national sales marketing manager resume example with 20+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
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Executive Profile

Highly versatile with over thirteen years of experience in the sales, marketing and development of brands in the alcohol beverage industry.

Skill Highlights
  • In-depth Knowledge of Alcohol Beverage Industry & Craft Spirits
  • Key Account Cultivation & Management
  • Strategic Planning
  • Distributor Relationship Management & Training
  • Marketing Program Development & Execution
  • Product Development
  • Management and Execution of Brand Activations and Events
Professional Experience
National Sales & Marketing Manager, 09/2017 to 11/2018
Seasons 52Dunwoody, GA,

Spirits Lab Distilling Company, LLC

Managing Partner

Developed, opened and manage all aspects of this craft distillery.

  • Oversee all budgeting and financial planning for the business.
  • Oversee and maintain all compliance on behalf of the distillery.
  • Research and develop all new products, sales and promotional materials for all brands across the Spirits Lab portfolio.
  • Negotiate contracts and execute all contracts with distributors, brand ambassadors and promotional partners.
  • Manage a wide range of promotional events.
  • Identify potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
  • Arranged and implemented sales department improvements, including updates to company marketing programs and presentations.
  • Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
Westchester Sales Representative, 11/2016 to 09/2017
Harpercollins PublishersSan Francisco, CA,

Oversaw all sales and customer relations for Blueprint Spirits extensive craft spirits portfolio in Westchester County, New York. 

  • Increased sales of Blueprint's craft spirits portfolio in Westchester by approximately 40% in 2017.
  • Managed and consistently grew relationships with a portfolio of 180 client accounts, which generated approximately $700,000 in revenue per year.
  • Identified and activated new accounts.
  • Developed promotional programs and events to optimize portfolio brands' exposure and sales.
  • Ensured excellent brand visibility in off-premise accounts through correct product placement, in-store and window displays.
  • Work with key on-premise accounts to secure menu placements.
  • Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
  • Addressed customer questions and concerns regarding products, prices and availability.
  • Managed Accounts Receivable for portfolio of accounts.
  • Delivered exceptional account service to strengthen customer loyalty.
Managing Partner, 01/2006 to 12/2016
Cuca Fresca Exports, LLCCity, STATE,
Developed, launched and oversaw all aspects of sales, distributions, marketing and production of one of the leading cachaca brands in the United States, including:
  • Developed and implemented strategy to bring products to market and achieve market penetration, both nationally and internationally.
  • Identified key distribution partners in each market, cultivated distributor relationships, developed and implemented yearly plans with distributor partners, including pricing and billbacks.
  • Worked closely with distributor partners to help them reach sales goals through regular brand presentations, training, work withs and participation in portfolio shows.
  • Identified and developed relationships with key on- and off-premise accounts, both locally and nationally, including programming, staff training and menu development. 
  • Developed marketing program and oversaw all brand messaging, social media management, cultivation of key strategic partnerships, events and design of point of sale materials, to maximize brand exposure.
  • Oversaw all public relations programs, resulting in extensive coverage across consumer and trade press. 
  •  Managed national network of brokers.
  • Oversaw package design for the portfolio's four products.
Training Coordinator & Field Data Coordinator for SAMHSA HELP Project, 04/2002 to 11/2005
Mental Health Association Of New York CityCity, STATE,
  • Managed LifeNet's 40 Referral Specialists to ensure they attained their performance goals and the goals of the program.
  • Developed and led all training initiatives for LifeNet Referral Specialists.
  • Created performance appraisal system for Referral Specialists.
  • Oversaw all data collection for national SAMHSA HELP Project and acted as liaison with national project data coordinator at Columbia University.
Assistant Publicist, 01/1999 to 02/2000
Kelly & Salerno CommunicationsCity, STATE,
  • Developed and implemented strategic media plans to increase awareness of various projects on behalf of clients.
  • Oversaw event coordination including liaising with venue management, making arrangements for guest speakers, overseeing the flow of events and tracking attendance.
  • Developed and transmitted informational materials to press. 
Master of Arts: Applied Psychology, Expected in 2002
Columbia University - New York, NY
Bachelor of Arts: English, Expected in 1998
Georgetown University, College of Arts and Sciences - Washington, DC
Dean's List
: , Expected in 1996
Georgetown University, Charles Augustus Strong Center - Fiesole,

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Resume Overview

School Attended

  • Columbia University
  • Georgetown University, College of Arts and Sciences
  • Georgetown University, Charles Augustus Strong Center

Job Titles Held:

  • National Sales & Marketing Manager
  • Westchester Sales Representative
  • Managing Partner
  • Training Coordinator & Field Data Coordinator for SAMHSA HELP Project
  • Assistant Publicist


  • Master of Arts
  • Bachelor of Arts

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