marketing manager northern region resume example with 14+ years of experience

Jessica Claire
  • , , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
  • Home: (555) 432-1000
  • Cell:
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Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.

  • Retail Marketing
  • Marketing Campaign Management
  • Product Launch
  • Customer Relationship Management (CRM)
  • Budget Forecasting
  • Verbal and Written Communication
Marketing Manager - Northern Region, 07/2022 to Current
FairchainNew York, NY,
  • According to the brand guidelines manual - Consistent look and feel on all Internal & External advertising on traditional and online channels. Maintain a consistent tone of voice on all traditional and online communication. Maintain a consistent look and feel on all Bank assets - Collaterals, Branch, ATM, Vehicles, Signage, Stationery and brochures. Consistent look and feel of all Exhibitions, Trade shows, Activations & Bank Agents facing the public.
  • Manage the Branch network in the Northern Region with - Branch Look & Feel, Sales initiatives, also launch Agency banking proposition
  • Manage all customer Experience initiatives targeted at Internal staff and external customers by promptly attending to all requests and proactively supporting the customer experience
  • Manage all organisational market research programs that will inform Atlas Mara strategic and tactical campaigns through, Focus Group Discussions (FGD's), Mystery Shopper, Internal Staff Surveys including implementing revival measures for the Tenga Mobile Money research
  • Create mutual relationships with various stakeholders and target publics for the Bank using Radio in the Northern Region. Design traditional media and Digital campaigns, coordinate creation of traditional news content (Press Releases, Newspaper columns, Feature Articles). Maintain a strong company voice through all approved traditional media platforms. Stay up to date with traditional media developments, ensure all media queries raised on various traditional platforms are responded to timely. Develop and articulate monthly traditional monthly reports.
  • Manage the sponsorship and CSR portfolio for the Northern Region ensuring the bank gets full value form its investments
  • Manage the Digitalisation Agenda - Increased Customer Usage of Digital Channels by measuring Non-Funded Income (NFI) & transaction volume across - Retail, SME, BB, CIB, PS, NPO
  • Support Retail Customer Acquisition & Deposit growth on CASA - 30% growth in deposits in 2021 vs 2022
  • Support SME, BB, CIB, PS, NFP Customer Acquisition & Deposit Growth on CASA - 30% growth in deposits in 2021 vs 2022
  • Support the GMT and NFI - Retail Forex Sales
  • 'Take to market Strategic IT projects as per business plan - Salary Advance on App; Enhanced Internet Banking, SME App , Group Saver,
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Planned advertising campaigns for online, print and other mediums.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Supervised creation of marketing materials and collateral.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Coordinated marketing events for showcasing product and service offerings.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Marketed products and services at trade shows and promotional events.
  • Prepared marketing campaign budgets with finance personnel.
  • Developed social media marketing strategies to help brand company and increase sales.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Represented company at local and trade association meetings to promote products.
  • Delivered marketing strategy updates to upper-level management.
Marketing Officer, 08/2017 to 07/2022
Liberty HomecareWilmington, NC,
  • Support 'Tenga' Mobile Wallet - Grow Sign Ups and Usage & launch and drive transactions on Atlas Mara Agency Banking
  • Evaluated advertising and promotion campaigns to align company messaging.
  • Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
  • Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
  • Conferred with advertising managers to develop and implement marketing plans.
  • Defined and executed long term brand strategy and positioning for multiple products across all channels.
  • Devised and managed creative plans for company branding and product launches.
  • Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
  • Prepared and executed comprehensive product launch plans, defining messaging and target audiences.
  • Aid in the production, design and execution of promotional materials and activities and liaise with third parties such as advertising agencies and printers where necessary.
  • Support the bank’s trade show activities by assisting with bookings, and arrangements, ensuring that the correct promotional materials are available, arranging pre-show promotions (e.g., pre-show mailers), attending trade shows in a sales capacity where necessary (representing the bank in the booth), and executing post show follow-up (e.g., sending out literature, social media updates)
  • Support Retail Customer Acquisition & Deposit growth on CASA, SME, BB, CIB, PS and NFP.
