Highly versatile with over thirteen years of experience in the sales, marketing and development of brands in the alcohol beverage industry.
Skill Highlights
In-depth Knowledge of Alcohol Beverage Industry & Craft Spirits
Key Account Cultivation & Management
Strategic Planning
Distributor Relationship Management & Training
Marketing Program Development & Execution
Product Development
Management and Execution of Brand Activations and Events
Professional Experience
09/2017 to 11/2018
National Sales & Marketing ManagerSeasons 52 – Dunwoody, GA,
Spirits Lab Distilling Company, LLC
Managing Partner
Developed, opened and manage all aspects of this craft distillery.
Oversee all budgeting and financial planning for the business.
Oversee and maintain all compliance on behalf of the distillery.
Research and develop all new products, sales and promotional materials for all brands across the Spirits Lab portfolio.
Negotiate contracts and execute all contracts with distributors, brand ambassadors and promotional partners.
Manage a wide range of promotional events.
Identify potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
Arranged and implemented sales department improvements, including updates to company marketing programs and presentations.
Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
11/2016 to 09/2017
Westchester Sales RepresentativeHarpercollins Publishers – San Francisco, CA,
Oversaw all sales and customer relations for Blueprint Spirits extensive craft spirits portfolio in Westchester County, New York.
Increased sales of Blueprint's craft spirits portfolio in Westchester by approximately 40% in 2017.
Managed and consistently grew relationships with a portfolio of 180 client accounts, which generated approximately $700,000 in revenue per year.
Identified and activated new accounts.
Developed promotional programs and events to optimize portfolio brands' exposure and sales.
Ensured excellent brand visibility in off-premise accounts through correct product placement, in-store and window displays.
Work with key on-premise accounts to secure menu placements.
Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
Addressed customer questions and concerns regarding products, prices and availability.
Managed Accounts Receivable for portfolio of accounts.
Delivered exceptional account service to strengthen customer loyalty.
01/2006 to 12/2016
Managing PartnerCuca Fresca Exports, LLC – City, STATE, Developed, launched and oversaw all aspects of sales, distributions, marketing and production of one of the leading cachaca brands in the United States, including:
Developed and implemented strategy to bring products to market and achieve market penetration, both nationally and internationally.
Identified key distribution partners in each market, cultivated distributor relationships, developed and implemented yearly plans with distributor partners, including pricing and billbacks.
Worked closely with distributor partners to help them reach sales goals through regular brand presentations, training, work withs and participation in portfolio shows.
Identified and developed relationships with key on- and off-premise accounts, both locally and nationally, including programming, staff training and menu development.
Developed marketing program and oversaw all brand messaging, social media management, cultivation of key strategic partnerships, events and design of point of sale materials, to maximize brand exposure.
Oversaw all public relations programs, resulting in extensive coverage across consumer and trade press.
Managed national network of brokers.
Oversaw package design for the portfolio's four products.
04/2002 to 11/2005
Training Coordinator & Field Data Coordinator for SAMHSA HELP ProjectMental Health Association Of New York City – City, STATE,
Managed LifeNet's 40 Referral Specialists to ensure they attained their performance goals and the goals of the program.
Developed and led all training initiatives for LifeNet Referral Specialists.
Created performance appraisal system for Referral Specialists.
Oversaw all data collection for national SAMHSA HELP Project and acted as liaison with national project data coordinator at Columbia University.
01/1999 to 02/2000
Assistant PublicistKelly & Salerno Communications – City, STATE,
Developed and implemented strategic media plans to increase awareness of various projects on behalf of clients.
Oversaw event coordination including liaising with venue management, making arrangements for guest speakers, overseeing the flow of events and tracking attendance.
Developed and transmitted informational materials to press.
Education
Expected in 2002
Master of Arts: Applied Psychology Columbia University - New York, NY GPA:
Expected in 1998
Bachelor of Arts: English Georgetown University, College of Arts and Sciences - Washington, DC GPA: Dean's List
Expected in 1996
: Georgetown University, Charles Augustus Strong Center - Fiesole, GPA:
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School Attended
Columbia University
Georgetown University, College of Arts and Sciences
Georgetown University, Charles Augustus Strong Center
Job Titles Held:
National Sales & Marketing Manager
Westchester Sales Representative
Managing Partner
Training Coordinator & Field Data Coordinator for SAMHSA HELP Project
