marketing manager resume example with 20+ years of experience

(555) 432-1000,
, , 100 Montgomery St. 10th Floor
Marketing & Communications Manager

I am a Marketing and Communications professional with more than 20 years of experience in marketing strategy, brand management, presentation creation, copywriting, promotional activities, industry events, and team management. Furthermore, I possess excellent analytical skills, outstanding sentence structure skills, a thorough understanding of the audience, and creative campaign design skills. This will make me a valuable member of your marketing team. My expert level of literacy and comprehension enables me to create engaging communication pieces that motivate action. I am skilled at building professional relationships, which will be helpful when organizing influential networking events with company representatives, clients, and industry professionals.

Key Competencies & Skills
  • Marketing Strategy & Brand Management
  • Analytical Thinking & Strategic Planning
  • Expert in Office 365, CRM, Design, Graphics, Social Media, Salesforce, Procore and more
  • Creative and Innovative Maker of New and Engaging Campaigns, Modernization of Materials
  • Accomplished Public Relations Representative
  • Web & Print Communication Development
  • Budget Evolution & Precise Expenditure Tracking
  • Seasoned Copywriter & Creative Content Provider
  • Event Planning/Management, Execute Promotional Activities and Trade Show Participation
  • Maintain/Innovate Company Identity and Corporate Image
Education & Professional Development
Marketing Week - Centaur Media PLC London, England - Online, Expected in 07/2022 m-MBA Certificates : Marketing Strategy & Brand Management - GPA :
  • Completed extensive continuing education in Marketing Strategy & Brand Management.
Northern Illinois University Dekalb, IL Expected in 05/1992 : Education and School Administration - GPA :
Elgin Community College Elgin, IL Expected in 05/1991 Associate of Arts : Early Childhood Education - GPA :
  • Graduated with Honors
  • Phi Theta Kappa Member
Salesforce Administrator Certification , Expected in 04/2022 Certificate of Credential : CRM / Marketing Automation & Analytics - GPA :
  • Established broad knowledge of customizing Salesforce, regularly configuring the platform, managing users, and looking for ways to get even more out of its features and capabilities.
HONORS & AWARDS , Expected in : - GPA :
  • 2021 Crain's Chicago Business Notable Executives in Marketing Honoree.
  • 2020 Special Districts Leadership in Technology Innovation Award from Government Technology, an AT&T program.
  • 2020 Corporate Video News National Company Pitch Video Award, Finalist - 2nd Place Award.
  • 2019 & 2018 Rotary District 6440 Conference Chairman. Plan, Coordinate, & Execute Out of State Conference for 2000+ Rotarians with Keynote Speakers, Educational Sessions, Engaging Activities, and the Full Conference Experience.
  • 2018 & 2014 Keynote Speaker at USCIS Naturalization Ceremonies.
  • 2017 International Ambassador to Taiwan for Rotary International District 6440 Business and Cultural Fellowship Exchange.
  • 2015 Certificate of Appreciation from Village of Schaumburg, Village of Hoffman Estates, VFW Post 2202, and American Legion Post 1983 for hosting the 2015 Memorial Day Observance ceremony.
  • 2006 Fellowship Winner - Illinois Lincoln Excellence in Public Service Series. Issued by The Illinois Excellence in Public Service Series Board of Governors
  • 2004 Illinois Environmental Educator of the Year Award - Formal Educator for outstanding and ongoing effort in bringing environmental education into state-wide pre-school education curriculums.
MEMBERSHIPS , Expected in : - GPA :
  • The International Society of Female Professionals
  • Forte' Foundation - Helping Women Re-Imagine What They Can Achieve
  • Rotary Club of Schaumburg/Hoffman Estates
  • Schaumburg Business Association
  • Hoffman Estates Chamber of Commerce
  • Illinois Library Association
  • American Library Association
Professional Experiences
Carrier Enterprise - Marketing Manager
Ocala, FL, 01/2018 - 09/2022
  • Integrated Building Industries, Inc. is the parent company of Christopher Glass & Aluminum, Inc., Christopher Glass Services, Inc., and Griffin Glass & Metal Werks, Inc. I provided comprehensive communications management over all marketing operations, brand awareness, team leadership, and product merchandising for each of these companies.
  • Coordinated and delivered proposal presentations to major stakeholders from initiation to implementation totaling over $59 Million in new contracts for the companies.
  • Conducted thorough market research to obtain a detailed understanding of consumer needs and market trends.
  • Introduced compelling sales presentations to investors, customers, and potential clients to demonstrate expert product knowledge.