  • Support the sponsorship and CSR portfolio for the Northern Region ensuring the bank gets full value form its investments.
  • Support the Digitalisation Agenda - Increased Customer Usage of Digital Channels by measuring Non-Funded Income (NFI) & transaction volume across - Retail, SME, BB, CIB, PS, NPO
Board of Trustees Member, 01/2014 to 08/2021
Finance Bank Zambia/African Banking Corporation Pensions BoardCity, STATE,
  • Attended board meetings and reviewed meeting agendas.
  • Approved organizational strategies, budgets and business decisions.
  • Participated in various committees to meet specialized goals.
  • Maintained confidentiality in regard to internal organizational affairs and information.
  • Utilized networks and resources to inspire collective action and achieve organizational goals.
  • Stayed abreast of trends and issues affecting organizational decisions.
  • Tracked progress of company programs and highlighted potential barriers to success.
  • Brainstormed new business policies and directed program operations.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
Contact Center Executive, 09/2010 to 08/2017
Finance Bank Zambia LtdCity, STATE,
  • Evaluated trends in customer service issues to analyze complaints and identify opportunities for improvement.
  • Delivered constructive call process feedback.
  • Created customer surveys to track customer satisfaction.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.
  • Resolved customer inquiries and complaints requiring management-level escalation.
  • Organized team activities to build camaraderie and foster pleasant workplace culture.
  • Conduct mystery assessments on staff product knowledge
  • Conduct telephone marketing on all products and services
  • Conduct spot checks on Internet banking and ensure the service is up and running and Coordinate with I.T whenever there is a technical fault on the system.
  • Ensure that all internet banking mandates are KYC compliant.
  • Capture new Internet Banking customers on the system and ensure that the password is sent to the right customer
  • Ensure charges are applied on both corporate and personal customers
  • Man, the internet banking helpdesk and ensure all pending queries are resolved in time.
Union President, 07/2014 to 07/2017
Finance Bank Zambia LtdCity, STATE,
  • Managed employer and union member relations, processed grievances and resolved disagreements.
  • Directed day-to-day affairs of union to achieve overall mission within workplace.
  • Oversaw union meetings and maintained harmonious, nurturing atmosphere among members.
  • Led team of labor union officers in developing long-range goals and setting policies and procedures.
  • Onboarded new members and educated on union mission, values and strategies.
  • Coordinated work across departments to keep teams on track with company goals.
  • Cultivated and maintained positive working relationships with employees, executives and other stakeholders.
Sales Consultant, 07/2008 to 07/2010
Stanbic Bank ZambiaCity, STATE,
  • Worked with fellow sales team members to achieve group targets.
  • Increased revenue by skillfully upselling and closing customer sales and driving product benefits around client needs.
  • Demonstrated products in effort to show potential buyers benefits and advantages and encourage purchases.
  • Generated sales across complete sales cycle process from prospecting through contract negotiations and closings.
  • Boosted client satisfaction ratings by offering proactive resolution ideas while driving actionable responses to questions, concerns or challenges.
  • Answered product questions with up-to-date knowledge of sales and promotions.
  • Developed key customer relationships to increase sales.
  • Fostered relationships with customers to expand customer base and retain business.
  • Demonstrated product features to align with customer needs.
  • Presented products and services to prospective and existing customers to meet client needs.
  • Created successful strategies to develop and expand customer sales.
  • Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
  • Contacted new and existing customers to outline benefits of products.
Education and Training
: Digital Marketing, Expected in 05/2023 to Zambia Institute of Marketing - Lusaka,
Bachelor of Science: Banking Management, Expected in 09/2013 to Cyprus Institute of Marketing - Cyprus,
: Banking And Finance Diploma, Expected in 05/2008 to Zambia Institute of Banking And Financial Services - Lusaka,
: Masters in Marketing(Pursuing), Expected in to University of Lusaka - Lusaka,
  • I managed the Tenga Money Game show live on national Television
  • I managed Sales activations and road shows to increase product knowledge and usage
  • I created product campaign materials

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Resume Overview

School Attended

  • Zambia Institute of Marketing
  • Cyprus Institute of Marketing
  • Zambia Institute of Banking And Financial Services
  • University of Lusaka

Job Titles Held:

  • Marketing Manager - Northern Region
  • Marketing Officer
  • Board of Trustees Member
  • Contact Center Executive
  • Union President
  • Sales Consultant


  • Bachelor of Science

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