Result-oriented Digital Marketing Strategist bringing comprehensive background managing top accounts for a wide variety of companies in various industries.
Fluent in Spanish
Market trend analysis
Detail-oriented data analysis
Social Media Marketing
May 2009-July 2010Media Monitoring Manager | Tironi&Asociados | 12 Calacoto street La Paz, Bolivia
Collected and monitored daily information in newspapers and internet for crisis communication and brand reputation of our different clients.
Compiled article clippings (digital and paper) and keep them in a central location to be consulted when needed for every client.
Supported the Public Relations department elaborating a contact database of associations, journalists and people of interest for different events.
Applied questionnaries for perception research.
Supported the Public Relations department on event planning.
August 2011-May 2012Journalist and Photographer | Sociales VIP Magazine | 21 Calacoto Street, South. La Paz, Bolivia
Sports, cultural, commercial, diplomatic and social news coverage of La Paz socialite.
Interviews with people chose to be the magazine front page.
Wrote, edited and summited copy for the weekly magazine Sociales VIP and the monthly magazine Sociales VIP Teen.
Photography for Sociales VIP and Sociales VIP teen magazines.
June 2012-December 2012 Photographer | Gente Motivando Gente Magazine | 3th st Los Pinos, South. La Paz, Bolivia
Commercial, entrepreneurship and social responsibility events coverage.
Photography for the monthly magazine Gente Motivando Gente
September 2012-March 2014Account Executive | DDB Bolivia | 18th street Calacoto, South. La Paz, Bolivia
Handled ten different top client companies in Bolivia like RPK, Ketal Supermarkets, Entel, All That Jazz; and international brand representative companies such as Peruvian Credit Bank in Bolivia BCP, Mercedes
Benz, Jeep, Dodge, Mitsubishi, Sony and other small projects.
Processed, monitored, supervised and delivered every client's work request to the agency coordinating efficiently with the creative, graphic design, digital and marketing departments.
Efficient time negotiation skills between clients and different departments on the agency.
Developed and implemented a quality control on the delivery and timing for every work request.
Supervised corporate image on events and special activities.
Elaborated and analyzed marketing and advertising strategies with the Account Director for every account.
Developed competitive comparison tables of suppliers pricing, fees, ratings, category and product performance to use for every campaign or client request.
Negotiated and supervised prices, terms of sale and service agreements with our suppliers to be align with our client's budget and needs.
Coordinated with suppliers, audiovisual production and printing companies the efficient elaboration and delivery of material for our clients.
Built client relationships by acting as the liaison between the company marketing and agency teams.
Analyzed and reported customer activity, business trends, competitors and areas of concern.
Maintained a central database of key contacts, risk ratings, financial impact and key issues.
June 2013-January 2014Associate Account Director | Clásico Nerd SRL | 34th st Achumani, South. La Paz, Bolivia
Developed advertising strategies for social campaigns focused on "Sexual violence against children in Bolivia" with the dutch non profit ICCO.
Developed an awareness social media campaign about "Sexual violence against children in Bolivia" project with ICCO
Monitored and supervised printed and audiovisual materials.
Supervised below the line (BTL) campaigns.
Coordinated with suppliers, graphic designers and media monitoring teams.
Handled and supervised ICCO campaigns in public events.
Analyzed and reported return of investment (ROI) for the social campaign, demonstrating and optimization of budget, increased social media community and interaction and higher visibility in audiovisual and printed media in La Paz, Bolivia.
2017Graduate Certificate: Digital MarketingGeorgetown University School for Continuing Studies640 Massachusetts Av. NW Washington DC
2013Graduate Certificate: Strategic MarketingCatholic University of Bolivia, 2nd street Obrajes, South. La Paz, Bolivia
2010Bachelor of Science: Social Communications ScienceCatholic University of Bolivia, 2nd street Obrajes, South. La Paz, Bolivia
2016High School Diploma: Saint Patricks Institute of Integrated Education, Aspiazu street, Sopocachi. La Paz, Bolivia