Marketing Manager Resume Example
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MARKETING MANAGER
Summary
Talented Marketing Manager well-versed in identifying market trends and customer needs to create highly-targeted marketing campaigns. Skilled professional focused on exceeding revenue goals, driving high-volume new user acquisition and growing subscription-based businesses like affinity club memberships. Versed in all aspects of marketing campaigns from concept development to execution and launch. Passionate about building productive relationships with clients, partners, vendors and team members. I offer a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation. Experienced in leveraging the power of blogs, online communities and social media platforms to increase brand awareness, boost brand loyalty and increases revenue.
Highlights
| MS Office, Excel, Word, PowerPoint, Outlook, Internet Applications, Adobe Acrobat.New customer acquisition Brand development Account management Google analytics Knowledge of market trends Copyediting Direct mail campaigns
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Experience
Marketing Manager
January 2013 to CurrentAdt Security Services, Inc － Winter Garden , FL ·Manage execution of marketing campaigns across five Travel + Leisure membership clubs ·Edit, write and responsible for all print and online communication pieces for Travel + Leisure clubs ·Manage creation, production and post-production of over 40 annual print pieces ·Drive acquisition efforts, including direct mail, email, banner and space ads ·Oversee and maintain club websites including daily updates, enhancements and redesigns ·Monitor and drive traffic to club websites and grow digital initiatives ·Manage and maintain relationships with current club partners and acquire new benefits and partners ·Conduct marketing analysis, including acquisition data reporting and project budgets ·Research innovative ways to drive awareness and influence affinity with club members ·Identify business competitors and strategize initiatives to set clubs apart and become market leaders in their space Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. Managed the complete redesign and launch of the company's website in [Number] months. Implemented and evolved high-impact strategies to target new business opportunities and new markets. Coordinated monthly and quarterly marketing and community events, such as [Example]. Established production schedules and communicated project status to stakeholders.
January 2013 to CurrentAdt Security Services, Inc － Winter Garden , FL ·Manage execution of marketing campaigns across five Travel + Leisure membership clubs ·Edit, write and responsible for all print and online communication pieces for Travel + Leisure clubs ·Manage creation, production and post-production of over 40 annual print pieces ·Drive acquisition efforts, including direct mail, email, banner and space ads ·Oversee and maintain club websites including daily updates, enhancements and redesigns ·Monitor and drive traffic to club websites and grow digital initiatives ·Manage and maintain relationships with current club partners and acquire new benefits and partners ·Conduct marketing analysis, including acquisition data reporting and project budgets ·Research innovative ways to drive awareness and influence affinity with club members ·Identify business competitors and strategize initiatives to set clubs apart and become market leaders in their space Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies. Managed the complete redesign and launch of the company's website in [Number] months. Implemented and evolved high-impact strategies to target new business opportunities and new markets. Coordinated monthly and quarterly marketing and community events, such as [Example]. Established production schedules and communicated project status to stakeholders.
E-commerce Marketing and Social Media Associate
January 2011 to January 2013Universal Music Group, Bravado － City , STATE
January 2011 to January 2013Universal Music Group, Bravado － City , STATE
- Developed and executed marketing strategies for Universal Music's e-commerce division, Bravado Created marketing and selling specials based on holiday promotions, album/singles releases, tours and more Liaised with over 150 artists and representation to ensure execution of various marketing promotions Implemented eCRM campaigns, including online banners ads and splash pages Worked across domestic and international subdivisions to ensure marketing implementation Launched Bravado's social media channels, including Facebook, Twitter, Tumblr and Pinterest Created and managed daily email calendar featuring various artist promotions, daily specials and sales Coordinated the creation of new official web stores and addition of new products Managed product marketing cycles - planning and applying various sales and marketing strategies Assisted in product development and determine life cycle plan for all products.
E-commerce Marketing Coordinator
January 2010 to January 2011Beezag USA － City , STATE
January 2010 to January 2011Beezag USA － City , STATE
- Created marketing strategies for user acquisition and user retention Conducted marketing and brand research Developed website content, landing pages, e-newsletters, promotions and member surveys Organized and coordinated promotional events, including charity events, walks and park initiatives Managed thedaily distribution of direct email marketing and e-commerce related newsletters Formalized Beezag blogger initiative, proactively conducting outreach to negotiate blog postings Assisted sales team with marketing strategies for prospective clients.
Education
Bachelor of Arts : History, May 2008New York University － City, StateHistory
Master of Arts : International Crime and Justice, December 2015John Jay College of Criminal JusticeInternational Crime and Justice
Languages
Fluent in English, Albanian and Spanish. Working knowledge of Italian
Skills
Adobe Acrobat, ads, artist, banners, benefits, budgets, clients, direct mail, e-commerce, Edit, email, Fluent in English, Internet Applications, Italian, marketing analysis, marketing strategies, marketing, market, Excel, MS Office, Outlook, PowerPoint, Word, newsletters, product development, product marketing, reporting, Research, selling, sales, Spanish, surveys, websites, website content
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Resume Overview
School Attended
- New York University
- John Jay College of Criminal Justice
Job Titles Held:
- Marketing Manager
- E-commerce Marketing and Social Media Associate
- E-commerce Marketing Coordinator
Degrees
- Bachelor of Arts : History , May 2008
Master of Arts : International Crime and Justice , December 2015
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