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MARKETING PROJECT MANAGER Resume Example

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MARKETING PROJECT MANAGER
Skills

Seasoned Marketing professional demonstrating expertise and broad ranging experience in developing and implementing creative strategic market plans, promotions, brand strategies, and a wide range of marketing projects. Experience developing & facilitating short and long-term campaigns that are digitally focused including ideation of social media initiatives. Track record of success in surpassing market competitors, aggressively increasing market share, and driving profit margins to new heights. Demonstrate strong interpersonal and communication skills, accompanied with business acumen.

  • KEY STRENGTHS & EXPERTISE
  • Project Management
  • Marketing Communications
  • Social and digital media
  • Product design and label
  • Campaign Planning & Execution
  • Brand management
  • Quick software learner
  • Analytics
  • Print production
  • Windows and Mac OS, MS Project, Excel, Word, Access, PowerPoint, Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Premiere, Acrobat (Creative Cloud), Final Cut, SmartSheet, Podio, Asana, Basecamp, Zapier, EventBrite, Camtasia, ScreenFlow, and Constant Contact. Familiar with HTML, CSS, and responsive web UX/UI design. Expert Shopify admin.
Personal Information
Squash, Kite Boarding, Windsurfing, and Golf, Home Remodeling Selected work may be viewed at: www.flickr.com/photos/donshriver
Experience
01/2016 to Current
MARKETING PROJECT MANAGERHewlett Packard Enterprise － Houston, TX

Global content manager for HPE and VMware alliance.

  • Developed and managed internal VMware Team SharePoint site.
  • Responsible for the creation of digital marketing assets to support global sales force.
  • Developed and edited slide decks
  • Managed 3rd party creative agencies
01/2016 to Current
CHIEF MARKETING OFFICERHutkay.fit － Houston, TX
  • Directly responsible for all marketing programs, events, SEO, analytics, social media and overall management of ecommerce platform to promote, raise brand awareness, and increase sales for online sports gear.
  • Instigated promotional events and sponsorship that grew annual sales from zero to $100k.
  • Selected fulfillment vendor and managed inventory migration from garage to fulfillment warehouse.
  • Developed Social Media campaigns integrated with Mail Chimp to boost traffic and event viewership.
  • Configured and managed Shopify ecommerce platform.
01/2013 to 01/2015
MARKETING PROJECT MANAGERZURVITA － Houston, TX
  • Implemented project management practices to assess and manage all marketing initiatives.
  • Strategized, designed and executed innovative brand management, integrated marketing and communications activities.
  • Found new ways to connect and support field entrepreneurs.
  • Marketing and communications responsibilities included brand management, photography, video, event strategy, social media strategy, web content and user experience.
  • Implemented collaborative project management software, administrated setup and configuration.
  • Managed pipeline of marketing initiatives.
  • Created apps, forms and creative briefs to automate marketing processes.
  • Managed Google analytics and reporting to management.
  • Implemented digital promotional calendar coordinating social media, banners, email, and SMS.
  • Defined requirements for corporate and product rebrand initiative managing stakeholder engagement, project planning, scope, scheduling, and risk management impacting all aspects of customer touchpoints.
  • Responsible for planning and execution of eight revenue generating events to support, motivate, train and inspire field agents.
01/2009 to 01/2012
MARKETING DIRECTORNUPOSH WORLDWIDE － Houston, TX
  • Provided hands-on oversight to all aspects of the company's marketing activities to achieve company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message.
  • Formulated strategic business plan to introduce new consumer products to market through network marketing distribution channel.
  • Led team to raise start-up capital from private investors.
  • Set the market positioning and messaging for the company through product packaging design, brochures, distributor kits and integrated marketing materials.
  • Spearheaded development of compensation plans, marketing presentations, and training events.
  • Orchestrated strategic business relationships with leading IT development and marketing vendors.
01/2005 to 01/2008
MARKETING DIRECTORPERMAFROST INTERNATIONAL － Stafford, TX
  • Directed the planning, development and execution of communications, branding, positioning and direct marketing efforts of commercial energy-saving air conditioning technology to reach consumers in their cars and homes.
  • Developed HVAC installer program for commercial and residential applications.
  • Established POP distribution through automotive dealership service centers.
  • Coordinated website design and development.
  • Created PowerPoint presentations to enhance sales offering and training.
  • Applied brand standards across marketing mix to ensure consistent corporate image was maintained throughout product lines, promotional materials and events.
01/1998 to 01/2004
MARKETING MANAGERSHELL EP TECHNOLOGY － Houston, TX
  • Managed cross-functional planning and coordination of key marketing activities including media, PR, events, and trade show strategy for a variety of EP technologies to drive brand awareness, traffic, sales and business unit uptake.
  • Chaired soft-launch of smart-home technology at selected locations of partnering companies including Motorola and Sun Micro-systems by way of point-of-sale kiosks hosted in high traffic areas such as reception lobbies and campus cafeterias.
  • Managed trade show strategy and presence of smart-home technology.
  • In charge of show selection and execution (i.e.
  • CES, IBS, AHS, EHS) to attract big box companies like Best Buy and CompUSA.
  • Conducted store visits in opening markets making sure POP displays were set up and properly placed; coordinated in-store staff training.
  • Developed marketing plans, media campaigns and promotion directed at raising profile of EP technology with valued stakeholders.
  • Implemented brand standards across global divisions, and led the planning and execution of international exhibition activities, which included collaboration with multinational staff.
  • Served as Project Manager for Shell exhibits at OTC, Rio O&G, with budget responsibility of $500k annually.
  • Instrumental in the three successful venture launches, Enventure, Well Dynamics, and Twister, while implementing brand strategies and integrated marketing activities.
Education and Training
BACHELOR OF ARTS: MARKETING AND COMMUNICATIONSHOUSTON BAPTIST UNIVERSITYMARKETING AND COMMUNICATIONS
Skills
  • Sales Software: Salesforce.com
  • Desktop Publishing Software: Photoshop, Illustrator, InDesign, HTML
  • Web Design Software: Dreamweaver, Muse 
  • eCommerce Software: Shopify
  • Multimedia Software: Premier, Final Cut
  • Mail Chimp, Constant Contact
  • Project Management/Collaboration: Asana, Podio, Bootcamp, SmartSheet
Additional Information

PERSONAL INTERESTS

Squash, Kite Boarding, Windsurfing, and Golf, Home Remodeling

Selected work may be viewed at: www.flickr.com/photos/donshriver

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Resume Overview

Companies Worked For:

  • Hewlett Packard Enterprise
  • Hutkay.fit
  • ZURVITA
  • NUPOSH WORLDWIDE
  • PERMAFROST INTERNATIONAL
  • SHELL EP TECHNOLOGY

School Attended

  • HOUSTON BAPTIST UNIVERSITY

Job Titles Held:

  • MARKETING PROJECT MANAGER
  • CHIEF MARKETING OFFICER
  • MARKETING DIRECTOR
  • MARKETING MANAGER

Degrees

  • BACHELOR OF ARTS : MARKETING AND COMMUNICATIONS

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