marketing manager resume example with 10+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Professional Summary
STRATEGIC MARKETING | PROGRAM MANAGEMENT High achieving Marketing Manager with 8 years experience in marketing strategy, creative directing, project management.
Leadership and critical thinking skills, driving and collaborating with high-performing teams to meet and exceed company objectives, organizing, identifying and resolving issues, and streamlining operations for enhanced efficiency Analytic and adaptive skills for spearheading marketing campaigns, market research, analysis, and evaluation of performance metrics, surpassing high-reaching sales and traffic goals across multimedia platforms Project Management Market Research/Analysis Website & Print Design Campaign Development Brand Management Public & Media Relations Email Marketing Product Launching Budgeting/cost control
Skills
Tableau, Iterable, HTML,Salesforce, Dreamweaver, Alphavision, Adobe, InDesign, Illustrator, Microsoft
Office, Google Analytics, Squarespace. Wordpress, Facebook Business
Advertisements, Program Development
Advertising, Project Management
Brand Management, Public relations
Business development
Creative direction
Creative Writing
Websites
Team leadership
Market Positioning
Budgeting and Allocation
Work History
05/2017 to Current
Marketing ManagerAdventist Health System – Altamonte Springs, FL,
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
Orchestrated launch for [Number] new products to expand market share and generate $[Amount] in revenue.
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Boosted customer satisfaction ratings, increased client retention, grew market share and decreased lag time by implementing process improvements.
10/2016 to 03/2017
Marketing Program ManagerFeed The Children – Oklahoma City, OK,
Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
Operations Management: Optimized productivity and cost control, through establishing brief processes, planning tools,weekly reporting and invoicing systems cross departmentally; increasing marketing revenue by 20% in one quarter
Strategic Marketing: Spearhead planning, coordination, implementation and performance evaluation of digital marketing initiatives, targeted email strategy, and media planning, exceeding high traffic and sales conversions goals each month
Project Management: Work cross functionally to establish timelines for 30 to 40 unique projects at a time. management of designers, copywriters, engineers, and web developers to meet client deadlines.
Digital Marketing: Establish request, editing, approval processes and led all creative direction on email, Google Ads and social. media campaigns for multiple clients, increasing efficiency, open rates and lead traffic significantly
Program Development: Spearhead business development with refined Marketing Program offerings to clients, increasing team efficiency and marketing revenue
Creative: Write content and design materials for client websites, collateral, listings, signage and digital ads
03/2013 to 04/2016
Regional Marketing ManagerNorthmarq Capital – Boston, MA,
Brand Management: Managed creation and production of print advertisements, direct mail, email campaigns, websites and exhibition stands, liaising designers, copywriters, media buyers and printers for four award-winning communities
Creative Directing: Directed creative strategy for national campaigns including, copy, imagery, community video and commercial production and overall print collateral aesthetics for four top selling locations Media Planning: Enhanced company awareness through coordinating customer targeted social media outreach, strategic newsletter article placement, and managing coordination and execution of high volume events with relevant media coverage
Design: Designed and edited regional marketing materials across multimedia platforms, including print advertisements, web-based content and on-site collateral used nationally Event Planning: Planned and executed high volume grand openings and product launches, with 1,000-4,000 attendees.
06/2010 to 01/2013
Public Relations CoordinatorFour Seasons Hotels Inc – Vail, CO,
Cultivated and enhanced client and public relations, through issuing press releases highlighting and
updating new product range, company events and awards
Client Retention: Increased client retention through development of media kits for clients, consisting of advertising
materials, and creative biographies, profiles, backgrounds, outlines, and speeches.
Education
Expected in 2018 to to
Marketing Management Certificate: University of Washington Foster School of Business - , WA GPA:
Expected in 2012 to to
Bachelor of Arts: Communications & Public Relations / International Studies & Organizational Communication Management Central Washington University - Ellensburg, WA GPA:
Expected in 2012 to to
Lugano, Switzerland: - , GPA:
Expected in to to
International Relations & Creative Writing: Franklin College - , GPA:
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Resume Overview
School Attended
University of Washington Foster School of Business