MARKETING MANAGER Resume Example

• Held various positions of increasing responsibility and knowledge expansion. 
• Mail and Generic Promotions, Retiree Solutions Executed Medicare Part D direct marketing campaigns on behalf of the Medco Prescription Drug Plan (PDP) and health plan clients.
• Primary goal centered on using B2C multi-channel strategies to drive member usage of mail-order pharmacy services and generic medications.
• Responsible for 2 manager-level direct reports and one consultant.
• Major Accomplishments: Re-launched campaign targeting new Medco PDP enrollees and increased response rate by 51% over prior year.
• Efforts across directly-managed campaigns drove $2.5 MM in gross margin Developed and introduced a new and auditable marketing campaign enrollment process for use by account teams, to ensure accurate collection of branding and Medicare Part D CMS marketing guidelines.

• Promoted to collaborate on firm's major initiative to introduce new credit card product to high net worth clients.
• Main responsibilities involved creating business requirements for integration of client service using multi-channel delivery, and developing branch / home office training programs that were aligned with the firm's client service strategy.
• Notable Recognition:.
• September 2004 - Nominated to and served on Event Committee for firm's new women's network, All Bar None.
• Primary focus involved evaluating firm-wide offline service processes and developing online solutions to improve operational efficiency and client experience.Responsibilities included authoring business requirements for IT counterparts, steering development of online systems and managing rollout of all field marketing communications associated with system releases.Major Accomplishments: Selected to play key role in re-write of firm-wide disbursement system, impacting operational functions in over 400 branches.Charged with documenting current branch and operational processes to present a comprehensive vision for the improvement and streamlining of cash management procedures.Assisted in the rollout of significant cost-saving initiative, which presented clients with cancelled check images online vs.receiving paper statements.Realized annual savings totaling $1MM.2001 efforts increased online account services usage, consistently securing position as a Top 10 feature of firm's client web site. Responsible for service performance evaluation for firm's premier asset management product, ranging from account set-up to fulfillment.As part of a team, targeted areas for service improvement within call center, internal operations and branches and interacted with IT, operations and branch network as needed to resolve escalated client service issues.Various project management assignments included development and rollout of client loyalty program, creation of standardized B2C marketing communications and implementation of intranet site for product information.Major Accomplishments: Formalized this key position, which resulted in promotion to Business Analyst based on exceptional knowledge of product and proven ability to identify and resolve gaps in client service.Established tracking of service trends and monthly reporting package presented at the senior management level.Aligned key vendor resources during firm's acquisition of regional investment company, JC Bradford, to ensure a seamless transition of 7,000 clients.

Managed company's largest account, United Airlines, with sales exceeding $6 million annually

Responsible for production of products that support the onboard customer experience, such as menus, wine lists and in-flight information collateral

Major Accomplishments:

• Successfully implemented global brand redesign within client's suite of onboard paper products
• Launched high-profile marketing projects including the annual Taste of Chicago promotion, Celebration of 50th Anniversary of Service to Hawaii and annual banquet at The James Beard Foundation
• Recognized as integral factor in client's willingness to establish 5 year contract based on proven skills in managing details and client issues
• Established quality standards that maintained an error-free rate of 99.7% annually