Seasoned marketing professional with 6+ years of experience in the world's leading retail, FMCG, and Internet companies. Strategic
marketer with strong analytical skills to leverage data for decision making. Excellent team leader with good communication and
interpersonal skills to handle cross-functional projects. Strong interests in the fashion and beauty industries.
Marketing Manager November 2010 to June 2013Armada Hoffler Properties, Inc － Roswell
Managed USD$20 million gross sales of Biotherm Taiwan business, including complete product lines of women's skincare, Homme, and.
Headed Biotherm Taiwan operational marketing team of eight to develop and execute integrated marketing strategy, which.
required cross-functional leadership on advertising creative, PR, traditional and digital media, trade marketing, CRM, merchandising,.
retail, education, and legal.
Launched digital marketing focused "Aquasource reno" campaign with the best ROI in sales and recruitment in the beauty market through strategic use of YouTube trueview Ad and local celebrity social media co-op.
Turned around the slow moving hydration franchise into market star products with +30% revenue growth Successfully held market share leadership of above 50% in men's skincare segment by focusing efforts on digital WOM campaigns and social media.
Ranked #1 in number of FB fans with highest engagement among all beauty brands Launched "Beauty from the deep" new brand platform to upgrade brand positioning, merchandising concept, and communication tools - driving +40% recruitment at POS, improving brand image on TOM by +8 pt.
according to TNS survey Managed brand budget and financial performance to ensure profitability targets and brand bottom line In charge of sales forecast, forecast accuracy, stock coverage, sales achievement, and logistics management.
Associate Manager November 2009 to November 2010Jockey International, Inc. － Mebane
Served as Chief of Staff for Asia Media Product & Solutions VP.
Optimized Yahoo! Asia Pacific (APAC)'s 61 products performance.
through strategic product portfolio management.
Enabled dominant positions of strong regional products in Taiwan, Hong Kong and.
Wretch, Knowledge Plus, Kids, and eCommerce) through closely collaborating with the product marketing team on.
developing product vision, strategy, and clearly defining product positioning.
Developed holistic product strategy for APAC and emerging markets in eCommerce, media, and social properties Designed product portfolio management framework to optimize resources utilization and achieved average page view +10% growth and revenue +56% growth on total APAC product portfolio Initiated Yahoo Shopping Mall, Store Marketplace, and Auction backend migration project with cross-functional collaborations on sales, product, marketing, user experience design, engineering, QA team to streamline process and optimize efficiency.
Assistant Product Manager April 2007 to September 2008Spencer Gifts, Llc － Greensboro
Managed USD$27 million gross sales of Quaker Chinese Tonic Drinks, including Essence of Herbs series and Quaker Ling Zhi and Quaker.
Ginseng series in 2007 with significant growth.
Independently managed Mentos brand, the world's leading candy brand in 2008.
the brand from its financial crisis (due to Euro inflation) by initiating and collaborating source switching project.
Grew total Tonic Drink sales by +32% by well managing advertising communications and marketing plan executions Achieved Mentos +25% sell-in and +20% sell-through through strategic planning and successful campaign executions Cooperated with 100+ sales team on nationwide distribution schemes including margins, mechanics and promotions Identified new market opportunities and collected market information for new product development projects.
Marketing Executive August 2005 to March 2007Andor Technology Ltd. － Wiesbaden
Managed USD$3.3 million gross sales of Garnier Hair Coloring products, including Nutrisse and 100%COLOR, one of the top three hair.
color brands in the mass market, under the supervision of marketing manager.
Grew Nutrisse market share (unit & value) to record.
high by successfully re-launching Nutrisse Cream with deliberate communication and below the line tactical promotion.
Responsible for product management and marketing plan execution of two hair color brands Analyzed market research data to further understand consumers and implement solutions for issues encountered Managed and monitored external agencies to ensure quality work and on-time delivery.
Bachelor of Agriculture Economics : Life Science, February 2010National Taiwan UniversityGPA: Dean's List in Agriculture Economics Department in 2002Global MBA (TOEIC Score: 940)
Project Manager for Global Consulting Practicum Program (NTU GMBA partnered with Wharton Business School EMBA)
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