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Marketing Manager Resume Example

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MARKETING MANAGER
Professional Profile
Michelle is a Marketing Communications Professional with a Master of Science degree in Integrated Marketing Communications from West Virginia University. She is strategic, creative and proactive in her work. Michelle uses a combination of education and experience to identify and implement marketing initiatives designed to increase brand recognition and business development. Through her marketing efforts, Michelle has supported a variety of practices, including government contract consulting, tax and audit services, merger & acquisition services, and direct government services.
Qualifications
  • Integrated Marketing Strategy
  • Digital Marketing
  • Internal Communications
  • Event and Sponsorship Management
  • Branding
  • Social Media
  • Content Management
  • Budget Development and Management
Relevant Experience
Major projects include Initiation of Internal Communications Programs, Social Media Launches, Website Redesign, Implementation of Marketing Automation Software, Social Media Training, CRM Development, CRM Training, and Content Management.
Experience
05/2013 to Current
Marketing ManagerInstitute for Building Technology and Safety － Ashburn, VA
  • Develops and implements integrated marketing communications strategy and measurable plans.
  • Negotiates and coordinates planning and execution of events and marketing-related programs.
  • Creates, implements and manages nurture campaigns in order to maintain contact with clients and prospects using Marketing Automation software.
  • Maintains webpage, including design, graphic and text updates.
  • Analyzes website traffic using Google Analytics.
  • Manages vendor projects and relationships.
  • Develops and implements social media strategy.
  • Manages budget related to marketing activities.
  • Creates and distributes press releases, social media posts, and e-newsletters as well as other forms of media and client/prospect communication.
  • Creates and prepares marketing materials and print advertisements, using Adobe Illustrator and Photoshop.
  • Responsible for evaluating and reporting marketing statistical data to executives and presenting progress toward strategic goals to Board of Directors.
  • Supervises staff.
11/2012 to 05/2013
Regional Marketing ManagerBDO USA, LLP － McLean, VA
  • Responsible for integrating marketing strategy and related collateral from Argy, Wiltse & Robinson, P.C., post-acquisition.
  • Develops and implements marketing strategy and measurable plans.
  • Acts as a brand ambassador in managing, promoting, and preserving the brand through knowledge of corporate visual identity and key market differentiators.
  • Oversees the proposal process and production to ensure quality, prospect-specific deliverables.
  • Facilitates communication and interaction at a local level with national groups.
  • Performs strategic planning and execution of events and marketing-related programs.
  • Collaborates in planning CPE qualified events according to the NASBA specific process and guidelines.
  • Develops industry-specific marketing collateral templates.
  • Creates, implements and manages nurture campaigns in order to maintain contact with clients and prospects.
  • Develops direct mail and email marketing campaigns.
  • Contributes and shares best practices across the region and firm.
06/2010 to 11/2012
Marketing Communications ManagerArgy, Wiltse & Robinson, P.C. － McLean, VA
  • Manages relationships with media.
  • Analyzes website traffic using Google Analytics.
  • Manages vendor projects and relationships.
  • Develops and implements social media strategy.
  • Negotiates and coordinates advertisements and event sponsorships.
  • Trains existing and incoming staff members on CRM usage.
  • Manages budget related to marketing activities.
  • Supervises staff of Marketing Coordinators.
07/2009 to 06/2010
Marketing CoordinatorArgy, Wiltse & Robinson, P.C. － McLean, VA
  • Creates and distributes press releases, client alerts, e-newsletters as well as other forms of media and client/prospect communication.
  • Creates and prepares marketing materials and print advertisements, using Adobe Illustrator and Photoshop.
  • Maintains webpage, including design, graphic and text updates.
  • Maintains Client Relationship Management (CRM) data related to Business Development, using Microsoft Dynamics CRM System.
01/2007 to 07/2009
Executive AssistantArgy, Wiltse & Robinson, P.C. － McLean, VA
  • Coordinated schedule for Partner-In-Charge, as well as various managers and staff.
  • Aided in customization and maintenance of CRM (Client Relationship Management) system and data.
  • Prepared Engagement letters and Proposals to secure new clients.
  • Responsible for creating and preparing marketing materials.
  • Supported daily operations, leading to greater office efficiency.
02/2003 to 11/2006
Elementary School EducatorCity of Manassas Public Schools － Manassas, VA
  • Identified students eligible to receive Title I services.
  • Performed PALS (Phonological Awareness Literacy Screening) and DRA (Developmental Reading Assessment) assessments.
  • Created and followed lesson plans aligned to the Virginia Standards of Learning.
01/2001 to 09/2003
Graphic ArtistAd-centive Marketing － Burke, VA
  • Created and edited client artwork for product placement, using Adobe Illustrator.
  • Assisted clients align product selection to desired campaign outcomes.
  • Researched and placed product orders.
Education
2013
Master of Science: Integrated Marketing CommunicationsWest Virginia University
2002
Bachelor of Science: PsychologyGeorge Mason University
Affiliations
  • American Marketing Association (AMA)
  • Golden Key International Honor Society
  • National Association of Professional Women (NAPW)
Skills
  • Adobe Illustrator
  • Adobe Photoshop
  • Advertisements
  • Pardot Marketing Automation
  • Budget Development and Management
  • Zoho CRM
  • Google Analytics
  • Managing Staff
  • Marketing Strategy
  • Internal Communications
  • Microsoft Dynamics CRM
  • Client Newsletters
  • Presentations
  • Press Releases
  • Proposals
  • Relationship Management
  • Reporting
  • Website Management
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Resume Overview

Companies Worked For:

  • Institute for Building Technology and Safety
  • BDO USA, LLP
  • Argy, Wiltse & Robinson, P.C.
  • City of Manassas Public Schools
  • Ad-centive Marketing

School Attended

  • West Virginia University
  • George Mason University

Job Titles Held:

  • Marketing Manager
  • Regional Marketing Manager
  • Marketing Communications Manager
  • Marketing Coordinator
  • Executive Assistant
  • Elementary School Educator
  • Graphic Artist

Degrees

  • Master of Science : Integrated Marketing Communications
    Bachelor of Science : Psychology

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