Michelle is a Marketing Communications Professional with a Master of Science degree in Integrated Marketing Communications from West Virginia University. She is strategic, creative and proactive in her work. Michelle uses a combination of education and experience to identify and implement marketing initiatives designed to increase brand recognition and business development. Through her marketing efforts, Michelle has supported a variety of practices, including government contract consulting, tax and audit services, merger & acquisition services, and direct government services.
Integrated Marketing Strategy
Event and Sponsorship Management
Budget Development and Management
Major projects include Initiation of Internal Communications Programs, Social Media Launches, Website Redesign, Implementation of Marketing Automation Software, Social Media Training, CRM Development, CRM Training, and Content Management.
05/2013 to Current
Marketing ManagerInstitute for Building Technology and Safety － Ashburn, VA
Develops and implements integrated marketing communications strategy and measurable plans.
Negotiates and coordinates planning and execution of events and marketing-related programs.
Creates, implements and manages nurture campaigns in order to maintain contact with clients and prospects using Marketing Automation software.
Maintains webpage, including design, graphic and text updates.
Analyzes website traffic using Google Analytics.
Manages vendor projects and relationships.
Develops and implements social media strategy.
Manages budget related to marketing activities.
Creates and distributes press releases, social media posts, and e-newsletters as well as other forms of media and client/prospect communication.
Creates and prepares marketing materials and print advertisements, using Adobe Illustrator and Photoshop.
Responsible for evaluating and reporting marketing statistical data to executives and presenting progress toward strategic goals to Board of Directors.
11/2012 to 05/2013
Regional Marketing ManagerBDO USA, LLP － McLean, VA
Responsible for integrating marketing strategy and related collateral from Argy, Wiltse & Robinson, P.C., post-acquisition.
Develops and implements marketing strategy and measurable plans.
Acts as a brand ambassador in managing, promoting, and preserving the brand through knowledge of corporate visual identity and key market differentiators.
Oversees the proposal process and production to ensure quality, prospect-specific deliverables.
Facilitates communication and interaction at a local level with national groups.
Performs strategic planning and execution of events and marketing-related programs.
Collaborates in planning CPE qualified events according to the NASBA specific process and guidelines.
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Companies Worked For:
Institute for Building Technology and Safety
BDO USA, LLP
Argy, Wiltse & Robinson, P.C.
City of Manassas Public Schools
West Virginia University
George Mason University
Job Titles Held:
Regional Marketing Manager
Marketing Communications Manager
Elementary School Educator
Master of Science : Integrated Marketing Communications Bachelor of Science : Psychology
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