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Marketing Operations Specialist Resume Example

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MARKETING OPERATIONS SPECIALIST
Summary
Ambitious and results driven Marketing professional with 4 years of progressive experience in Digital Marketing and Marketing Operations.Versed in all aspects of marketing campaigns from concept development to execution and launch.
Highlights
  • Digital Strategy
  • Integrated Marketing
  • Marketing Campaign Management
  • Demand Generation Marketing
  • Cross-functional team leadership  
 
 
 
  • CRM Understanding 
  • HTML Coding
  • Dashboard Management 
  • Actionable Analytics
  • Marketing automation platform knowledge
Experience
Comodo Group IncClifton, NJMarketing Operations Specialist 10/2015 to Current
  • Manage the evolution of Comodo's marketing automation platform and technology stack
  • Perform email marketing activities including, but not limited to, creating end-to-end email campaigns of varying complexity using a marketing automation platform; Handle the scheduling, tagging, deployment of recurring, and quality assurance testing of triggered and dynamic content-driven campaigns
  • Maintain day-to-day operations for lead tracking, scoring, and routing; Ensure smooth handoff from marketing to sales and simultaneously collect feedback from sales team to guide and improve marketing initiatives
  • Configure web tracking and analytics tools to capture and analyze clickstream data from interactive marketing campaigns
  • Developed a standard KPI for marketing department and extract and share actionable campaign findings to make improvements based on the results of dashboard
  • Worked with Vtiger team to help manage required CRM integrations with our marketing automation system
  • Collaborate with marketing and sales stakeholders to identify challenges/areas for improvement in current processes and systems, and improve workflows for maximum productivity
  • Collaborate with and manage internal/agency resources to implement and optimize lead nurture, and customer engagement programs
  • Proactively stay ahead of marketing technology best practices, strategies, and industry standards
Comodo Group IncClifton, NJMarketing Communications Specialist10/2014 to 10/2015
  • Developed and executed marketing campaign strategies; nurture leads through the Demand Generation Funnel from the Suspect stage through to the Sales Accepted Lead stage
  • Collaborated with the Senior Demand Generation Manager to plan and implement integrated marketing campaigns that align with the lead funnel goals
  • Partnered with Marketing Operations Department to identify system areas for process improvement
  • Worked closely with Content Manager to understand and implement market-specific messaging
  • Served as project lead for managing schedules, resources and output quality for Enterprise Marketing Campaigns
  • Review campaign results and identify areas for improvement
Comodo Group IncClifton, NJMarketing Coordinator08/2013 to 10/2014
  • Supported the development of enterprise-integrated marketing program
  • Assisted the Marketing Manager and Marketing Team in the creation, delivery, editing, and optimizing of marketing content to be to published via various social media outlets, email, or direct mail
  • Develop graphics, banners and landing pages for the various marketing websites
  • Supported Marketing Manager in analyzing both brand/product launch performance and category/competitor performance
  • Provided cross functional support to the Sales Team by generating and analyzing relevant reports, and relaying KPI data
  • Performed data entry for CRM database maintenance and campaign reporting
  • Serve as POC for vendors and suppliers for all marketing materials
  • Performed various administrative duties, as assigned
The Franklin InstitutePhiladelphia, PAMarketing Intern12/2012 to 07/2013
  • Assisted the Marketing Department in raising awareness about theworld-renowned Franklin Institute through a variety of stand-alone projects
  • Report progress of specific campaigns and prepare performance analytics to Marketing Manager and Marketing Coordinator
  • Conduct competitor analysis by comparing changes in their social media followers, monthly maintain corporate media website and social media accounts by tracking site-visit stats, updating photos, crafting attractive captions, and holding give-away contests
  • Help compose creative content like a Benjamin Franklin FAQ sheet, descriptions of exhibits, direct mail campaigns, email blasts and brochure descriptions for annual Philadelphia Science Festival
  • Made cold calls to organizations to generate interest and potential partnerships, and help design ad-trade packages for Philadelphia Science Festival
Education
Master of Arts: Labor and Employment Relations2012Rutgers the State University of New Jersey , New Brunswick, NJ
Bachelor of Arts:Journalism & Media Studies, Labor & Employment Relations (double major)2010Rutgers the State University of New Jersey , New Brunswick, NJ
Associate of Arts:Communications2007Middlesex County College, Edison, NJ
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Resume Overview

Companies Worked For:

  • Comodo Group Inc
  • The Franklin Institute

School Attended

  • Rutgers the State University of New Jersey
  • Middlesex County College

Job Titles Held:

  • Marketing Operations Specialist
  • Marketing Communications Specialist
  • Marketing Coordinator
  • Marketing Intern

Degrees

  • Master of Arts : Labor and Employment Relations 2012
    Bachelor of Arts : Journalism & Media Studies, Labor & Employment Relations (double major) 2010
    Associate of Arts : Communications 2007

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