Multi-channel brand marketing * Loyalty Program Marketing
*Telephone Marketing * Quality Assurance
*Partnership Development * Customer Service Strategy and Retention
MS Office Suite: advanced Excel Word PowerPoint
Google Products: Google Sheets Google Docs Google Slides COGNOS
National Marketing Manager01/2011 to CurrentDOW JONES & COMPANYPrinceton, NJ
Multi-billion dollar subsidiary of News Corporation and publishers of The Wall Street Journal and Barron's Magazine.
Proven experience overseeing telephone marketing teams consisting of 70 Reps for customer acquisition and retention; manage non-traditional subscriber acquisition programs (frequent flyer miles, loyalty programs) Responsible for generating more than 277K subscribers and managing a budget of $4 million.
Prepare weekly, monthly, and annual order and expense forecasts.
Selected Contributions: Launched and facilitated training for live activation program, generating annual savings of approximately $120K annually Negotiated lower marketing spend with loyalty vendor, saving Company $84K annually Authored and implemented, in conjunction with vendor, a robust telephone sales rep training program Responsible for four unique marketing programs and 4 P&L's representing over 50% of all offline-generated orders Served as subject matter expert in telemarketing compliance policies and procedures.
Director of Operations01/2006 to 01/2011CJL, INCChesterfield, NJ
Million Dollar landscape development and property maintenance Company.
Coordinated all marketing activities including direct mail, website development, events, collateral materials, and personnel training.
Managed purchasing decisions including benefits vendors, equipment, materials, payroll, marketing, and inventory.
Managed sales culture and was recognized for outstanding sales achievements, and best marketing campaign by the New Jersey Business Association.
Responsible for over $3 million in sales, annually.
Director of Commercial Marketing and Sales01/2002 to 01/2006COMCAST CABLEEatontown, NJ
The largest cable and Internet provider in the United States and owner of Universal Pictures, Parks and Resorts, world-wide.
Defined strategy and developed marketing, retention, sales and operating plans to grow underpenetrated markets geared to both residential homes and commercial businesses in 1.2 million subscriber area.
Lead and provided training for all marketing and sales teams.
Prepared and managed multi-million dollar operating budget.
Negotiated profitable bulk contracts for planned communities, universities, hospitals, and hotels.
Expanded aggregate commercial sub growth by 27% through a complete restructure of business sales team.
Increased new-product revenue from zero to $62,000 within one month by spearheading creation and implementation of highly effective marketing campaigns and opening dedicated commercial call center.
Director of Marketing01/2000 to 01/2002NET2PHONENewark, NJ
Software/services company whose principal line of business is SIP-based and PacketCable-based VoIP.
Defined and executed ground-up strategy for launching voice over Internet protocol (VoIP) service.
Developed and managed a wide range of marketing tools, retail placement, product branding, and Website presence.
Defined and evaluated product marketing, programs, and analyses.
Tracked, projected, and reported both advertising and web-based marketing programs.
Successfully launched VoiceLine, the world's first self-provisioning IP calling platform on May 31, 2001.
Leveraged key alliances with OEM's in order to integrate VoiceLine technology, creating a new market within the retail spectrum.
Director of Sales01/1998 to 01/2000AT&T BROADBANDWarren, NJ
Formed in 1999, AT&T Broadband was the largest provider of cable television services, eventually sold to Comcast.
Managed all door-to-door, telemarketing, and call center sales teams, ensuring congruence with budget objectives.
Developed and managed a wide range of marketing tools including multi-volume training manuals, collateral materials, and return on investment models.
Maintained communication with management to ensure sales activities aligned with business goals.
Developed anti-cable theft program, which resulted in converting 60% of unauthorized viewers into paying customers.
Orchestrated a multi-tactical win-back campaign in a competitive overbuild environment, resulting an 85% customer retention rate.
Bachelor of Science Degree: MarketingRowan UniversityGlassboro, NJMarketing President & Alumni President, Sigma Pi Fraternity International
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