Decisive Marketing Manager with more than 12 years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions. Hardworking employee with customer service, multitasking and time management abilities. Devoted to giving every customer a positive and memorable experience.
Skills
Marketing Campaign Management
Retail Marketing
Partnership Marketing
Customer Relationship Management (CRM)
Competitive and Trend Analysis
Verbal and Written Communication
Training and Onboarding
Pricing Strategies
Marketing Strategy Development
Sales Forecasting
Budget Forecasting
Relationship Building
Trade Show Coordination
Market Trends Analysis
Detail-Oriented
Complex Problem Solving
Experience
07/2015 to 12/2022
Marketing ManagerCivco Medical Solutions – Coralville, IA,
Developed social media marketing strategies to help brand company and increase sales.
Managed creation of marketing materials, collateral and sales support tools.
Prepared and sent proposals to prospective clients.
Represented company at local and trade association meetings to promote products.
Formulated and launched marketing and promotional campaigns to maximize profits.
Prepared monthly sales reports to document sales volumes, potential sales and areas of proposed client base expansion.
Measured profitability of each product line and maintained current and accurate sales forecasts.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Developed marketing strategies based on corporate objectives and market trends.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Collected and analyzed market research data for use in forecasting.
Coordinated marketing events for showcasing product and service offerings.
Negotiated with vendors to obtain most cost-effective pricing for product distribution.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Evaluated marketing personnel and offered constructive feedback on ways to improve.
07/2008 to 06/2015
Brand ManagerBeyond Meat – Malvern, PA,
Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
Collaborated with team to forecast based on sales and product profitability.
Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
Planned, developed and led negotiation of key business partnerships.
Designed sales-driven programs and promotions to facilitate team objectives.
Strategically devised customer approaches, meeting sales objectives and capitalizing on emerging opportunities.
Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
05/2005 to 06/2008
Assistant Marketing ManagerCity Of Hampton, Va – Hampton, VA,
Organized schedules, workflows and shift coverage to meet expected business demands.
Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
Collaborated with store manager to develop strategies for achieving sales and profit goals.
Delegated work to staff, setting priorities and goals.
Recruited and trained new employees to meet job requirements.
Reviewed completed work to verify consistency, quality and conformance.
Delegated tasks to team members based upon skill level and to achieve organizational goals.
Assisted with developing and implementing marketing strategies to improve sales and profitability.
Organized team activities to build camaraderie and foster pleasant workplace culture.
Planned and led team meetings to review business results and communicate new and ongoing priorities.
Education and Training
Expected in 11/2016 to to
BBA: Business Administration Universidad Peruana De Ciencias Aplicadas - Lima - Perú, GPA:
Expected in to to
: Sommelier IDVIP - Lima - Perú, GPA:
Expected in to to
: Secretarial Studies and Office Administration San Ignacio Del Loyola Instituto - Lima, Perú, GPA:
Expected in to to
High School Diploma: Horacio Patiño Cruzatti - Lima, Perú, GPA:
Languages
Spanish:
Native/ Bilingual
Negotiated:
English:
Professional
Negotiated:
Accomplishments
Consecutive leadership for more than 12 years in the brands under her responsibility, growing year after year the volume of sales as well as the profitability of the company. Exceeded sales goals by average of 10 % in the last 5 years.
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