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marketing planning strategy manager resume example with 8+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) XXX-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Summary
A results-driven Marketing strategist with experience handling online and traditional marketing methods as well as in launching a retail-media network. Skilled in campaign development, market analysis, building partnerships, and project coordination. Ambitious and self-motivated with passion for leading highly effective teams in corporate goal-achievement.
Skills
  • Detail-Oriented
  • Optimizing Performance
  • Project Management
  • Analytical Thinking
  • Developing Campaigns
  • Social Media Digital Marketing
  • Team Leadership & Collaboration
  • Strategic Marketing
  • Marketing Analytics
  • Engaging with Diverse Customers
  • Budget Management
  • Brand Management
Experience
Marketing Planning & Strategy Manager, 06/2018 - Current
Accenture Contractor Jobs San Diego, CA,
  • Manages a team of 4 that are responsible for driving sales and market penetration by developing and leading multi-dimensional marketing campaigns with measurable results both on and off-platform
  • Launched Chesapeake Media Group & oversees the continued development and tracking of key metrics to ensure sales team meets all assigned goals and targets
  • Manages a $15 million advertising and promotion budget as well as drive continuous improvement in efficiency
  • Leverages partnerships with merchant teams as well as with National Brand partners to develop and manage Shopper Marketing & Monetization plans to drive relevant and impactful customer marketing solutions
  • Supervises business development and sales teams to ensure company-wide branding consistency for our clients
  • Evaluates competitors' activity as well as market and category analytics to identify opportunities to improve overall category performance
Marketing Specialist, 01/2018 - 06/2018
3Pillar Global Boston, MA,
  • Supported the print production and logistics process for both Dollar Tree and Family Dollar marketing materials
  • Supplier management
  • Managed shipping and receiving duties of all in-store advertisements
  • Developed all company-wide promotional calendars
  • Responsible for overseeing the budget for all promotional activity
Digital Product Analyst, 08/2017 - 01/2018
Capital One Mount Prospect, IL,
  • Reviewed analytical and customer data to ensure day-to-day success of website operations as well as to better understand opportunities for improvement, which aligned to the overarching strategy of better serving customers
  • Researched issues, executed changes, & aided in pricing, product information, and item availability on Lowes.com
  • Reviewed dynamic market and inventory conditions as they related to product
  • Worked closely with cross-functional teams to ensure that product information was displayed correctly, products were available for purchase on site, and products were priced correctly
Coupon Operation Coordinator, 11/2016 - 02/2017
The Tjx Companies, Inc. Owings Mills, MD,
  • Created, coordinated, and executed all coupons for daily, weekly, and monthly promotional events
  • Provided and utilized coupon-related data and analytics to evaluate how coupons were performing and how to better drive sales
  • Worked with merchant and advertising teams to determine the best coupon promotions to run to help achieve sales plans
  • Worked with Marketing Operations Manager to prepare all Sales, Marketing, and Product contracts and agreements for appropriate signatures through approved systems
Executive Assistant, 11/2015 - 11/2016
Belk Corporate City, STATE,
  • Performed administrative and clerical duties as well as supervised programs, operations, and policies/procedures
  • Coordinated and executed statistical reports for core meetings, scheduled divisional travel, and completed expense reports
  • Spearheaded weekly category marketing for the division
  • Effectively planned all weekly, monthly, and quarterly events for a team of 25 people
  • Implemented a division wide calendar of events that also included important reference documents for all key advertising
  • Demonstrated the ability to manage multiple projects simultaneously while producing quality work
Merchandise Assistant, 09/2013 - 11/2015
Belk Corporate City, STATE,
  • Assisted Buyer with administrative and clerical tasks related to specific merchandise
  • Ran daily and weekly analytical reports for the team to track and analyze sales performance
  • Was responsible for proper set up of all fashion items in the database, accurately inputting price changes, creating fashion purchase orders, created planograms and helping stores execute visual floor designs
  • Created and implemented advertising and marketing strategies for each weekly ad
  • Collected, reviewed, and proofed product samples to ensure all information was correct and in line with Belk Guidelines
  • Communicated regularly and consistently with suppliers to obtain new product information, current pricing, descriptions, UPC codes, etc.
Education and Training
Diversity, Equity and Inclusion in the Workplace: HR Management, Expected in 07/2022
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University of South Florida, HRCI - ,
GPA:
Status - Diversity and Inclusion
Bachelor of Arts: Merchandising & Marketing, Expected in 12/2012
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International Academy of Design & Technology - Tampa, FL
GPA:
Status - GPA: 4
: , Expected in 01/0001
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- ,
GPA:
Status -

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Resume Overview

School Attended

  • University of South Florida, HRCI
  • International Academy of Design & Technology

Job Titles Held:

  • Marketing Planning & Strategy Manager
  • Marketing Specialist
  • Digital Product Analyst
  • Coupon Operation Coordinator
  • Executive Assistant
  • Merchandise Assistant

Degrees

  • Diversity, Equity and Inclusion in the Workplace
  • Bachelor of Arts

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