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marketing operations analyst resume example with 9+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

Entrepreneurial, self-starting marketing manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation while being passionate about building productive relationships with clients, partners and team members.

Highlights
  • New customer acquisition
  • Brand recognition optimization
  • Multi-media marketing
  • Stakeholder relations
  • SalesForce
  • MS Office
  • Channel strategy
  • Account management
  • Prospecting
  • Knowledge of market trends
  • Adobe Creative Suite
  • Articulate public speaker
Accomplishments
  • Successfully re-branded collateral materials and support documents for The Burks Companies including brochures and PowerPoint presentations
  • Launched two new brands in the portfolio for TBC including all branded materials - BurksHealth & DiamondBond
  • Identified and provide proposal to consolidate uniform vendors company-wide yielding $65K in favorable cost savings
  • Co-launched new client at post-­-secondary institution located in New Orleans valued at $1MM+ in revenue
Experience
Marketing & Operations Analyst, 06/2013 - Current
Alteryx Inc. Colorado, TX,
  • Identified and provide proposal to consolidate uniform vendors company-wide yielding $65,000 n favorable cost savings
  • Created and Developed two website platforms for new company entities Developed creative materials for DiamondBond and BurksHealth
  • Co-launched new client at post-secondary institution located in New Orleans valued at $1,000,000 plus in revenue
  • Manage three brands within portfolio to drive operational performance excellence and maintain brand integrity
  • Contributed to relevant blogs, conferences and events both off-line and on-line to increase brand awareness
  • Managing complete redesign and launch of company website with 6 month timeline
  • Created official company page on LinkedIn and Facebook to facilitate interaction with customers
  • Design and create marketing collateral for sales meetings, trade shows and company executives
  • Implement and evolve high-impact strategies to target new business opportunities and new markets
  • Manage in-house advertising program consisting of print and media collateral pieces
  • Conceptualize and write project briefs to jump start work of outside vendors and internal stakeholders
  • Executed complete re-branding strategies against Senior Leadership objectives
  • Created and Developed two website platforms for new company entities - DiamondBond and BurksHealth
  • Construct ROI analysis of all marketing and sales activities
  • Develop strategic plans to penetrate new and existing markets
  • Design research projects that answer specific business needs
Sales Specialist - Sales & Management Development Program, 04/2012 - 06/2013
MillerCoors City, STATE,
  • Participated in Corporate Rotational program developed for top-recruited talent
  • Re-engineered assortment process and strategic model to drive increase SKU (Stock Keeping Unit) movement and shelf-­space share at various retail platforms
  • Actively engaged retail partners with current promotional programming and event activities
  • Developed merchandising solutions and planograms for major C-­Store account
  • Responsible for managing $1.4 MM Territory for local distributor driving both revenue retention and incremental sales growth
  • Executed branding initiatives driving consumer engagement and interaction across portfolio
Consumer Advertising Intern , 04/2011 - 07/2011
AutoTrader.com City, STATE,
  • Implemented innovative solutions to create database identifying revenue opportunities of $4.8 MM based on the advertising spend on viewing days with low impressions
  • Worked effectively in a heavily cross-functional, fast paced environment.
  • Developed and implemented marketing campaigns for Trade-In Marketplace visible on Autotrader.com home landing page
  • Co-created and develop associated internal marketing campaigns from strategy through execution.
  • Expanded involvement in Television, Print, Collateral, Search Engine Marketing (SEM/SEO), Email, Social Media and Viral Marketing.
Education
B.S: Marketing, Expected in 2012
-
Tuskegee University - Tuskegee, Alabama
GPA:
Status -

Emphasis on Marketing, Marketing Management, Operations Management and Sales/Revenue Management

Interests
  • Take Flight Mentoring Program at Stone Mountain High School
  • Mentor National Urban League, Atlanta - Urban League of Greater Atlanta
  • (ULGA-­-YP) Young Professionals Chapter, Fundraising Chair (Board Member)
  • Junior Chamber of Atlanta
  • National Urban League, Chicago Chapter - NULYP MetroBoard
  • Alpha Phi Alpha Fraternity Inc. - Gamma Phi Chapter
  • The LAGRANT Foundation
  • National Sales Network
  • Atlanta Tuskegee Alumni Club (ATAC)
  • Tigers Soccer Club in Southwest Atlanta, Assistant Coach
Skills
  • Adobe Photoshop
  • Sales Force CRM Tool
  • Adobe Illustrator
  • Microsoft Office Suite - Advanced in PowerPoint, Excel, Publisher, Word
  • JDA Space Planning
  • AC Nielsen Data Reporting Tool
  • IRI Data Reporting Tool

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Resume Overview

School Attended

  • Tuskegee University

Job Titles Held:

  • Marketing & Operations Analyst
  • Sales Specialist - Sales & Management Development Program
  • Consumer Advertising Intern

Degrees

  • B.S

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