Creative, analytical marketing and communications manager with ten years experience managing and developing marketing teams. Deadline driven and able to multi-task as needed to ensure
projects are completed to budget and planning specifications. Superb communicator, both written and verbal, who works well alone and in a team environment.
Marketing and communications
Cross-functional team development
Graphic and web design
Social media marketing
Hired, trained and managed a team of ten successful designers and marketing communications professionals.
Conceptualized and launched the Trees Plus marketing campaign, which led to a 40% increase in sales in one year.
Won 76 ADDY creative awards for graphic and web design.
Developed a personal branding campaign that was integral in client winning three national professional industry awards in 12-months.
Served on local and district boards for the 4th District of the American Advertising Federation (AAF).
Won President of the Year for the AAF local and regional districts, placed third nationally for club achievements and programs.
Marketing Project ManagerJul 2015 to Jun 2016 BRC Design and Print － Mobile, AL
Determined project roles of team based
on requirements, time frames, and budget.
Defined skill sets for projets
based on specifications and requirements.
Determined project resource requirements
based on scope.
Worked with clients, external contractors, and
in-house staff on process and strategy for assigned projects.
Collected data and completed reports by
reported on project milestones, budget burn, earned value, project effort,
duration to completion, and other key metrics.
Created marketing initiatives, social media campaigns, email campaigns, web design,
print media, publications, advertising, and promotional programs.
Sought opportunities to increase customer
satisfaction and deepen client relationships.
Communicated with clients to
identify needs and evaluate business solutions.
Worked with revenue models, profit & loss,
and cost-to-completion projections and made decisions accordingly.
Used CRM system to ensure
proper client and project documentation, internal tracking, and reporting.
Marketing ManagerJun 2011 to Jul 2012 Henry Company Homes － Pace, FL
Provided creative direction and brand compliance
to 12 regional sales managers across Northwest Florida.
Managed all in-house marketing functions to
include social media, SEO-focused web content, and corporate brand marketing
Art directed and managed photo shoots in-house
and on location.
promotional and sales materials to include corporate identity, retail sales
catalogs, print and display advertising, corporate communications, collateral,
special event advertising and design, packaging, point of sale, direct mail,
and sales presentation.
Developed and analyzed special events, customer
surveys, online data, site hits and promotions, and marketing and advertising
programs for sales reports, proposals, and presentations.
Planned community events and open houses to
include promotion, media engagement, neighborhood tours, and sales
Managed public relations for regional offices to
ensure media coverage for events and awareness campaigns.
Supervised internal marketing staff and worked
with other internal and external departments to meet marketing and sales goals.
regional sales staff with local mailing lists,
prospect and owner information, and access to corporate marketing and press
Marketing and Creative DirectorFeb 2005 to Jun 2016 Go Get Creative Design Communications － Mobile, AL
Designed marketing materials, corporate identity,
publications, advertising, corporate communications, collateral, special event
advertising, packaging, point of sale, direct mail, and sales presentation
Managed a creative
team of graphic and web designers, copywriters, marketing and sales, and
vendors for a busy marketing firm.
Managed projects to review needs, timelines, budget creation, internal and
external support staff, and final deliverables.
markets with digital marketing and communications with an emphasis on the major
buys for print and online advertising and content.
Used CRM software to track online visitors, optimize page
performance, and analyze metrics, KPIs, and trends.
Wrote client content for social media, blogs, website, and online and traditional
media press releases.
Increased awareness and brand positioning through content
marketing across all marketing and communication platforms.
requirements; developed and managed internal and external campaign benchmarks,
proposals, and presentations.
concurrent communications functions to include social media, SEO-focused web
content, strategy, and analytics.
design and promotion to include web design, social media, SEO, memes, CSS/CMS,
web graphics, and online media planning.
Marketing and Creative DirectorFeb 1998 to Feb 2005 BK Design Group － Destin, FL
Managed a creative team of graphic and web
designers, copywriters, account executives, and vendors for a regional design
Full graphic and web design support for clients.
Art DirectorMay 1997 to Feb 1998 ProSTEP － Destin, FL
Graphic design, quarterly training materials and
phone-based sales seminars, public relations, and client relationship
MBA, Project Management2016Northcentral University － Prescott Valley, AZ, US
Management, Business Management, Statistics, Team Building, HR, Project
Procurement, Risk Management, Multiple Project Management, Ethics
Marketing Management2008Norwich University of the Arts － Norwich, Norfolk, UK
Management, Social Media Marketing, Project Management
Bachelor of Arts, Communications1998University of West Florida － Pensacola, FL, USPublic Relations, Advertising.
Communications, Research, Art History
Expert Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat, Final Cut Pro (beginner)
Social Media/Blogging: Hubspot, Wordpress, Facebook, Twitter, Google+, YouTube, content calendars
Functional knowledge of web design, HTML, CSS, SEO, CMS, Joomla, Muse, Dreamweaver