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Marketing Manager Resume Example

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MARKETING MANAGER
Professional Summary

Marketing professional specializing in real estate, effective at collaborating with clients to develop and execute strategies that support their business goals. Offers an extensive background in all aspects of marketing including project coordination and management, print and direct mail marketing, digital marketing, graphic design, website development and search engine marketing, easily moving from vision and strategy to hands-on implementation.

Work History
Company Name - Marketing ManagerCity, State04/2019 - Current
  • Work with clients to gather and define requirements for overall marketing strategy and ecommerce micro-websites. Establish scopes, projected campaign profitability, and manage project milestones.
  • Increase brand awareness by developing technical and non-technical marketing collateral and presentations, articles, and newsletters.
  • Implement and manage new SEO and SEM strategies, and Google analytics to increase leads and conversion rates.
  • Manage the development and implementation of proprietary automation software, designed to streamline the customer experience while increasing company efficiency. Direct project at all stages, including conceptual planning, schedule management and final implementation. Oversee platform testing, troubleshooting and user sampling prior to live deployment.
  • Coordinate, create and schedule content, designs and periodic updates to company website.
  • Develop print materials such as brochures, banners and signs.
  • Redesigned existing website to improve navigation, enhance visuals and strengthen search engine rankings.
Company Name - Marketing ManagerCity, State02/2017 - 03/2019
  • Established "The Sheehan Agency"  brand identity from company inception, which included developing and selecting colors, font styles, brand guidelines, value propositions, listing presentations, recruitment packages, showings books, and all other standard real estate marketing templates (brochures, postcards, flyers, signs, etc.)
  • Worked directly with agents to develop and execute unique marketing strategies custom tailored to their target area and demographic, ultimately supporting their overall business strategy and goals.
  • Developed marketing strategy to launch company, and consistently build brand equity within the community.
  • Designed and coded functional and aesthetically pleasing company website with the purpose of showcasing current inventory and agent profiles.
  • Worked directly with newly recruited agents to transition them to the company platform, including setting up email addresses, contact databases,  transferring listings, and announcing their move on all social platforms.
  • Designed all company and agent print and digital marketing.
  • Managed company and individual agent's individual social media accounts.
  • Designed performance based social media posts(new to market, under contract, sold etc.), also responsible for posting on company and agent social media platforms.
  • Ran Facebook advertising targeted to specific areas and demographics.
  • Designed marketing pieces used in prospecting and agent recruitment.
  • Created and maintained all marketing materials utilized in listing presentations, open houses, events, and client meetings. 
  • Prepared custom market analysis, showings, and appraisal reports for agents to present to their clients.
  • Managed in-house print production of marketing collateral. 
  • Established and monitored annual marketing budget.
Company Name - Marketing and Advertising CoordinatorCity, State12/2015 - 01/2017
  • Worked closely with agents to develop marketing and advertising campaigns based on their specific business objectives, target market, and budget.
  • Coordinated with the in-house design team to develop agent specific and brand marketing content.
  • Managed the day-to-day marketing calendar and production schedule, establishing timelines for content development and monitoring each project closely to ensure the deadlines for delivery were met.
  • Disseminated incoming projects properly amongst team members to maintain an optimal workflow within the department with no bottlenecks.
  • Re-structured and streamlined the project management system to improve efficiency within the marketing department.
  • Provided training and customer service for agent facing automated marketing software (Xpressdocs). Reviewed all incoming orders for brand compliance and fair housing violations.
  • Coordinated and managed agent and brand advertising campaigns. Monitored annual spend to ensure funds were delegated appropriately between listing and corporate advertising.
  • Assessed potential advertising opportunities for agent level and corporate brand marketing.
  • Negotiated and signed annual advertising contracts.
  • Cultivated and maintained relationships with publication account managers.
  • Delivered monthly presentations at agent onboarding trainings, introducing them to the marketing department, internal marketing systems/software, and department processes.
  • Presented at all office sales meetings on behalf of the marketing department, communicating updates on marketing initiatives and advertising opportunities.
  • Designed company brand advertisements and agent specific marketing collateral.
  • Identified value propositions and key messages for marketing campaigns and initiatives.
  • Preserved brand integrity/compliance by monitoring the consistency and quality of marketing content.
  • Assisted in the coordination of corporate events such as our annual Wellington Equestrian Festival sponsorship, office events, and new office launch parties. Determined overall event costs and prepared budgets, coordinated with the design team to deliver necessary print and digital marketing content and negotiated with multiple vendors.
Company Name - Lead Graphic Designer / Web DeveloperCity, State09/2012 - 11/2015
  • Developed custom tailored ordering websites coded in HTML for individual client's fundraising campaigns.
  • Designed artwork renderings to scale based on client's installation space and parameters.
  • Converted complex logo designs to vector format.
  • Processed client orders and managed overall production schedule from submission to shipping.
Company Name - Graphic Designer / Web DesignerCity, State01/2011 - 08/2012
  • Designed graphics for print media such as custom book covers and content, posters, and flyers.
  • Refreshed and maintained company website though WordPress platform.
  • Maintained Google Adwords and pay per click accounts for company website.
  • Researched and executed new and effective ways to utilize both programs.
  • Managed in-house print production and shipping of all company curricula.
  • Designed a 200+ page company catalog containing all available products and services.
  • Assisted in the design, development, and marketing of company mobile device application.
Skills
  • Project Management
  • Strategic planning
  • Branding
  • Excellent written and verbal communication skills
  • Print and Direct Mail Marketing
  • Digital Marketing
  • Graphic design
  • Web design
  • Search Engine Marketing (SEO / PPC)
  • Proficient in Adobe Suite
  • Proficient in Microsoft Office Suite
Education
Palm Beach State College
City, State
Associate of Arts: Business
Florida Atlantic University
Bachelor of Arts: Business Management
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Resume Overview

School Attended

  • Palm Beach State College
  • Florida Atlantic University

Job Titles Held:

  • Marketing Manager
  • Marketing and Advertising Coordinator
  • Lead Graphic Designer / Web Developer
  • Graphic Designer / Web Designer

Degrees

  • Associate of Arts : Business
    Bachelor of Arts : Business Management

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