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MARKETING MANAGER Resume Example

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MARKETING MANAGER
Career Focus
Motivated Healthcare Marketing Manager with 7 years of experience in PBM, Medicare Part D and Specialty Pharmacy, with core strengths in building campaigns for customer and healthcare provider communications. Reputation as effective cross-functional leader who can leverage comprehensive background and nurture partner relationships to deliver communication campaigns that support enterprise objectives and ensuring positive ROI.
Core Competencies
  • Marketing campaign management
  • New customer acquisition
  • Campaign data compilation
  • Cross-functional team leadership
  • Go-to-market strategy support and tactical planning
  • Complex problem solving
Career Growth Events
MARKETING MANAGER03/2014 to CurrentAuto Plus Pep BoysHarrisburg , NC

End to end responsibility for customer communication campaigns supporting Cigna Pharmacy Go to Market strategies for Specialty Pharmacy, Formulary Management, Pharmacy Networks.

Manage direct marketing programs targeting customers with choice in specialty pharmacy provider, and providing targeted, therapy-specific messaging by mail and outbound call channels.

In 2015, championed a small dollar IT investment to create customer communication processes that delivered a tailored message to 70k customers in 4Q15, announcing Cigna's formulary changes for 2016, set to realize multi-million dollars in positive margin impact.

In 2014, designed and launched communication campaigns for mandatory specialty pharmacy programs which generated $3.1MM in incremental margin during 2014.

Notable Recognition:

  • Nominated for Cerebyte Connect for Growth Leadership Development, December 2015
  • Named Cigna Volunteer of the Month, November 2014
CEO, COO AND CFO05/2010 to 02/2014Agreeya SolutionsDallas , TXCross-functional leader responsible for growth in household personnel while maintaining a strong focus in cost containment.
CONSULTANT02/1753Sp Plus CorporationSan Diego , CA
Two 6 month contracts (2010 and 2012) within Specialty Product Operations for Accredo Specialty Pharmacy.
Managed enrollment process for Specialty Products that steer patient utilization of Accredo.
Engaged with account teams on client requirements for benefit plan options for Specialty Pharmacy.
Collaborated with Specialty Product Manager on program enhancements, inclusive of introducing new drug list targeting strategy rolled out in 2011.
Accomplishments:
Developed training and SOPs for front-end pharmacists on Retail Prior Authorization processes for specialty medications which reduced incorrect PAs by ~25% and re-directed ~$500k per month in revenue to Accredo.
SENIOR MANAGER07/2005 to 04/2010Wayne Farms, Inc.Danville , AR
  • Held various positions of increasing responsibility and knowledge expansion. 
  • Mail and Generic Promotions, Retiree Solutions Executed Medicare Part D direct marketing campaigns on behalf of the Medco Prescription Drug Plan (PDP) and health plan clients.
  • Primary goal centered on using B2C multi-channel strategies to drive member usage of mail-order pharmacy services and generic medications.
  • Responsible for 2 manager-level direct reports and one consultant.
  • Major Accomplishments: Re-launched campaign targeting new Medco PDP enrollees and increased response rate by 51% over prior year.
  • Efforts across directly-managed campaigns drove $2.5 MM in gross margin Developed and introduced a new and auditable marketing campaign enrollment process for use by account teams, to ensure accurate collection of branding and Medicare Part D CMS marketing guidelines.
Campaign Solutions Group Interfaced with business partners across the organization to deliver accurate and timely B2C direct marketing campaigns.Support provided to the Specialty Pharmacy, Retail Strategy, Medco by Mail and Medicare teams.Responsibilities focused on project management activities from business requirement acceptance to data file delivery, across multiple support teams including creative resources, ISD and call center operations.Assigned to high-profile product, My Rx Choices, with responsibility for functional requirements and managing data resources for development of coordinated multi-channel delivery of new member engagement communications.Collaborated with Unica vendor to develop and introduce a new marketing resource management web tool to track the Marketing department's direct marketing activities.Notable Recognition: In first year of service recognized with a Special Achievement Award, achieved an Exceeds Expectations performance rating and promoted from Senior Business Analyst in 2006.​​
LEAD ASSOCIATE09/1998 to 06/2005UBS Financial ServicesCity , STATE
  • Promoted to collaborate on firm's major initiative to introduce new credit card product to high net worth clients.
  • Main responsibilities involved creating business requirements for integration of client service using multi-channel delivery, and developing branch / home office training programs that were aligned with the firm's client service strategy.
  • Notable Recognition:.
  • September 2004 - Nominated to and served on Event Committee for firm's new women's network, All Bar None.
  • Primary focus involved evaluating firm-wide offline service processes and developing online solutions to improve operational efficiency and client experience.Responsibilities included authoring business requirements for IT counterparts, steering development of online systems and managing rollout of all field marketing communications associated with system releases.Major Accomplishments: Selected to play key role in re-write of firm-wide disbursement system, impacting operational functions in over 400 branches.Charged with documenting current branch and operational processes to present a comprehensive vision for the improvement and streamlining of cash management procedures.Assisted in the rollout of significant cost-saving initiative, which presented clients with cancelled check images online vs.receiving paper statements.Realized annual savings totaling $1MM.2001 efforts increased online account services usage, consistently securing position as a Top 10 feature of firm's client web site. Responsible for service performance evaluation for firm's premier asset management product, ranging from account set-up to fulfillment.As part of a team, targeted areas for service improvement within call center, internal operations and branches and interacted with IT, operations and branch network as needed to resolve escalated client service issues.Various project management assignments included development and rollout of client loyalty program, creation of standardized B2C marketing communications and implementation of intranet site for product information.Major Accomplishments: Formalized this key position, which resulted in promotion to Business Analyst based on exceptional knowledge of product and proven ability to identify and resolve gaps in client service.Established tracking of service trends and monthly reporting package presented at the senior management level.Aligned key vendor resources during firm's acquisition of regional investment company, JC Bradford, to ensure a seamless transition of 7,000 clients.
ACCOUNT MANAGER - FORTUNE 100 CLIENT01/1993 to 08/1998O'Sullivan PublishingCity , STATE

