Entrepreneurial, self-starting marketing manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation while being passionate about building productive relationships with clients, partners and team members.
Highlights
New customer acquisition
Brand recognition optimization
Multi-media marketing
Stakeholder relations
SalesForce
MS Office
Channel strategy
Account management
Prospecting
Knowledge of market trends
Adobe Creative Suite
Articulate public speaker
Accomplishments
Successfully re-branded collateral materials and support documents for The Burks Companies including brochures and PowerPoint presentations
Launched two new brands in the portfolio for TBC including all branded materials - BurksHealth & DiamondBond
Identified and provide proposal to consolidate uniform vendors company-wide yielding $65K in favorable cost savings
Co-launched new client at post--secondary institution located in New Orleans valued at $1MM+ in revenue
Experience
06/2013 to Current
Marketing & Operations AnalystAlteryx Inc. – Colorado, TX,
Identified and provide proposal to consolidate uniform vendors company-wide yielding $65,000 n favorable cost savings
Created and Developed two website platforms for new company entities Developed creative materials for DiamondBond and BurksHealth
Co-launched new client at post-secondary institution located in New Orleans valued at $1,000,000 plus in revenue
Manage three brands within portfolio to drive operational performance excellence and maintain brand integrity
Contributed to relevant blogs, conferences and events both off-line and on-line to increase brand awareness
Managing complete redesign and launch of company website with 6 month timeline
Created official company page on LinkedIn and Facebook to facilitate interaction with customers
Design and create marketing collateral for sales meetings, trade shows and company executives
Implement and evolve high-impact strategies to target new business opportunities and new markets
Manage in-house advertising program consisting of print and media collateral pieces
Conceptualize and write project briefs to jump start work of outside vendors and internal stakeholders
Executed complete re-branding strategies against Senior Leadership objectives
Created and Developed two website platforms for new company entities - DiamondBond and BurksHealth
Construct ROI analysis of all marketing and sales activities
Develop strategic plans to penetrate new and existing markets
Design research projects that answer specific business needs
04/2012 to 06/2013
Sales Specialist - Sales & Management Development ProgramMillerCoors – City, STATE,
Participated in Corporate Rotational program developed for top-recruited talent
Re-engineered assortment process and strategic model to drive increase SKU (Stock Keeping Unit) movement and shelf-space share at various retail platforms
Actively engaged retail partners with current promotional programming and event activities
Developed merchandising solutions and planograms for major C-Store account
Responsible for managing $1.4 MM Territory for local distributor driving both revenue retention and incremental sales growth
Executed branding initiatives driving consumer engagement and interaction across portfolio
04/2011 to 07/2011
Consumer Advertising Intern AutoTrader.com – City, STATE,
Implemented innovative solutions to create database identifying revenue opportunities of $4.8 MM based on the advertising spend on viewing days with low impressions
Worked effectively in a heavily cross-functional, fast paced environment.
Developed and implemented marketing campaigns for Trade-In Marketplace visible on Autotrader.com home landing page
Co-created and develop associated internal marketing campaigns from strategy through execution.
Expanded involvement in Television, Print, Collateral, Search Engine Marketing (SEM/SEO), Email, Social Media and Viral Marketing.
Education
Expected in 2012
B.S: Marketing Tuskegee University - Tuskegee, Alabama GPA:
Emphasis on Marketing, Marketing Management, Operations Management and Sales/Revenue Management
Interests
Take Flight Mentoring Program at Stone Mountain High School
Mentor National Urban League, Atlanta - Urban League of Greater Atlanta
(ULGA--YP) Young Professionals Chapter, Fundraising Chair (Board Member)
Junior Chamber of Atlanta
National Urban League, Chicago Chapter - NULYP MetroBoard
Alpha Phi Alpha Fraternity Inc. - Gamma Phi Chapter
The LAGRANT Foundation
National Sales Network
Atlanta Tuskegee Alumni Club (ATAC)
Tigers Soccer Club in Southwest Atlanta, Assistant Coach
Skills
Adobe Photoshop
Sales Force CRM Tool
Adobe Illustrator
Microsoft Office Suite - Advanced in PowerPoint, Excel, Publisher, Word
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School Attended
Tuskegee University
Job Titles Held:
Marketing & Operations Analyst
Sales Specialist - Sales & Management Development Program
