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Marketing Manager Resume Example

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MARKETING MANAGER
Summary

Results-oriented Marketing Manager with more than 10 years of marketing performance with expertise in both online and offline marketing campaigns and strategy. Deep understanding of complex marketing and sales techniques. Resourceful approach to using SEO to gain audiences and excellent CRM to retain customer. Strong communicator with natural leadership talent and high energy. Impactful and successful manager proficient in building teams and motivating personnel to new levels of performance.

Skills
Experience
Marketing Manager | 08/2016 to CurrentNatura Sugaring Melt & Wax Spa - San Diego, CA
  • Develop, execute, and track marketing plans that drive sales, branding awareness, and customer retain.
  • Exceed sales and profit goals by supervising all marketing and planning activities.
  • Developed, implemented and super supervision of membership system and its promotion.
  • Strengthen product branding initiatives and membership sales by developing communication campaigns, promotional materials, market intelligence information and databases for regional market to maximize outreach.
  • Align activities with corporate objectives by coordinating marketing and sales processes with the sales team.
  • Confer with advertising agency to develop and implement marketing plans.
  • Create and launch enhanced content strategies, improving product/services conversion.
  • Leverage industry trends and competitive analysis to improve marketing campaign performance.
  • Liaise with sales, employee services and customer relations personnel to drive on-time, under-budget project completion.
  • Improved skin care and hair removal segment product/services margin by 35% for San Diego Natura Spa locations.
  • Manage web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
  • Develop and implement digital marketing plans that incorporate SEO, social media platforms, Google and Yelp pages.
  • Boost advertising exposure by negotiating rates and magazine placements, email marketing and other Google AdWords.
  • Collaborate with sales, service, finance and HR departments to contribute with employee training and influence critical business growth outcomes and new ideas.
  • Research market competitors and trends in customer industries to identify potential new products and service opportunities.
  • Coordinate and manage major proposal processes from initiation to implementation.
  • Lead 27 employees on development of products and promotions, sales analysis and creative services.
Web Developer | 08/2016 to CurrentEnoteca Adriano - San Diego, CA
  • Used Wix Platform to build Enoteca Adriano and Via Adriano restaurants in San Diego-CA.
  • Design visual and graphic images to use on multiple platforms.
  • Repair issues causing site crashes, resulting in elevated uptime and increased sales.
  • Increase web traffic by improving navigation, creating dynamic media sections and adding social media plugins.
  • Create web materials such as images and redirect links for use in marketing and email campaigns.
  • Review information and elements regularly on websites and pages for accuracy and functionality.
Social Media Intern | 04/2016 to 07/2016Alternative Strategies - San Diego, CA
  • Wrote and uploaded quality posts for client's various social media pages, improving overall traffic in entertainment industry.
  • Responded to all comments and questions from Twitter, Facebook and Instagram pages promptly and tagged photos with engaging questions and remarks.
  • Promoted the social media program by implementing SEO optimization best practices.
  • Utilized Hootsuite to assess data gleaned from social media activities and campaigns.
  • Constructed editorial calendars to manage content and plan specific and timely marketing campaigns based on event launch dates.
  • Participated in brainstorming sessions to discuss ideas and develop online marketing campaigns for each client.
  • Improved short- and long-term digital marketing strategies.
  • Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
  • Monitored client accounts for questions and feedback to provide exceptional experience for customers.
  • Analyzed market data to determine and target key audience or segments according to business goals.
Marketing Manager | 11/2011 to 12/2014Grupo Companhia - Sao Paulo - Brazil, SP
  • Explored new business and branding partnerships with high-profile clients, becoming first employee in department to execute this type of strategy partnering with company's CEO.
  • Delivered television - "Companhia de Viagem" TV Show - and print publicity - "Companhia de Viagem", "Companhia de Negocios" and "HighEnd" magazines - by developing and establishing partnership promotion with high profile client.
  • Strengthened product branding initiatives by developing communication campaigns, Social Media posts, and website content for Companhia de Viagem TV show.
  • Achieved profitability goals by developing and implementing all Grupo Companhia's magazines commercial activities and advertise sales.
  • Conferred with advertising managers and designers to develop and implement marketing plans and magazines creation.
  • Represented clients to internal and external marketing efforts, advocating for individual needs and pushing strategic agendas.
  • Organized and executed lead generation meetings with CEO's of multinational companies in Brazil for Grupo Companhia marketing projects presentations.
  • Coordinated and managed marketing services sales and implementation in partnership with client's marketing departments.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Education and Training
San Diego University Of Integrative Studies - - San Diego, CA | MBABusiness Administration And Management, 12/2020
University Of California - San Diego - - La Jolla,CA | | Marketing CertificateMarketing, 08/2016
Sao Paulo Digital School - - Sao Paulo - BR | Digital Marketing CertificateMarketing, 04/2011
University Of Santa Catarina - - Florianopolis - BR | BBABusiness Management, 08/2008
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Resume Overview

Companies Worked For:

  • Natura Sugaring Melt & Wax Spa
  • Enoteca Adriano
  • Alternative Strategies
  • Grupo Companhia

School Attended

  • San Diego University Of Integrative Studies
  • University Of California - San Diego
  • Sao Paulo Digital School
  • University Of Santa Catarina

Job Titles Held:

  • Marketing Manager
  • Web Developer
  • Social Media Intern

Degrees

  • San Diego University Of Integrative Studies - San Diego, CA | MBA
    University Of California - San Diego - La Jolla , CA | Marketing Certificate
    Sao Paulo Digital School - Sao Paulo - BR | Digital Marketing Certificate
    University Of Santa Catarina - Florianopolis - BR | BBA

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