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Marketing Manager Resume Example

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TK
MARKETING MANAGER
Professional Summary

I am a creative, energetic, and experienced marketing manager with extensive proficiency in developing and managing marketing plans.

I have experience with the facilitation of events, tradeshows, conferences and sales meetings.

I am a published author with exceptional writing and editing skills with an extensive background in creating and giving presentations to internal and external customers.

I have a fun, outgoing, and magnetic personality that enables me to effectively manage people, work in a team environment, and bring a positive and infectious attitude to the office.

Work History
ExpenseAnywhere - Marketing ManagerPittsburgh, PA10/2019 - Current

• Devised and deployed online marketing plans with effective SEO, social media and downloadable content strategies.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Developed creative sales tools, including presentations, trend reports, videos, whitepapers, and product datasheets.
• Reduced marketing costs by streamlining marketing roles, leveraging communications tools, monitoring budgets, and developing efficient workflows.
• Worked closely with all departments to create and maintain marketing materials for sales presentations and client meetings.
• Developed innovative and targeted collateral to support overall branding objectives.
• Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
• Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Supervised employees and employee training to ensure best practices, optimize productivity and decrease process lags.

River Wake Marketing - FreelancerPittsburgh, PA01/2017 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Tracked hours and expenses for each project, detailing each action and charge.
  • Submitted professional proposals and project scopes to potential employers.
  • Developed a network of related professionals to open up business opportunities.
  • Performed work according to project schedules and high-quality standards.
  • Proofread, edited, and evaluated the final copy to verify content aligned with established guidelines.
  • Worked with graphic artists, post-production team members, and other specialists to produce captivating and successful content.
  • Created websites, sales material, menus, signage and online ordering systems for multiple businesses.
NCS - Director of Sales and MarketingPittsburgh, PA01/2013 - 01/2018
  • Coordinated all employee events, community involvement events, tradeshows, training sessions, and sales presentations.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Developed and executed sales presentations as well as both internal and external product training workshops.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
  • Responsible for $10 million in annual revenue while rejuvenating the organization, including rebranding, restructuring of workflow with new processes and procedures, restructuring of departments and personnel, and developing additional markets for our products and services.
  • Improved web presence through redesign, SEO, A/B Testing, Google AdWords, successfully increasing overall website traffic by 25%.
  • Utilized Google Analytics to gather and track website metrics.
  • Effectively oversaw all promotions, product offerings, and sales strategies for multiple organizations.
  • Increased NCS revenue for the first time in over a decade.
  • Created brand standards and guidelines to ensure all communication, advertising, and design elements spoke to the brand vision.
  • Generated more repeat customers by instituting a fast and easy online reordering system that was used by over 1,000 (10%) customers in the first year of implementation.
  • Generated 25% more incoming leads by employing a content strategy that positioned our company as the industry leader.
  • Managed social media strategy across multiple business units and strategic partners.
  • Wrote sales presentations, proposals and contracts.
  • Developed and implemented customer service training concepts and policies.
  • Revitalized marketing efforts, including a complete revision of the website, creation of new brochures, and improved presence at events, increasing inquiries from prospective clients.
  • Managed major IT initiatives, including installation and successful system integration of a CRM and Avaya phone system resulting in greater visibility into productivity as well as the sales process.
  • Led the company to its first revenue increase in over a decade while reducing costs by 40%.
  • Created an Amazon storefront to increase sales avenues without the need for additional staff.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Drove team and company profits by developing and strengthening relationships with industry partners and potential clients.
ThermoFisher Scientific - Resource PlanningPittsburgh, PA06/2007 - 01/2012
  • Participated with and led a team in multiple Practical Process Improvement (PPI) projects.
  • Improved customer allegiance scores through the implementation and development of a call monitoring system.
  • Identified inefficiencies and risks by monitoring business unit trends and key performance indicators.
  • Developed and documented standard operating procedures for the customer service department.
  • Automated multiple reporting tasks through the creation of reporting tools.
  • Utilized in-depth analysis and creative problem solving to troubleshoot issues.
  • Managed guidelines for calculations for metrics and analysis.
  • Maintained ongoing schedule and documentation for all reporting procedures.
  • Defined reporting requirements to support call center strategy and drive improvements.
  • Implemented employee incentive initiatives to increase productivity and improve morale.
  • Continuously assessed current reporting techniques and developed improvements to ensure accuracy.
  • Served as subject matter expert on call center performance metrics analysis, design, development.
Skills
  • Market analysis
  • Budgeting and Allocation 
  • Market Positioning
  • Client communication
  • Campaign management
  • P&L management
  • Public and Media Relations
  • Corporate communications
  • Brand development
  • Staff management
  • Budgeting
  • Strategic planning
  • Marketing and advertising
  • Product development
  • Digital marketing
  • Product marketing specialist
  • Superb writer and editor
  • Analytical thinking
  • PowerPoint presentations
  • Print advertising
  • Case studies
  • Web content
  • Efficient under pressure
  • Web management
  • Natural leader
  • Copywriting
  • Campaign development
  • Google Adwords
  • Packaging
  • Accomplished manager
  • Marketing plan development
  • SEO practices
  • HubSpot
  • Promotions and contests
  • Publishing expertise
  • Creative and innovative
  • Blogging
  • Team Player
  • Sales strategies
  • Digital media
  • Excellent interpersonal skills
  • Corporate messaging
  • Brand development and management
  • MailChimp
  • E-mail and direct mail marketing campaigns
  • Special events planning
  • Sales reporting
  • Revenue generation strategies
  • Social media engagement
  • ROI analysis
  • Quantitative and qualitative market research
  • Strong time management
  • Sales training
Education
2006Robert Morris UniversityPittsburgh, PABachelor of Science: Business Management
  • Dean's List
  • Member of National Honors Society
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Resume Overview

Companies Worked For:

  • ExpenseAnywhere
  • River Wake Marketing
  • NCS
  • ThermoFisher Scientific

School Attended

  • Robert Morris University

Job Titles Held:

  • Marketing Manager
  • Freelancer
  • Director of Sales and Marketing
  • Resource Planning

Degrees

  • Bachelor of Science : Business Management

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