  • Created and presented numerous engaging and effective corporate training courses to employees with supporting materials.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for the Chicago market to increase outreach by 69%.
  • Evaluated and reported on campaign performance to leadership.
  • Generated quarterly and annual performance metrics and analytical reports; reviewed, and presented marketing campaign successes to company teams and executives.
  • Developed and implemented digital communication plans to incorporate SEO, social platforms, and communication campaigns that increased engagement by 86%.
  • Managed creation of marketing materials, collateral, and sales support tools for products, services, and merchandise.
  • Promoted with increasing responsibilities involving communication, marketing, customer retention, website development, company profiles, product launches, event planning, and presentation collateral.
  • Developed, allocated, and monitored budget resources up to $100K annually.
  • Worked with executives to generate, oversee, and monitor multi-company marketing strategies.
  • Directed preparation of marketing collateral, including descriptions, photographs, and copy for print and digital needs.
  • Represented company at local and national trade association meetings to promote products, merchandise, and services.
  • Interviewed, hired, and evaluated talented personnel to add value to the marketing team.
  • Departmental Lay Off on September 22, 2022, due to lack of ongoing projects in the construction industry.
Bright Stars Academy, Inc. Early Childhood School - Administrator/Director of Communication/Marketing Executive
City, STATE, 04/2002 - 08/2017
  • Implemented marketing and communication strategies to strengthen client relations and increase enrollment by 67%.
  • Research business needs, goals, marketing strategies, competitors, and industry trends to guide public relations presentations and planning.
  • Developed and deployed electronic and print communiques, flyers, newsletters, policies, and procedures to clients and staff.
  • Conducted professional development presentations in 5 states to train more than 2,000 educators.
  • Analyzed technical educational material and presented in easy-to-understand formats for general audiences.
  • Wrote content for publications and information displays.
  • Produced and distributed regular and special publications.
  • Provided creative support for internal and external communication projects using print publications, web sites and media products.
  • Planned and implemented activities, projects and programs to improve community relations.
  • Prepared information packets for stakeholders.
  • Developed and strengthened relationships with internal and external partners to achieve collective goals and objectives.
  • Provided comprehensive writing and editing services for complex projects involving web and other media platforms.
  • Establishment closed mid-2017.
Friendship Corner Early Education Center - Administrator /Director of Business Development
City, STATE, 01/1990 - 03/2002
  • Administered executive supervision, exercising independent judgment to select proper course of action in policies and procedures.
  • Implemented changes needed to correct deficiencies found during government inspections.
  • Monitored development, implementation and updates of individualized care plans.
  • Recruited, hired and trained new teachers and facility staff.
  • Conducted recruitment and retention activities to develop highly skilled teaching team.
  • Evaluated staff performance and prepared accurate reports detailing findings.
  • Created and enforced child-based, hands-on curriculum and literacy programs to promote student interest and receptive learning.
  • Administered fiscal operations for accounting, budget planning, authorizing expenditures and coordinating reporting.
  • Prepared and maintained classroom environments appropriate for student learning and physical, social and emotional development.
  • Encouraged positive self-esteem and mutual respect for others while instilling joy of learning and discovery.
  • Attended in-service training and professional development courses to stay on top of policy and education changes.
  • Involved parents in student education by cultivating strong relationships.

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Resume Overview

School Attended

  • Marketing Week - Centaur Media PLC
  • Northern Illinois University
  • Elgin Community College
  • Salesforce Administrator Certification

Job Titles Held:

  • Marketing Manager
  • Administrator/Director of Communication/Marketing Executive
  • Administrator /Director of Business Development


  • m-MBA Certificates
  • Associate of Arts
  • Certificate of Credential

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