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marketing project manager resume example with 19+ years of experience

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Summary
Creative, analytical marketing and communications manager with ten years experience managing and developing marketing teams. Deadline driven and able to multi-task as needed to ensure projects are completed to budget and planning specifications. Superb communicator, both written and verbal, who works well alone and in a team environment.
Highlights
  • Marketing and communications
  • Project management
  • Cross-functional team development
  • Graphic and web design
  • Brand Development
  • Social media marketing
Accomplishments
  • Hired, trained and managed a team of ten successful designers and marketing communications professionals.
  • Conceptualized and launched the Trees Plus marketing campaign, which led to a 40% increase in sales in one year.
  • Won 76 ADDY creative awards for graphic and web design.
  • Developed a personal branding campaign that was integral in client winning three national professional industry awards in 12-months.
  • Served on local and district boards for the 4th District of the American Advertising Federation (AAF).
  • Won President of the Year for the AAF local and regional districts, placed third nationally for club achievements and programs.
Experience
06/2015 to 05/2016 Marketing Project Manager Mindbody, Inc | San Diego, CA,
  • Determined project roles of team based on requirements, time frames, and budget.
  • Defined skill sets for projets based on specifications and requirements.
  • Determined project resource requirements based on scope.
  • Worked with clients, external contractors, and in-house staff on process and strategy for assigned projects.
  • Collected data and completed reports by established deadlines.
  • Tracked and reported on project milestones, budget burn, earned value, project effort, duration to completion, and other key metrics.
  • Created marketing initiatives, social media campaigns, email campaigns, web design, print media, publications, advertising, and promotional programs.
  • Sought opportunities to increase customer satisfaction and deepen client relationships.
  • Communicated with clients to identify needs and evaluate business solutions.
  • Worked with revenue models, profit & loss, and cost-to-completion projections and made decisions accordingly.
  • Used CRM system to ensure proper client and project documentation, internal tracking, and reporting.
05/2011 to 06/2012 Marketing Manager Bakkavor | San Antonio, TX,
  • Provided creative direction and brand compliance to 12 regional sales managers across Northwest Florida.
  • Managed all in-house marketing functions to include social media, SEO-focused web content, and corporate brand marketing strategy.
  • Art directed and managed photo shoots in-house and on location.
  • Designed promotional and sales materials to include corporate identity, retail sales catalogs, print and display advertising, corporate communications, collateral, special event advertising and design, packaging, point of sale, direct mail, and sales presentation.
  • Developed and analyzed special events, customer surveys, online data, site hits and promotions, and marketing and advertising programs for sales reports, proposals, and presentations.
  • Planned community events and open houses to include promotion, media engagement, neighborhood tours, and sales presentations.
  • Managed public relations for regional offices to ensure media coverage for events and awareness campaigns.
  • Supervised internal marketing staff and worked with other internal and external departments to meet marketing and sales goals.
  • Assisted regional sales staff with local mailing lists, prospect and owner information, and access to corporate marketing and press materials.
01/2005 to 05/2016 Marketing and Creative Director Berry, Appleman & Leiden | Los Angeles, CA,
  • Designed marketing materials, corporate identity, publications, advertising, corporate communications, collateral, special event advertising, packaging, point of sale, direct mail, and sales presentation materials.
  • Managed a creative team of graphic and web designers, copywriters, marketing and sales, and vendors for a busy marketing firm.
  • Managed projects to review needs, timelines, budget creation, internal and external support staff, and final deliverables.
  • Engaged target markets with digital marketing and communications with an emphasis on the major social networks.
  • Coordinated media buys for print and online advertising and content.
  • Used CRM software to track online visitors, optimize page performance, and analyze metrics, KPIs, and trends.
  • Wrote client content for social media, blogs, website, and online and traditional media press releases.
  • Increased awareness and brand positioning through content marketing across all marketing and communication platforms.
  • Documented campaign requirements; developed and managed internal and external campaign benchmarks, proposals, and presentations.
  • Managed multiple, concurrent communications functions to include social media, SEO-focused web content, strategy, and analytics.
  • Prepared digital design and promotion to include web design, social media, SEO, memes, CSS/CMS, web graphics, and online media planning.
01/1998 to 01/2005 Marketing and Creative Director BK Design Group | City, STATE,
  • Managed a creative team of graphic and web designers, copywriters, account executives, and vendors for a regional design firm.
  • Full graphic and web design support for clients.
04/1997 to 01/1998 Art Director ProSTEP | City, STATE,
  • Graphic design, quarterly training materials and phone-based sales seminars, public relations, and client relationship management.
Education
Expected in 2016 to to MBA | Project Management Northcentral University, Prescott Valley, AZ GPA:
Project Management, Business Management, Statistics, Team Building, HR, Project Procurement, Risk Management, Multiple Project Management, Ethics
Expected in 2008 to to | Marketing Management Norwich University of the Arts, Norwich, Norfolk GPA:
Marketing, Business Management, Social Media Marketing, Project Management
Expected in 1998 to to Bachelor of Arts | Communications University of West Florida, Pensacola, FL GPA:
Public Relations, Advertising. Communications, Research, Art History
Skills
  • Expert Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat, Final Cut Pro (beginner)
  • Social Media/Blogging: Hubspot, Wordpress, Facebook, Twitter, Google+, YouTube, content calendars
  • Functional knowledge of web design, HTML, CSS, SEO, CMS, Joomla, Muse, Dreamweaver
  • Project management software: FunctionFox, SmartSheet, BaseCamp

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Resume Overview

School Attended

  • Northcentral University
  • Norwich University of the Arts
  • University of West Florida

Job Titles Held:

  • Marketing Project Manager
  • Marketing Manager
  • Marketing and Creative Director
  • Marketing and Creative Director
  • Art Director

Degrees

  • MBA
  • Bachelor of Arts

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