Creative Marketer with excellent strategic planning and communications skills. Skilled in developing campaigns to drive sales, increase exposure and acquire new customers Well-versed in SEO content creation, social media audience engagement and brand management. .
Skills
Digital Marketing Tools
Google Ads,
Google Analytics,
Google Business
Twitter Ads
Twitter Analytics
Facebook Ads
Facebook Analytics
LinkedIn Ads
LinkedIn Analytics
Word Press
Constant Contact
Creative Marketing Tools
WiX ā Website Design
Adobe Illustrator
Photoshop
InDesign
Premiere Pro
Marketing Management Tools
Hub Spot
Red Tail CRM
Relationship CRM
Prophet CRM
Dynamics CRM
Overpass CRM
Hunter
Constant Contact
Qualtrics
Survey Monkey
Great Plains
Other Tools and Skills
Power Point
Excel
Outlook
Mac OS operating system
75 WPM
Photoshop, Advertising, Content, Clients, Edit, Great Plains, Logistics, Marketing plan, Meetings, Word, Pick, Proposals, Seminars, Tax
Premiere, Book, Copywriting, Client, Email, Hub, Mac OS, Marketing, Excel, Networking, Presentations, Public speaker, Scripts, Travel arrangements
Advertisements, Conferences, CRM, Direct Mail, Focus, InDesign, Marketing strategies, Marketing Management, Power Point, Operating system, Promotion, Sales, Tables, Website
Public and Media Relations
Campaign management
Budgeting
Strategic Planning
Education
California State University FullertonFullerton, CAExpected in 05/2020 ā āBachelor of Arts:Communications Advertising, Minor in Marketing - GPA:
Links
JessicaClaire.com
Work History
Anyscale - Marketing Manager San Francisco, CA, 08/2018 - Current
Sales Tax Resource Group., Fountain Valley, Managing Creative and Digital Marketing ā¢Increased website traffic by 25% ā¢Decreased bounce rate from 89% to 56% ā¢Copywriting: Creation of all content to promote on Social Media platforms and Advertising platforms (Google Business, LinkedIn, Facebook, Twitter, etc.).
Tracked Marketing effectiveness through Google Analytics, Twitter Analytics and LinkedIn Analytics.
Created PPC ads through Google AdWords ā¢Management of Companyās website.
Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.Updating and changing information as needed through WordPress.
Creation and Management of all marketing on social media platforms.
Creation and Management of Marketing email blasts to clients and prospects through Constant Contact.
Creation and Management of all Drip Campaign content.
Worked with CEO to develop content ideas for the Companyās blog Managing Incoming Leads ā¢Qualified incoming leads.
Tracked all contact with clients and leads through CRM.
Draft proposals to clients and leads.
Managing Live Presentations ā¢Researched and organized all seminars, webinars and client events.
Scheduled appointments and presentations with CPA firms and other Organizations.
Researched and reserved all meeting space for presentations.
Proactive promotion of seminars and webinars through digital and traditional marketing.
Proactive Marketing ā¢Researched targeted Industries ā¢Built contact lists from targeted industries Direct Mail ā¢Creation of language and artwork for Marketing collateral.
Management of direct mail campaign.
Created and edited contact lists for direct mail campaigns.
Networking ā¢Actively researched networking events and scheduled CEO to attend ā¢Attended networking events ā¢Tracked all networking leads through CRM Marketing Administration ā¢Training and coaching of Appointment setter ā¢Creation of scripts for cold calls, voice messages and emails, which were provided to the Appt setter.
Management of monthly accountability reports illustrating several contacts made, appointments set, and appointments kept by Appt setter.
Tracked the hours worked by the Appointment setter ā¢Revised STRG marketing plan as needed.
Entry of new leads and updating lead info into CRM ā¢Weekly meeting with CEO to update the status of all projects and discuss new Marketing opportunities.
Reviewed all drafts and edit, as necessary.
Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
Developed innovative and targeted collateral to support overall branding objectives.
Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Monitored and evaluated website analytics with [Software] to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
Grew new business connections by strategically networking with industry experts.
Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
Transformed corporate website and social media platforms to better engage customers and promote sales.
Implemented marketing strategies which resulted in [Number]% growth of customer base.
Contributed to [Type] campaign that resulted in [Number]% increase in customer engagement.
Participated in creative meetings to assist in developing ideas and defining project deadlines.
Developed and managed projects from concept to completion, including storyboards, post-production editing and final delivery formats.
Reviewed and edited film by selecting best combination of performance, sequencing and timing to tell story.
Performed post-production work, including assembling raw material, editing sound and sequences and providing final product within time and budget constraints.
Played key role in facilitating projects and contributing to every stage of film and video production.
Evaluated and selected scenes for pacing, entertainment value and continuity , trim shots and edit content.
Evaluated and contributed to creative team ideas and translated into actionable project plans.
Created storyboards, 3D models, animation and visual effects to meet design goals.
Proofread copy written by colleagues to correct spelling, punctuation and grammar.
Managing Events and Presentations ā¢Public speaker at seminars ā¢Seminar management and event coordination.
Creation of advertisements for seminars ā¢Proactive promotion of seminar through digital and traditional marketing.
Research and reserve all meeting space for seminars and client events.
Management of Creative and Digital Marketing ā¢Creation and Management of all marketing campaigns on all social medial platforms.
Creation and Management of all Marketing email blasts.
Creation and Management of all Drip Campaign content.
Tracking the effectiveness of marketing strategies through Google Analytics, Twitter Analytics and LinkedIn Analytics.
Management of Companyās website.
Updating and changing information as needed through WordPress.
Manage all creative projects ā¢Responsible for book projects, promotions, and Social Media Marketing Administration ā¢Management of monthly accountability reports illustrating several contacts made, appointments set, and appointments kept.
Management of company's Newsletter.
Weekly review of companyās marketing focus with President and team.
Entry of new leads and updating of information of clients and leads into CRM, such as contact info and new business opportunities.
Tracking of client referrals.
Reviewed all communication created by the CEO and made edited as necessary.
Planned and executed events and marketing programs, producing [Number] times goal of qualified leads.
Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules.
Wrote engaging and successful marketing, advertising and website copy.
J. Morita USA - Sales and Marketing Coordinator City, STATE, 03/2015 - 12/2017
Sales and Marketing Responsibilities ā¢Reported directly to VP of merchandise sales and Marketing Manager.
Coordinate and reserve all equipment needed for meetings.
Research and reserve all meeting space for luncheons and conferences.
Worked closely with Marketing Manager on all marketing campaigns on all social medial platforms.
Responsible for managing reports for quarterly promotional goods & leads
ā¢Trade show management and coordination
ā¢Work with logistics team to coordinate pick and delivery of tradeshow booth, marketing collateral and equipment ā¢Order all tables, chairs and other items needed for tradeshows
ā¢Responsible for all national and international promotional redemptions.
Assist with the promotion of all quarterly marketing campaigns.
Administration and other Tasks ā¢Creation and management of extended warranty and Training program certificates.
Support Sales team with designating all national and international leads to appropriate Sales Representative.
Support Executives and Sales team with additional tasks as needed ā¢Responsible for all travel arrangements for all Executives and Sales team ā¢In charge of all Travel coordination for all Executives and Sales Team members.
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