Managed company's largest account, United Airlines, with sales exceeding $6 million annually

Responsible for production of products that support the onboard customer experience, such as menus, wine lists and in-flight information collateral

Major Accomplishments:

  • Successfully implemented global brand redesign within client's suite of onboard paper products
  • Launched high-profile marketing projects including the annual Taste of Chicago promotion, Celebration of 50th Anniversary of Service to Hawaii and annual banquet at The James Beard Foundation
  • Recognized as integral factor in client's willingness to establish 5 year contract based on proven skills in managing details and client issues
  • Established quality standards that maintained an error-free rate of 99.7% annually
Personal Interests
June 2013 - appointed by Bergen County Superior Court as a Court Appointed Special Advocate (CASA).  CASA is a volunteer role focused on advocating on behalf of abused and neglected children within the foster care system, representing their best interests throughout court proceedings.
Knowledge Base
Direct Marketing, Healthcare Marketing Communications, Customer Segmentation, MessagePoint, Business and Functional Requirements, Specialty Pharmacy, CMS, PDP, HIPAA Regulations
Education and Training
MarketingRutgers UniversityCity, State
Associate of Applied Science: Business Administration1999Bergen Community CollegeCity, State
Certificate: Direct Marketing2008American Management Association
Languages
Fluent in Spanish; interest in Dutch
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Resume Overview

School Attended

  • Rutgers University
  • Bergen Community College
  • American Management Association

Job Titles Held:

  • MARKETING MANAGER
  • CEO, COO AND CFO
  • CONSULTANT
  • SENIOR MANAGER
  • LEAD ASSOCIATE
  • ACCOUNT MANAGER - FORTUNE 100 CLIENT

Degrees

  • Marketing
    Associate of Applied Science : Business Administration 1999
    Certificate : Direct Marketing 2008

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