End to end responsibility for customer communication campaigns supporting Cigna Pharmacy Go to Market strategies for Specialty Pharmacy, Formulary Management, Pharmacy Networks.
Manage direct marketing programs targeting customers with choice in specialty pharmacy provider, and providing targeted, therapy-specific messaging by mail and outbound call channels.
In 2015, championed a small dollar IT investment to create customer communication processes that delivered a tailored message to 70k customers in 4Q15, announcing Cigna's formulary changes for 2016, set to realize multi-million dollars in positive margin impact.
In 2014, designed and launched communication campaigns for mandatory specialty pharmacy programs which generated $3.1MM in incremental margin during 2014.
Managed company's largest account, United Airlines, with sales exceeding $6 million annually
Responsible for production of products that support the onboard customer experience, such as menus, wine lists and in-flight information collateral
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