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marketing manager institutional thought leadership resume example with 9+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
  • resumesample@example.com
Summary

Talented Marketing Manager with a comprehensive background managing highly effective communication campaigns that align with the company's business priorities and initiatives. Excels at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market communication plans.

Highlights

Certified PMP

Market segmentation

Multi-media marketing

Direct marketing campaigns

Advertising

Digital advertising

Competitive analysis

Cross-functional team leadership

Accomplishments

Increased page views by 140% by providing research insights in a multi-channel/multi-format content marketing strategy.

Reduced annual print publication campaign by more than $20,000.

Experience
MARKETING MANAGER, INSTITUTIONAL THOUGHT LEADERSHIP, 07/2013 to 2016
Magnitude SoftwareBurlington, MA,
  • Accountable for the creation and execution of an integrated multi-channel/multi-format marketing strategy informed by market research to enhance Vanguard's institutional image and position IIG as a sophisticated institutional player
  • Leverage public relations; advertising (online and print); SEO and paid search; website, email and contextual retargeting; direct mail; proprietary and industry conferences; etc. to promote easy-to-consume research and commentary that provides helpful insights for clients, prospects, and consultants
  • Facilitates business planning discussions to ensure that marketing plans and research pipelines are aligned with business strategies and thought leadership initiatives
  • ConceptuaJessicaed and wrote project briefs to jump start the work of outside vendors and internal stakeholders.
  • Received the Apex Award of Excellence for How America Saves 2014, Vanguard Investment Perspectives 2015, and Gendernomics Infograph 2015.
PROJECT MANAGER, 05/2010 to 07/2013
FugroLos Angeles, CA,
  • Partnered with Product Managers on service enhancements and new offer development; leveraged technology to develop innovative solutions to improve operational processes Acted as subject matter expert for products and services,
  • Established product positioning, goals and measurement, and communications for supporting all internal and external service capability inquires
  • Provided leadership for integration of project deliverables into the business, focusing on change management and training to support the strategy and delivery
  • Lead change management effort for the Product Management reorganization; created multi-channel communications
  • Created and maintained a governance strategy for the department's SharePoint sire.
PROJECT LEAD, 08/2007 to 05/2010
Autodesk Inc.Oregon, OH,
  • Lead highly-complex projects ensuring tasks are timely, accurate, and complete according to the standard project management cycle, balancing client needs and project risk.
  • Provided independent, effective leadership to cross-functional colleagues executing projects of various timeframes and complexities.
  • Empowered internal team members to anticipate and avoid obstacles while meeting all milestone dates.
  • Consulted and built relationships with senior decision makers for large retirement plan sponsors to ensure client satisfaction.
  • Coached, trained, and mentored new team members.
SENIOR BENEFITS ANALYST, 10/2006 to 07/2007
TrionCity, STATE,
  • Responsible for serving as the day-to-day liaison for our client contacts and their respective healthcare providers and vendors during implementations, open enrollments, and ongoing benefits administration
  • Responsibilities include creation and execution of project plans, delivering on project deliverables, maintaining employee eligibility, performing quality assurance tasks, resolving escalated client-specific issues, and collaborating with internal team members and other departments for client deliverables and special projects
  • Assist with developing client-specific training guides for Call Center staff in support of clients' benefit plan intricacies and for increased call volume during peak seasons
  • Establish and cultivate relationships with clients, vendors, carriers and internal departments to ensure successful implementations, renewals and ongoing administration
  • Coach and train internal members of the benefit administration team on best practices and client-specific knowledge.
Education
Bachelor of Science: Marketing, Expected in June 2000 to University of North Carolina - Wilmington, NC
GPA:
Project Management Professional (PMP): , Expected in March 2010 to Project Management Institute - ,
GPA:
Skills

advertising, benefits administration, business planning, business strategies, Call Center, change management, Coach, conferences, client, clients, delivery, direct mail, email, functional, image, leadership, Lotus Notes, marketing plans, market research, marketing strategy, Microsoft Office Suite, SharePoint, peak, positioning, processes, Product Management, project management, project plans, public relations, publication, quality assurance, research, strategy, website

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Resume Overview

School Attended

  • University of North Carolina
  • Project Management Institute

Job Titles Held:

  • MARKETING MANAGER, INSTITUTIONAL THOUGHT LEADERSHIP
  • PROJECT MANAGER
  • PROJECT LEAD
  • SENIOR BENEFITS ANALYST

Degrees

  • Bachelor of Science
  • Project Management Professional (PMP)

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