Resourceful Marketing Manager with 10 years of B2B marketing experience delivering profitable solutions to drive sales, attract and retain customers, and build reputable corporate brand.
Skills
Marketing Automation: Salesfusion, Marketo
Hootsuite
Email Marketing
CRM Management: Salesforce.com, Microsoft Dynamics, Bullhorn
Google Analytics
Adobe Creative Suite
Web Platforms: WordPress, Drupal
Campaign management
Market analysis
Adobe Creative Cloud
Digital marketing
Strategic planning
Branding
Work History
04/2017 to CurrentMarketing ManagerThe Adecco Group | Jacksonville, FL
Drive client and candidate acquisition nationally for the legal staffing and consulting/solutions divisions of the Adecco Group via digital marketing, lead generation strategies and thought leadership initiatives
Empower local and regional sales efforts by collaborating with the field to create and effectively distribute sales enablement tools and trainings
Implement and manage two unique instances of Salesfusion Marketing Automation - from discovery workshops with brand leaders, personas development, lead routing logic and the creation of nurture streams
Manage organic and paid social strategy across channels with a variety of goals and objectives, from awareness to engagement and conversions
Promote our internal SMEs and industry-leading capabilities through the creation and promotion of thought leadership content, ranging from infographics and blog posts, to white papers and webinars
Piloted a Vertical Marketing initiative across four target industries, which included market intelligence, target accounts, key messaging word clouds and top events
Utilize Google Analytics and custom dashboards to track and analyze monthly metrics, reporting key takeaways and suggested action items to leadership and key stakeholders
Contributed to 2019 revenue through strategic marketing activities and sponsorships:
Generated 542 webinar leads, which have amounted to over $200k in Closed Won opportunities to-date, with another $400k in Project Scoping
Supported 5 national event sponsorships, which have generated $1.1M in Closed Won opportunities to-date
01/2013 to 04/2017Marketing ManagerCarlisle Interconnect Technologies | St. Augustine, FL
Collaborated with cross-functional teams and managed third party vendors to effectively promote a $780M global business that spaned six distinct vertical markets and seven product categories
Responsible for balancing a $2M annual budget and determining ROI of marketing initiatives, such as trade shows and marketing automation
Spearheaded the adoption and integration of marketing automation software into our CRM system in an effort to aid the sales force by keeping prospective customers warm until they are ready to engage with a sales manager
Developed and deployed go-to-market plans for a product launch targeting a new customer base for CarlisleIT, including the use of a new micro-site and email marketing program, which resulted in two new customers
Tracked marketing metrics against monthly goals for the CarlisleIT website in order to determine trends and optimize the site's performance
Managed integration process of new acquisitions in order to incorporate them into the CarlisleIT brand
This included creating, communicating and executing the transition strategy, ensuring employees and customers were informed
Implemented multiple interactive platforms including a selective digital catalog, custom product configurators, a mobile app, social medial channels, online inventory check and interactive market presentations to better serve the sales team and educate our customers
Completed a summer-long executive training program through the IU Kelley School of Business with a dual purpose of promoting leadership skills throughout the organization and investigating how CarlisleIT could implement a 'single point of contact' across multiple siloed facilities
05/2011 to 01/2013Marketing SpecialistThermax, Belden Inc | Indianapolis, IN
Led Thermax's initiative to enter three new vertical markets by creating go-to-market plans, which resulted in $1.1M in weighted sales funnel opportunities
Responsible for the creation and implementation of targeted lead generation campaigns, which resulted in more than 2,000 leads generated and a sales funnel opportunity value of $330k
Developed and implemented a lead qualification process, including the creation and training of a lead qualification team and integration with Salesforce.com
Responsible for global rebranding of the company, which included the design and production of a new website and marketing collateral, and the publication of white papers to position Thermax as a thought-leader in the industry
06/2010 to 05/2011Business Development AnalystBelden Inc | Indianapolis, IN
Managed Belden America's Mergers & Acquisitions due diligence process, which included supervising cross-functional leadership teams and resulted in four completed acquisitions with a transactional value of $179.2M
Co-developed the global strategy plan used to analyze potential acquisition targets and determine whether or not enough synergies were present to move forward
Education
05/2010Bachelor of Science | MarketingButler University, Indianapolis, iN
Bachelor of Arts | SpanishButler University, Indianapolis, iN
