Marketing Manager resume example with 20+ years of experience
Creative and results-driven marketing leader with 20 years of experience driving sales and market growth, executing strategic initiatives, and building a reputable corporate brand in international and domestic markets. 3+ years SaaS marketing management experience. Customer focused leader with proven history of contributing to multi-million $ opportunity pipeline and revenue with targeted marketing campaigns.
SaaS | Healthcare | Construction | Telecom | Higher Ed | SLED | Manufacturing
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- Devised and deployed multi-channel marketing plans for Sleep division with effective content, digital, and social media campaign strategies
- Developed innovative and targeted collateral to support overall sales and branding objectives, including videos, customer stories, brochures, direct mailers and internal forms/documentation
- Implemented email marketing strategies which increased revenue attribution from 11% to 20% for eCommerce site
- Built multi-touch email campaigns across full customer journey increasing conversion rates to over 25%
- Increased brand exposure and optimized target audience reach with PR firm resulting in 20+ press mentions with over 1 billion views
Healthcare, Strategic Partnerships (06/2019-12/2019)
Healthcare, Higher Ed, SLED (07/2017-05/2019)
Healthcare (03/2016-06/2017)
- Built brand awareness and generated leads while managing marketing campaigns and programs for Healthcare, SLED, and Higher Ed markets
- Developed company brand messaging, technical/non-technical collateral (videos, articles, infographics, case studies, presentations, blogs, eBooks/brochures), tradeshows, speaking engagements, webinars, promotional strategies, and product commercialization
- Managed co-marketing initiatives with 20+ strategic partners and resellers
- Developed a multi-channel campaign leveraging video content that generated over $21M in opportunity pipeline
- Developed a content series featuring industry influencers that resulted in over $6M revenue
- Oversaw web content re-design that increased web traffic by 217%
- Developed email campaign that generated $10M in opportunity pipeline
- Vendor negotiations resulting in an average 25% cost savings on 3rd party advertising programs
- Developed and managed 3rd party content syndication
- Built and strengthened strategic relationships with leading industry associations, increasing brand awareness
Marketing Manager (05/2013-02/2016)
Customer Service & Marketing Manager (02/2006-04/2013)
- Developed and implemented strategic marketing plans to support all critical business initiatives including sales growth, market penetration, customer retention, and market share
- Increased international market share with improved brand awareness and position in US and expansion into Canada and Mexico
- Coordinated trade shows, conferences, seminars, sales & marketing meetings, internal company events and community outreach events
- Assisted with global marketing efforts (Europe and China) including product launches, web management, newsletters, events
- Compiled product, market and customer data to forecast accurate sales and profit numbers
- Streamlined customer service and sales admin systems consistently achieving 98+% on-time delivery and 100+ vendor rating with top customers
- Created spare parts and after sales service price standards that increased gross margins by an average of 25%
- Assisted with key account management (contract negotiations, supply chain deliverables, and quarterly strategic reviews)
- Established technical support, field service support & after sales support programs that contributed to revenue goals
Inside Sales & Marketing Manager (10/1999-01/2006)
Inside Sales Representative (01/1999-09/1999)
Accountant (06/1998-12/1998)
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales
- Established pricing structures and negotiated contracts with customers
- Prioritized daily workflows, including all inbound calls, quotes and sales related inquiries
- Trained and coached the inside sales team, managing the sales admin process to ensure revenue growth
- Investigated and resolved customer concerns and complaints
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Resume Overview
School Attended
- Converse College
Job Titles Held:
- Marketing Manager
- Marketing Manager
- North American Marketing Manager
- Inside Sales & Marketing Manager
Degrees
- Bachelor of Arts
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