I am a recent Master in Marketing Research graduate with a passion for creative branding and insights.Ā A strategic, result-oriented researcher with experience at a top research firm and both B2C and B2B corporations, I believe in the power of a compelling brand story, as well as making brands personal. I encourage exploring and discovering new ways to engage, connect, and excite people, and to use insights to create strong relationships with customers. In my career, I want to use research insights and the stories that they tell to help clients improve and enhance their marketing strategy and communications, personalize their brand experience, and discover and develop future business potential.
Skills
Market research design and methodology, proposal and report writing, and data analysis and visualization.
Data analysis in SPSS, SPSS Modeler, and Excel.
Storytelling, reporting, and visualizing data in PowerPoint, Tableau, IMAP, GIS, and Google Analytics.
Conducting interviews, focus groups, and modern methods such as online focus groups and digital ethnographies.
Building surveys and survey instrumentations, such as in Qualtrics
Client relationship and consulting
Working fluency in Spanish
Marketing communications, such as communication strategy, social media strategy, public relations, event management, and advertising.
Fitted to multitask with cross-functional teams, as well as present research results to stakeholders at multiple organizational levels.
Proficiency in analysis methods including cross tab/frequency, statistical testing, segmentation, advertising and concept testing, pricing models, multivariate analysis, trend research, and secondary source synthesis
Education
Southern Illinois UniversityEdwardsville, ILExpected in 2016 ā āMaster Degree:Marketing Research - GPA:
Achieved a Master's Degree in Marketing Research, an MBA-equivalent that specializes in marketing research design, data analytics, and using research to drive business development and growth.
Key coursework includes: Research Methodology, Quantitative Analysis, Marketing Planning and Strategy, Customer Relationship Management, Buyer Behavior, Advertising Research & Qualitative ResearchĀ
Washington University in St. LouisSt. Louis, MOExpected in 2012 ā āBachelor of Arts:Marketing & Environmental Policy - GPA:
Marketing and Environmental Policy Majors
Public Health Minor
Work History
Bass Pro Shops - MARKETING RESEARCH INTERN Buda, TX, 07/2015 - 11/2016
Supported project managers in both custom and syndicated research departments during research design, data analysis, and report preparation.
Using storytelling techniques, I interpreted data and assessed trends to build appropriate charts, graphs, and infographics that project findings.
Created proposal and final reports for qualitative and quantitative studies
Built codebooks using survey data and interview transcripts, cleaned syndicated panel data, and built and tested online surveys to ensure proper functionality. Also conducted in-depth interviews and online focus groups.
Worked with the sales team to come up with new ways to extract, organize, and display syndicated data to create new research products for sale.Ā
Executed research studies that include trend/forecasting research, consumer purchase and usage behavior, consumer purchase journey, customer segmentation, market analysis, brand awareness, and advertising concept testing.Ā
Cbiz, Inc. - INDEPENDENT MARKET RESEARCH CONSULTANT Trenton, NJ, 08/2016 - 11/2016
I developed a full marketing research project for the company that included qualitative and quantitative methods to capture key insights, better understand a key potential target market, and to improve existing communications and marketing strategies.Ā
Hussmann Corporation - MARKETING COMMUNICATION SPECIALIST City, STATE, 03/2013 - 06/2015
Planned and executed communication and promotional campaigns through digital and print medium.
Wrote white papers, articles, ad copy, and sales support materials for branding support and product campaigns.
Maintained the company's social media platforms.
Planned and coordinated trade show event logistics, such as at Food Marketing Institute and National Association of Convenience Stores.
Coordinated and planned customer events.
Nestle Purina - MARKETING & PUBLIC RELATIONS INTERN City, STATE, 04/2011 - 11/2011
Managed specific brand outreach and communications that involved writing press releases, maintaining communications with the media, and creating recap and coverage reports for analysis.
Planned, budgeted, and effectively executed internal brand product launches, such as for Beneful Healthy Fiesta.
Managed the Purina Incredible Dog Team and worked with the team to participate in large events that helped anchor positive Purina PR and brand awareness.
Accomplishments
Achieved International Baccalaureate Diploma in 2008.Ā
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