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Highly versatile with over thirteen years of experience in the sales, marketing and development of brands in the alcohol beverage industry.
- In-depth Knowledge of Alcohol Beverage Industry & Craft Spirits
- Key Account Cultivation & Management
- Strategic Planning
- Distributor Relationship Management & Training
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- Marketing Program Development & Execution
- Product Development
- Management and Execution of Brand Activations and Events
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09/2017 to 11/2018 National Sales & Marketing Manager Seasons 52 – Dunwoody, GA,
Spirits Lab Distilling Company, LLC
Managing Partner
Developed, opened and manage all aspects of this craft distillery.
- Oversee all budgeting and financial planning for the business.
- Oversee and maintain all compliance on behalf of the distillery.
- Research and develop all new products, sales and promotional materials for all brands across the Spirits Lab portfolio.
- Negotiate contracts and execute all contracts with distributors, brand ambassadors and promotional partners.
- Manage a wide range of promotional events.
- Identify potential customers and new market opportunities on continuous basis to maintain sustained revenue growth.
- Arranged and implemented sales department improvements, including updates to company marketing programs and presentations.
- Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.
11/2016 to 09/2017 Westchester Sales Representative Harpercollins Publishers – San Francisco, CA,
Oversaw all sales and customer relations for Blueprint Spirits extensive craft spirits portfolio in Westchester County, New York.
- Increased sales of Blueprint's craft spirits portfolio in Westchester by approximately 40% in 2017.
- Managed and consistently grew relationships with a portfolio of 180 client accounts, which generated approximately $700,000 in revenue per year.
- Identified and activated new accounts.
- Developed promotional programs and events to optimize portfolio brands' exposure and sales.
- Ensured excellent brand visibility in off-premise accounts through correct product placement, in-store and window displays.
- Work with key on-premise accounts to secure menu placements.
- Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.
- Addressed customer questions and concerns regarding products, prices and availability.
- Managed Accounts Receivable for portfolio of accounts.
- Delivered exceptional account service to strengthen customer loyalty.
01/2006 to 12/2016 Managing Partner Cuca Fresca Exports, LLC – City, STATE,
Developed, launched and oversaw all aspects of sales, distributions, marketing and production of one of the leading cachaca brands in the United States, including:- Developed and implemented strategy to bring products to market and achieve market penetration, both nationally and internationally.
- Identified key distribution partners in each market, cultivated distributor relationships, developed and implemented yearly plans with distributor partners, including pricing and billbacks.
- Worked closely with distributor partners to help them reach sales goals through regular brand presentations, training, work withs and participation in portfolio shows.
- Identified and developed relationships with key on- and off-premise accounts, both locally and nationally, including programming, staff training and menu development.
- Developed marketing program and oversaw all brand messaging, social media management, cultivation of key strategic partnerships, events and design of point of sale materials, to maximize brand exposure.
- Oversaw all public relations programs, resulting in extensive coverage across consumer and trade press.
- Managed national network of brokers.
- Oversaw package design for the portfolio's four products.
04/2002 to 11/2005 Training Coordinator & Field Data Coordinator for SAMHSA HELP Project Mental Health Association Of New York City – City, STATE,
- Managed LifeNet's 40 Referral Specialists to ensure they attained their performance goals and the goals of the program.
- Developed and led all training initiatives for LifeNet Referral Specialists.
- Created performance appraisal system for Referral Specialists.
- Oversaw all data collection for national SAMHSA HELP Project and acted as liaison with national project data coordinator at Columbia University.
01/1999 to 02/2000 Assistant Publicist Kelly & Salerno Communications – City, STATE,
- Developed and implemented strategic media plans to increase awareness of various projects on behalf of clients.
- Oversaw event coordination including liaising with venue management, making arrangements for guest speakers, overseeing the flow of events and tracking attendance.
- Developed and transmitted informational materials to press.
Expected in 2002 Master of Arts: Applied Psychology
Columbia University - New York, NY
GPA:
Expected in 1998 Bachelor of Arts: English
Georgetown University, College of Arts and Sciences - Washington, DC
GPA:
Dean's List
Expected in 1996 :
Georgetown University, Charles Augustus Strong Center - Fiesole,
GPA:
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