Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
Creative, analytical marketing and communications manager with ten years experience managing and developing marketing teams. Deadline driven and able to multi-task as needed to ensure
projects are completed to budget and planning specifications. Superb communicator, both written and verbal, who works well alone and in a team environment.
Highlights
Marketing and communications
Project management
Cross-functional team development
Graphic and web design
Brand Development
Social media marketing
Accomplishments
Hired, trained and managed a team of ten successful designers and marketing communications professionals.
Conceptualized and launched the Trees Plus marketing campaign, which led to a 40% increase in sales in one year.
Won 76 ADDY creative awards for graphic and web design.
Developed a personal branding campaign that was integral in client winning three national professional industry awards in 12-months.
Served on local and district boards for the 4th District of the American Advertising Federation (AAF).
Won President of the Year for the AAF local and regional districts, placed third nationally for club achievements and programs.
Experience
Marketing Project Manager, 06/2015 to 05/2016 Mindbody, Inc – San Diego, CA,
Determined project roles of team based
on requirements, time frames, and budget.
Defined skill sets for projets
based on specifications and requirements.
Determined project resource requirements
based on scope.
Worked with clients, external contractors, and
in-house staff on process and strategy for assigned projects.
Collected data and completed reports by
established deadlines.
Tracked and
reported on project milestones, budget burn, earned value, project effort,
duration to completion, and other key metrics.
Created marketing initiatives, social media campaigns, email campaigns, web design,
print media, publications, advertising, and promotional programs.
Sought opportunities to increase customer
satisfaction and deepen client relationships.
Communicated with clients to
identify needs and evaluate business solutions.
Worked with revenue models, profit & loss,
and cost-to-completion projections and made decisions accordingly.
Used CRM system to ensure
proper client and project documentation, internal tracking, and reporting.
Marketing Manager, 05/2011 to 06/2012 Bakkavor – San Antonio, TX,
Provided creative direction and brand compliance
to 12 regional sales managers across Northwest Florida.
Managed all in-house marketing functions to
include social media, SEO-focused web content, and corporate brand marketing
strategy.
Art directed and managed photo shoots in-house
and on location.
Designed
promotional and sales materials to include corporate identity, retail sales
catalogs, print and display advertising, corporate communications, collateral,
special event advertising and design, packaging, point of sale, direct mail,
and sales presentation.
Developed and analyzed special events, customer
surveys, online data, site hits and promotions, and marketing and advertising
programs for sales reports, proposals, and presentations.
Planned community events and open houses to
include promotion, media engagement, neighborhood tours, and sales
presentations.
Managed public relations for regional offices to
ensure media coverage for events and awareness campaigns.
Supervised internal marketing staff and worked
with other internal and external departments to meet marketing and sales goals.
Assisted
regional sales staff with local mailing lists,
prospect and owner information, and access to corporate marketing and press
materials.
Marketing and Creative Director, 01/2005 to 05/2016 Berry, Appleman & Leiden – Los Angeles, CA,
Designed marketing materials, corporate identity,
publications, advertising, corporate communications, collateral, special event
advertising, packaging, point of sale, direct mail, and sales presentation
materials.
Managed a creative
team of graphic and web designers, copywriters, marketing and sales, and
vendors for a busy marketing firm.
Managed projects to review needs, timelines, budget creation, internal and
external support staff, and final deliverables.
Engaged target
markets with digital marketing and communications with an emphasis on the major
social networks.
Coordinated media
buys for print and online advertising and content.
Used CRM software to track online visitors, optimize page
performance, and analyze metrics, KPIs, and trends.
Wrote client content for social media, blogs, website, and online and traditional
media press releases.
Increased awareness and brand positioning through content
marketing across all marketing and communication platforms.
Documented campaign
requirements; developed and managed internal and external campaign benchmarks,
proposals, and presentations.
Managed multiple,
concurrent communications functions to include social media, SEO-focused web
content, strategy, and analytics.
Prepared digital
design and promotion to include web design, social media, SEO, memes, CSS/CMS,
web graphics, and online media planning.
Marketing and Creative Director, 01/1998 to 01/2005 BK Design Group – City, STATE,
Managed a creative team of graphic and web
designers, copywriters, account executives, and vendors for a regional design
firm.
Full graphic and web design support for clients.
Art Director, 04/1997 to 01/1998 ProSTEP – City, STATE,
Graphic design, quarterly training materials and
phone-based sales seminars, public relations, and client relationship
management.
Education
MBA: Project Management, Expected in 2016 Northcentral University - Prescott Valley, AZ GPA:
Project
Management, Business Management, Statistics, Team Building, HR, Project
Procurement, Risk Management, Multiple Project Management, Ethics
: Marketing Management, Expected in 2008 Norwich University of the Arts - Norwich, Norfolk GPA:
Marketing, Business
Management, Social Media Marketing, Project Management
Bachelor of Arts: Communications, Expected in 1998 University of West Florida - Pensacola, FL GPA: Public Relations, Advertising.
Communications, Research, Art History
Skills
Expert Adobe Creative Suite: Photoshop, Illustrator, InDesign, Acrobat, Final Cut Pro (beginner)
Social Media/Blogging: Hubspot, Wordpress, Facebook, Twitter, Google+, YouTube, content calendars
Functional knowledge of web design, HTML, CSS, SEO, CMS, Joomla, Muse, Dreamweaver
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