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Marketing Manager Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

Impact driven, experienced leader with expertise in building and owning the marketing calendar including 360 product launches and omni-channel marketing campaigns across email, SMS, eComm, affiliate, loyalty, influencer and ambassador programs, PR, organic and paid social.

A well-balanced individual performer and people manager fueled by storytelling and effective reporting who is driven to develop meaningful customer experiences for brands. Adaptable teammate who mentors team with poise and a contagious solutions-oriented mindset.

Skills
  • Verbal & Written Communication
  • People & Agency Management
  • Giving & Receiving Feedback
  • Negotiation & Contracts
  • Copyediting & Proofing
  • Project Management
  • Solutions-oriented
  • Public Speaking
  • Yoga Instructor
  • Dog Rescuer
Experience
Marketing Manager, 03/2020 to Current
Athletes Unlimited New York, NY,
  • Own and execute overall Marketing calendar including email, SMS, copywriting, influencers, Advocates, PR, organic, and paid social; increased team's output by 3x within first 90 days resulting in 350%+ revenue growth in first 7 months
  • Implemented and oversee strategy for all PR relationships, interviews, and external comms; send press releases to rolodex of warm and cold contacts; create the brand narrative for each campaign and publisher
  • Collaborate daily with Dir. of eComm & Growth Marketing Manager to run and monitor each paid channel to meet target KPIs; co-own paid ad agency management & lead creative testing per audience
  • Built and lead influencer & Dress Clean Advocate programs from the ground-up totaling over 1000+ partners with 40M reach in 10 months; own all email comms, relationship management, and asset/copy approvals per partner
  • Implement and adapt processes to improve team efficiency and culture; train and mentor 3 direct reports and 2 dotted-line reports with a "work smarter, not harder" mentality
Brand Partnerships Manager, 01/2021 to Current
Shutterfly, Inc. Eden Prairie, ,
  • Pitch and represent company to strategic like-minded brand partners, manage negotiations, SOWs, contracts, execution, and post-mortem analytics; seamlessly generated over 2x the Q1 revenue goal
  • Design and launch two new community programs: ambassadors and affiliate, leading the research, UI/UX, copy, creative, and onboarding
Marketing Manager, Charity, 05/2018 to 04/2020
DIFF Eyewear City, STATE,
  • Oversaw all ambassador related campaigns, copy, creative, and strategy across brand channels after growing program significantly in the year prior while still responsible for all social impact programs as well
  • Activated a global community of brand ambassadors resulting in 150% increase in revenue in 10 months, 300% growth in members, and 52% increase in team engagement
  • Launched campus ambassador program; engaged 156 sororities with a reach of 250,000+ and coordinated frequent on-campus activations with them nationwide
  • Cultivated local and global charity partnerships, managed large budgets & restructured partnerships to be more sustainable and impactful to save over $400K annually
  • Executed launches and sell-through for all charity collections; including all copywriting, e-comm, PR & influencer strategy, email cadence, & organic and paid social; reported on KPIs to executive board weekly
Founder & Director, 03/2016 to 03/2018
The Pouch Project City, STATE,
  • Founded a non-profit project in Arua, Uganda, East Africa which provides job trainings & education to at-risk artisans to empower themselves & uplift local economy; led workshops on female reproductive health, sexual health, nutrition, and financial literacy
  • Executed multiple productions from concept to completion to raise $150,000+ for school development projects in partnership with Nordstrom, DIFF Eyewear, Dillards, and various New York Schools

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Resume Overview

School Attended
    Job Titles Held:
    • Marketing Manager
    • Brand Partnerships Manager
    • Marketing Manager, Charity
    • Founder & Director
    Degrees