Marketing & Promotions Management Entrepreneur Strategic Marketing Business Development Operations Highly successful entrepreneur and Marketing Executive with over 18+ years of experience in marketing, promotions and events management. Proven record of accomplishments delivering profitable creative solutions in all facets of marketing. Strong interpersonal skills, highly adept at facilitating discussions and negotiations with key stakeholders. Selected Highlights 20 years experience delivering profitable and innovative out-of-the box marketing solutions Development and implementation of high-impact integrated marketing plans that increased sales by 4 million dollars over 4 years. Development of market-specific merchandising and promotional strategies to expand market share by 10% within a year. Development and delivery of an overall go-to-market plan for food and beverage products, including positioning, PR, launches, collateral and events Proven ability to manage multiple projects and cross-functional teams to meet deadline and budgets Proven experience in reducing marketing costs while raising ROI and managing budgets successfully Comprehensive digital marketing capability, current with social media, SEO, and online trends using Tweet Deck, Hootsuite, Youtube, Redit, Facebook, Instagram, Twitter, Constant Contact and viral virtual vehicles Successful event planning and execution (e.g. trade shows, live music events, weddings, business luncheons and parties) High-impact presentation and negotiation skills Have created multiple site 5000+ Facebook fan pages, collected 4000 text message data lists several 10,000 emails list and several 2000 plus Twitter and Instagram followers. Core Competencies Graphic Design Project/Program Management Interpersonal Skills Complex Problem Resolver Budget Planning/Administration Operations Performance Development Multi-Task/Prioritize Effectively Marketing Multimedia Creation/Development Social Media Management Event Planning/Management SEO Techniques Team Building Leadership
Marketing Manager11/2008 to 01/2014BR1 Hospitality GroupMurfreesboro, TN
Oversee a cross-functional team of 8 staff handing promotions and management.
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
Recovered sales in 3 locations purchased by BR 1 using gorilla marketing, loyalty marketing, and low-cost high-impact marketing plans and promotions that created immediate sales.
Planned, developed and implemented strategic marketing plans, resulting in consistent annual sales increases of 15%.
Successfully develop, implement, and execute scheduling, marketing campaigns, promotions, and event marketing.
Spearhead public relations activities, successfully maintaining relations with media, local/national TV, and digital media.
Steer operational management including product distribution, market research and analysis, human resources, strategic business and marketing planning, program management, and communications.
Successfully incorporated direct mail, inserts, in-store displays, and purchasing incentives into marketing initiatives.
Provide creative and thought-provoking recommendations for problem mitigation.
Manage all social media, digital marketing, social media marketing, and web initiatives.
Marketing and Promotions Manager04/2003 to 10/2008Infernobar EntertainmentNashville, TN
Determined profitability and viability of product enhancements and new products.
Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, sales collateral, PR, promotions and events.
Created and executed digital marketing strategies to drive brand awareness.
Increased revenue by 300% over a four-year period Deployed web, social media, email, collateral, merchandise, and other communications effectively.
Created and managed public relations activities created crisis management plans, press releases and interviews with media outlets.
Hired, trained, and educated staff on proper event and promotion and implementation.
Marketing Specialist09/1998 to 03/2003RF EnterprisesNashville, TN
Provided financial expertise to management by creating and implementing a business plan that turned around an ailing business from near bankruptcy to profitable operations, positively impacting the livelihood numerous personnel.
Developed and maintained monthly financial statements, annual budgets and forecasts, steering the company into profitability and expansion to 7 areas of the state.
Set up the organizational structure, created operating guidelines and arbitrated internal conflicts, resulting in an atmosphere of congeniality and accountability among the staff.
Entertainment and Area Marketing Director03/1995 to 01/1997Graham Brothers EntertainmentNashville, TN
Managed the booking and promotions for 2 locations in Nashville.
Developed strategic marketing plans, multimedia content, and special events coordination.
Graduate: Hospitality Marketing1 2001The University of NevadaLas Vegas, NVHospitality Marketing
Bachelor of Arts: Public Relations (Marketing and Speech Communications)1 1995Middle Tennessee State UniversityMurfreesboro Miami, TN FLGPA: Graduated cum laudePublic Relations (Marketing and Speech Communications) Graduated cum laude
Associates Degree: Special Events ManagementSpecial Events Management
advertising, brand management, branding, budgets, business plan, content, crisis management, direct mail, email, special events, financial, financial statements, functional, human resources, marketing strategies, marketing planning, marketing plans, market research, marketing, media relations, multimedia, organizational, personnel, positioning, press releases, PR, program management, promotion, public relations, purchasing, sales, scheduling, strategic, strategic marketing, TV