Marketing Manager resume example

Began my time with Lamborghini & McLaren Newport Beach as the Inventory Manager, and moved up to Marketing Manager shortly after. I oversaw all coordination and execution of company events, digital marketing, social media for 6 accounts, content creation, fulfilling corporate requirements, tracking and managing yearly budgets, and managing multiple employees to assist with marketing operations.

• Monitored multiple databases to keep track of all company inventory.
• Completed daily checklists to maximize the efficiency of photo department operations.
• Managed over $40M in vehicle inventory.
• Receive, evaluate and stock-in all new inventory, update the company website and proactively resolve any variances.
• Sales assistance as needed.
• Liaison with service department to ensure timely and cost-efficient reconditioning turn-around.
• Photographed special events, vehicle inventory, and creative content.
• Utilized filters, edits and after-effects to enhance photos.
• Leveraged industry trends and competitive analysis to improve marketing campaign performance.
• Fostered sponsorships with related and partnering entities to enhance marketing objectives.
• Exceeded sales and profit goals by supervising marketing and planning activities.
• Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
• Manage corporate relationships in order to meet all manufacturer requirements.
• Management and content creation of social media accounts across all platforms for 7 dealerships.
• Create, manage, and budget yearly marketing plans for 4 separate dealerships.
• Plan, budget, and execute corporate required and client retention/prospecting events.
• Organize and execute new product launches for 5 separate manufacturers including events, digital advertising, and sales objectives.
• Built and established strong partnerships with teams, vendors and contractors.
• Prepared, monitored and maintained event budgets.
• Focused on project monitoring and management by developing forecasts and tracking expenses.
• Organized venues, budgets, guest lists, catering and event timelines.
• Oversee all digital marketing strategies including SEO, SMO, Google Ads, Video Campaigns, Social Media Ads, and more.
• Implemented 6 new websites meeting all corporate requirements in order to create more leads and facilitate consumer use.

Phillip's Auto originally took me in as a lot attendant, followed by a quick move to Inventory Manager, and then Operations Manager for the dealership as a whole. I was in charge of managing all day to day activities within the company, including employee schedules & tasks, inventory logistics, vehicle reconditioning with service department, vendor relationships, digital marketing, website management, sales leads and tracking, and much more. Led a team of 9, from lot attendants, to service technicians, and salespeople.

• Manage company operations with responsibility for profit and loss, scheduling, training and inventory control.
• Receive, evaluate and scan all new inventory, update the company website and proactively resolve any variances.
• Inspecting and preparing all cars for sale.
• Content creation and management of website and social media.
• Improve management communication for inventory and process by building worksheets and strategies.
• Reviewed project risks and devised proactive strategies to avoid potential roadblocks.
• Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.
• Presented performance and productivity reports to supervisors.
• Company liaison for vendor partnerships.
• Strengthen operational efficiencies by developing organizational filing systems for invoices, customer orders and contract records.
• Revamped reconditioning program, resulting in 20% increase in profit in consignment reconditioning costs.
• Deliver positive customer experiences by implementing effective quality assurance practices.
• Oversaw eight staff members by training and mentoring.
• Hire the best automotive technicians, service advisors, repair managers, drivers and detailers.
• Recruited and trained five new employees for day-to-day operations.
• Sales assistance as needed.

Managed over $25M in vehicle inventory, including website management, inventory photography, reconditioning of incoming vehicles, and sales assistance. Ensured all vehicles were ready for retail sale, as well as keeping showroom well maintained and presentable for clients. Assisted with vehicle logistics and vendor relationships.

• Monitored multiple databases to keep track of all company inventory.
• Facilitated growth and increased brand awareness by working with sales team to build and maintain social media presence.
• Worked well in fast-paced environments to help customers.
• Created concept mock-ups for web and mobile applications.
• Made customers top priority and employed active listening skills to understand needs and deliver the upmost service.
• Coordinated reconditioning of incoming inventory.
• Photographed special events, parties and portraits.
• Utilized filters, edits and after-effects to enhance photos.
• Scouted locations and curated props for photography shoots.
• Maintained various studio equipment.
• Planned and obtained original shots using innovative thinking and new techniques.
• Managed over $25M in vehicle inventory.
• Received, evaluated and scanned in new inventory, updated computer database and proactively resolved variances.