National Marketing Manager resume example with 20+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA94105
:
Executive Profile
Innovative executive and marketing professional experienced in high-volume, multi-unit, retail and business operations. Desires a high-level position in a professional corporate environment.
Skill Highlights
Multi-Task Management
Customer-oriented
Quality Management
Retention Programs
Vendor Sourcing
Event Management and Promotion, Expense Control, Facility Management
Market Analysis, Market Growth,
Marketing Departmental Operations Management
Leadership/communication skills
Project management
Business operations
Client account management
Budgeting expertise
Negotiations expert
Education
BMW Academy Dubai, United Arab EmiratesExpected in December 2003 ā āGED:Selling skills - GPA:
Ā
BMW AcademyDubai, United Arab EmiratesExpected in December 2003 ā āGED:Product Knowledge - GPA:Product Knowledge
Nixon UniversityML, United States Expected in September 1994 ā āMBA:Strategic Marketing - GPA:
Ā Masters
Member ofĀ Nixon alumniĀ Club
3.25Ā GPA
Coursework inĀ Strategic Marketing Ā
Alexander HamiltonNew York , United StatesExpected in October 1991 ā āBBA:Modern Management/Marketing - GPA:
Modern Management
Marketing
Marketing Academic Achievement Award
Qadi Ayyad UniversityMarrakech, MoroccoExpected in September 1989 ā āBBA:International Law & Economics - GPA:
BA, Bachelors, International Law & Economics
Khartoum High Khartoum , SudanExpected in June 1986 ā āHigh School Diploma:High School - GPA:
Certifications,
Classes,
Ā Continuing Education
Certifications and Credentials
Certified BMW Sales Consultant - Dubai BMW
Certified BMW Product Knowledge - Germany
PEPI - Dealer performance Award - Seoul -Ā South Korea
PIT - Performance Improvement Program - Seoul - South Korea
DEP - Dealer Enchantment Program - Jeddah -Ā Dubai
Global Marketing Program - Cairo
Marketing Convention Program - Juju Island - Korea
Ā
Core Accomplishments
ManagedĀ BMW ( Marketing )
Operations Management:
ManagedĀ Marketing Department
Handled all functions related to Sponsorships ( Qatar airways, lossil race track)
Launched well-received program of professional development courses for all staff.
Mentored and coached employees resulting in a 12% increase in productivity.
Managed General Motors ( Marketing )
Project Management:
InitiatedĀ after sales service specialsĀ Ā which resulted in aftersales business
Spearheaded new loyalty program which increased retention.
Handled all functions related to General Motors products Marketing
Professional Experience
Chubb - National Marketing Manager Simi Valley, CA, 06/2010 - Current
SpearheadedĀ Marketing operations for Chevrolet, GMC and Cadillac Ā resulting in a 7 % increase in revenue - 2012
Accountable forĀ aftersales marketingĀ including overall customer satisfaction.
CapturedĀ 17%Ā market share with new product quickly brought to market.
Managed team ofĀ 22 of professionals.
Developed and directed strategy for launch of new product that becameĀ #3 in the market place 11 months after launch.
Amcs Group - Marketing Manager Texas, TX, 06/2007 - 05/2010
Ā Coordinates and ensures the achievement of the agreed sales volume and value (revenue & profitability) targets for new and used cars.
Analyzing the market, defines target groups & sales channels .
Develops and optimizes the dealer network.
Is responsible for the overall sales & marketing strategy of the company (all brands, new , used car, aftersales) and its successful implementation.
Supports the Managing Director in qualitative and quantitative annual target settings for all sales regions.
Supports the Regional Managers in achieving the Sales targets, customer satisfaction and quality objectives.
Optimizes ordering, logistics and sales planning for the entire sales organization.
Leads the implementation of CI and Retail & Quality Standards in the branches and ensures a sustainable compliance.
Develops measures & actions to optimize the product model mix in order to reduce the negative impact of product lifecycles on volume/profitability.
Defines & optimizes sales & marketing strategies for the local market in cooperation with Brand Defines & implements appropriate market research projects required to improve service quality & market penetration.
Strengthened company's business by leading implementation of Network
Marriott Vacations Worldwide - Marketing Manager - BMW - MINI - Rolls - Royce Hilton Head Island, SC, 02/2005 - 05/2007
Spearheaded BMW Alfardan Marketing and Sales Ā Unit resulting in a 80 % increase in target
Accountable forĀ CRMĀ including overall customer satisfaction.
Generated new business through sponsorships
Managed team ofĀ 9 of professionals.
Strengthened company's business by leading implementation ofĀ Government and fleet sales Ā
ā
M.Y. Naghi - BMW Importer - BMW Certified Sales / Marketing Manager City, STATE, 09/2000 - 02/2005
Spearheaded cross-functional initiative to achieveĀ Yearly target 2500 units Ā / Riyadh
Managed team ofĀ 15 of professionals - A team in the Middle East
Developed and directed strategy for launch of new product that became #1 in theĀ luxury market place 11 months after launch.
OLAYAN - West Region Territory Sales Manager City, STATE, 02/1995 - 08/2000
Strengthened company's business by leading implementation ofĀ territoryĀ allocations
Increased profits by 7 % in one year through restructure of business line.
Managed team ofĀ 4 of professionals.
Sheraton Jeddah - Marketing Executive City, STATE, 08/1994 - 01/1995
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