Work History
Merge - Paid Media Account Strategist (Contractor)
New York, NY, 11/2020 - Current

Quick Snapshot:

  • Currently spearheading two paid social account restructure projects. Both of the global enterprise-level clients want omnichannel ABM strategies that produce an increase in target account penetration and engagement
  • The new architectures have, on average, driven the following results after two months of data: increased target account match rates from 30% up to 70%; improved CPLs by 50% on LinkedIn and Google, and 20% on Facebook; CVRs improved by 20%; MQL and Opp achievements will be analyzed later this quarter (sales cycles are 6 - 9 months)
  • Over the course of the past five years I've planned, executed, and optimized countless paid media campaigns with varying complexity, a diverse range of audiences, and an even more complex web of KPIs

Strategy:

  • Recommends paid media strategies to align with client KPIs. This includes omnichannel programs that leverage a full-funnel approach to content distribution and persona targeting
  • Collaborates with client-side teams to map campaigns for clear marketing automation journey identification and creation
  • Builds custom strategies based on: historical data, personas, keywords, competitors, content, unique ad platform targeting, complex ABM environments, remarketing tactics, and available third party data

Analytics:

  • Centralizes client CRM data and in-platform ad data via customized reporting that identifies pipeline revenue, sales cycle opportunities, and KPI achievements
  • Collects and analyzes data including demographic trends; daily, weekly, and monthly trends; and CRM scoring for leads, MQLs, and opps
  • Creates customized reporting templates to tell analytics-driven stories at the macro and micro levels for omnichannel strategies. Custom reports encompass general campaign performance, AB tests, persona-based segmentation insights, content alignment, funnel stage, and more
  • Reporting competencies include: Google sheets, Excel, AdStage, Google Analytics, Google Data Studio, Google Ads in-platform reports, Twitter in-platform reports, LinkedIn in-platform reporting, Facebook in-platform reporting, Hubspot reporting, and Hootsuite

The Day-to-Day:

  • Primary client communications are with enterprise-level C-suite leaders including (but not limited to) customized reports, strategy-based presentations, weekly meetings
  • Works daily with in-house teams, agency vendors, and client departments, to build optimized ad ecosystems (landing pages, clear AB tests, ad copy, proper attribution tracking, user journey mapping, display and video creative)
  • Pivots campaign optimizations based on weekly, monthly, and quarterly data trends. Continually leveraging data to drive long-term campaign sustainability and/or scalability
  • Currently managing $1.1M+ ad spend per quarter across paid media (Currently, two primary clients. Historically, 6 - 12 unique clients)
  • My tech stack competencies include: Google cloud products (ex: Google Sheets, Google Docs, Google Slides, etc). Google Analytics, Hootsuite, Instapage, Hubspot, AdStage, Google Data Studio, all digital ad platforms (LinkedIn Ads, Facebook Ads, Twitter Ads, Instagram, Google Ads, Microsoft Ads, DSPs), LucidChart, Loom, Zoom, Slack, Harvest, Asana
  • Additional software with growing literacy: Salesforce, Google Tag Manager
  • Creates tailored marketing plans for a large spectrum of clients and industries: global enterprises (Redis Labs, VMware Tanzu, NICE inContact), and SMB or mid-market startups (Ceres Imaging, LogiGear, HOVER, and more)
  • My roll evolved from tactical executor to omnichannel strategist, and new hire mentor
Izea - Paid Social Strategist
Lake Oswego, OR, 06/2020 - 11/2020

Quick Snapshot:

  • Promoted to the agency's only paid social strategist role
  • Spearheaded strategies to scale client accounts on social channels (our agency managed paid social campaigns for years, but we did not have any formalized systems, best practices, etc)
  • Grew client ad spend efficiently on LinkedIn and Facebook from an average of $300,000/quarter to $800,000/quarter
  • Planned and instituted social media advertising plans for VMware Tanzu, NICE inContact, LogiGear, Invetech, Space Adventures, Ceres Imaging, Omnicell, and Outsource Consultants

Strategy:

  • Created clearly defined strategies to drive primary marketing goals: increase customer retention, improve cost per MQL, increase target account penetration, and brand awareness
  • Implemented effective budget allocation recommendations per differing client KPIs and differing ad channel tactics

Analytics:

  • Analyzed and reported social media and online marketing campaign results
  • Used client CRM data to analyze lead generation percentages & cost/MQL across multiple digital channels

Day-to-Day:

  • Drove collaboration across functional teams, focusing on delivery and client relationships
  • Outlined paid social channel goals across brands and digital platforms including: reporting systems, creative best-practices, lead gen form integrations, defining brand voice between unique campaigns, and persona identification strategies for each social platform
  • Ongoing development of paid social strategies that aligned with client marketing calendars and editorial content
Levy Restaurants, Inc. - Paid Media Specialist
Atlanta, GA, 10/2016 - 06/2020

Quick Snapshot:

  • Provided clients in B2B and B2C verticals with paid media account management, budget management, ad creation, landing page recommendations, AB testing, and analytical insights
  • Taught clients how to focus on the metrics that matter, scalability, and budget efficiency
  • Gained advanced-level literacy in Google Ads, Google Analytics, Microsoft Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Google products and Microsoft Office products

Strategy:

  • Planned, executed, and managed advertising campaigns based on client goals and budgets
  • Built campaigns to meet (and exceed) client sales goals via paid advertising best practices

Analytics:

  • Helped SMB clients set up and design reports that provided actionable insights, and clear data stories for their management teams

The Day-to-Day:

  • Built campaigns for display, video, search, and paid social
  • Made ongoing optimizations and recommendations based on in-platform performance, CRM data, and client's shifting KPIs
  • Fostered client communications that created long-term relationships, and client advocates
Mercat A La Planxa - Senior Restaurant Manager
City, STATE, 01/2009 - 10/2016

Quick Snapshot:

  • Oversaw management of three culinary outlets: FOH, Beverage, BOH Safety
  • Researched and implemented new industry resources that enhanced service and team leadership strategies
  • Managed 20+ employees within a strict collective bargaining agreement (CBA) - this was a Chicago, union-held, establishment

Leadership Tasks:

  • Responsible for hiring, and motivating staff to perform at peak efficiency and quality within CBA framework
  • Managed schedule creation within CBA regulations, seasonality, and based on reservation flow
  • Proven success mitigating union associate grievances

Business:

  • Increased cover counts by 5% from 2014-2015
  • Designed quarterly business plans, and maintained quarterly revenue
  • Managed $2 million beverage program including, but not limited to: costing, invoicing, vendor relations, inventory management, menu creation, staff education

Day-to-Day:

  • Attended chef-inspired offsite community events
  • Guest satisfaction management: allergy violation resolutions, alcohol consumption management, reservation flow, guest feedback, etc
  • Educated in legal framework for union contracts and negotiations
  • Managed Private Dining inquiries: designed events based on client needs from contract negotiation to event execution
  • Wrote content for social media and managed review sites

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Resume Overview

School Attended

  • University Of Oregon
  • Le Cordon Bleu Western Culinary Institute

Job Titles Held:

  • Paid Media Account Strategist (Contractor)
  • Paid Social Strategist
  • Paid Media Specialist
  • Senior Restaurant Manager

Degrees

  • Bachelor of Arts
  • Associate of Arts

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