Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
H: (555) 432-1000
C:
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Date of Birth:
India:
:
single:
Career Focus
Motivated Healthcare Marketing Manager with 7 years of experience in PBM, Medicare Part D and Specialty Pharmacy, with core strengths in building campaigns for customer and healthcare provider communications. Reputation as effective cross-functional leader who can leverage comprehensive background and nurture partner relationships to deliver communication campaigns that support enterprise objectives and ensuring positive ROI.
Core Competencies
Marketing campaign management
New customer acquisition
Campaign data compilation
Cross-functional team leadership
Go-to-market strategy support and tactical planning
Complex problem solving
Career Growth Events
MARKETING MANAGER, 02/XXX4 - Current Auto Plus Pep Boys – Harrisburg, NC,
End to end responsibility for customer communication campaigns supporting Cigna Pharmacy Go to Market strategies for Specialty Pharmacy, Formulary Management, Pharmacy Networks.
Manage direct marketing programs targeting customers with choice in specialty pharmacy provider, and providing targeted, therapy-specific messaging by mail and outbound call channels.
In XXX5, championed a small dollar IT investment to create customer communication processes that delivered a tailored message to 70k customers in 4Q15, announcing Cigna's formulary changes for XXX6, set to realize multi-million dollars in positive margin impact.
In XXX4, designed and launched communication campaigns for mandatory specialty pharmacy programs which generated $3.1MM in incremental margin during XXX4.
Notable Recognition:
Nominated for Cerebyte Connect for Growth Leadership Development, December XXX5
Named Cigna Volunteer of the Month, November XXX4
CEO, COO AND CFO, 04/XXX0 - 01/XXX4 Agreeya Solutions – Dallas, TX, Cross-functional leader responsible for growth in household personnel while maintaining a strong focus in cost containment.
CONSULTANT, - Sp Plus Corporation – San Diego, CA,
Two 6 month contracts (XXX0 and XXX2) within Specialty Product Operations for Accredo Specialty Pharmacy.
Managed enrollment process for Specialty Products that steer patient utilization of Accredo.
Engaged with account teams on client requirements for benefit plan options for Specialty Pharmacy.
Collaborated with Specialty Product Manager on program enhancements, inclusive of introducing new drug list targeting strategy rolled out in XXX1.
Accomplishments:
Developed training and SOPs for front-end pharmacists on Retail Prior Authorization processes for specialty medications which reduced incorrect PAs by ~25% and re-directed ~$500k per month in revenue to Accredo.
SENIOR MANAGER, 06/2005 - 03/XXX0 Wayne Farms, Inc. – Danville, AR,
Held various positions of increasing responsibility and knowledge expansion.
Mail and Generic Promotions, Retiree Solutions Executed Medicare Part D direct marketing campaigns on behalf of the Medco Prescription Drug Plan (PDP) and health plan clients.
Primary goal centered on using B2C multi-channel strategies to drive member usage of mail-order pharmacy services and generic medications.
Responsible for 2 manager-level direct reports and one consultant.
Major Accomplishments: Re-launched campaign targeting new Medco PDP enrollees and increased response rate by 51% over prior year.
Efforts across directly-managed campaigns drove $2.5 MM in gross margin Developed and introduced a new and auditable marketing campaign enrollment process for use by account teams, to ensure accurate collection of branding and Medicare Part D CMS marketing guidelines.
Campaign Solutions Group Interfaced with business partners across the organization to deliver accurate and timely B2C direct marketing campaigns.Support provided to the Specialty Pharmacy, Retail Strategy, Medco by Mail and Medicare teams.Responsibilities focused on project management activities from business requirement acceptance to data file delivery, across multiple support teams including creative resources, ISD and call center operations.Assigned to high-profile product, My Rx Choices, with responsibility for functional requirements and managing data resources for development of coordinated multi-channel delivery of new member engagement communications.Collaborated with Unica vendor to develop and introduce a new marketing resource management web tool to track the Marketing department's direct marketing activities.Notable Recognition: In first year of service recognized with a Special Achievement Award, achieved an Exceeds Expectations performance rating and promoted from Senior Business Analyst in 2006.
LEAD ASSOCIATE, 08/1998 - 05/2005 UBS Financial Services – City, STATE,
Promoted to collaborate on firm's major initiative to introduce new credit card product to high net worth clients.
Main responsibilities involved creating business requirements for integration of client service using multi-channel delivery, and developing branch / home office training programs that were aligned with the firm's client service strategy.
Notable Recognition:.
September 2004 - Nominated to and served on Event Committee for firm's new women's network, All Bar None.
Primary focus involved evaluating firm-wide offline service processes and developing online solutions to improve operational efficiency and client experience.Responsibilities included authoring business requirements for IT counterparts, steering development of online systems and managing rollout of all field marketing communications associated with system releases.Major Accomplishments: Selected to play key role in re-write of firm-wide disbursement system, impacting operational functions in over 400 branches.Charged with documenting current branch and operational processes to present a comprehensive vision for the improvement and streamlining of cash management procedures.Assisted in the rollout of significant cost-saving initiative, which presented clients with cancelled check images online vs.receiving paper statements.Realized annual savings totaling $1MM.2001 efforts increased online account services usage, consistently securing position as a Top 10 feature of firm's client web site. Responsible for service performance evaluation for firm's premier asset management product, ranging from account set-up to fulfillment.As part of a team, targeted areas for service improvement within call center, internal operations and branches and interacted with IT, operations and branch network as needed to resolve escalated client service issues.Various project management assignments included development and rollout of client loyalty program, creation of standardized B2C marketing communications and implementation of intranet site for product information.Major Accomplishments: Formalized this key position, which resulted in promotion to Business Analyst based on exceptional knowledge of product and proven ability to identify and resolve gaps in client service.Established tracking of service trends and monthly reporting package presented at the senior management level.Aligned key vendor resources during firm's acquisition of regional investment company, JC Bradford, to ensure a seamless transition of 7,000 clients.
Managed company's largest account, United Airlines, with sales exceeding $6 million annually
Responsible for production of products that support the onboard customer experience, such as menus, wine lists and in-flight information collateral
Major Accomplishments:
Successfully implemented global brand redesign within client's suite of onboard paper products
Launched high-profile marketing projects including the annual Taste of Chicago promotion, Celebration of 50th Anniversary of Service to Hawaii and annual banquet at The James Beard Foundation
Recognized as integral factor in client's willingness to establish 5 year contract based on proven skills in managing details and client issues
Established quality standards that maintained an error-free rate of 99.7% annually
Personal Interests
June XXX3 - appointed by Bergen County Superior Court as a Court Appointed Special Advocate (CASA). CASA is a volunteer role focused on advocating on behalf of abused and neglected children within the foster care system, representing their best interests throughout court proceedings.
Knowledge Base
Direct Marketing, Healthcare Marketing Communications, Customer Segmentation, MessagePoint, Business and Functional Requirements, Specialty Pharmacy, CMS, PDP, HIPAA Regulations
Education and Training
: Marketing, Expected in - Rutgers University - Newark, NJ GPA:
Associate of Applied Science: Business Administration, Expected in 1999 - Bergen Community College - Paramus, NJ GPA:
Certificate: Direct Marketing, Expected in 2008 - American Management Association - , GPA:
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