marketing manager resume example with 9+ years of experience
Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary
Self-motivated an organized and creative professional with proven record of marketing skills and desire to learn more. Possess 20+ years of marketing and sales experience working for a diverse group of multinational and regional organizations. Gained expertise in communication, data analysis, marketing, and Project management skills. Looking to utilize my existing skills to help manage the strategy development and lead cross-functional teams to increase company profitability at MERK.
Ability to present a wide range of concepts in an easy-to-understand format Current knowledge of marketing trends with excellent relationship building abilities .Impressive people and communications skills. Inspirational Marketing Experience, displaying a thorough understanding of modern marketing tool and techniques to achieve organizational and marketing objectives
Skills
Multi-Tasking
Time Management
Collaboration
Team Building/Work
Cross Functional.
Problem-Solving.
Interpersonal āCommunication.
Adaptability
Self-Motivated.
People Oriented.
Education
Capital University of Science And TechnologyCapital University Of Science And Technology, , Expected in 12/2018 ā āPh.D.:Management Sciences - GPA:
National University of Modern LanguageIslamabad, Pakistan, Expected in 10/2006 ā āMaster of Science:Management Sciences, Technology - GPA:
Michigan State UniversityEast Lansing, MIExpected in 12/1987 ā āBachelor of Science:Food System Economic & Management - GPA:
AWT has three industrial units and four farms in and around Lahore
Lahore office coordinates, inter alia, all marketing activities related to these projects, including Woolen Mill manufacturing woolen yarn for textiles and carpet industry, shoe factory making boots for Army as well shoes for general public (which were marketed through number of self-owned or franchised shops), a rice mills that prepared rice for local and export sales, agricultural farms producing variety of produce and fish farm
In addition, AWT had two Cement Plants in North and Sugar Mill in Sindh
Responsibility included:
Planning, controlling, co-ordination and supervision of all marketing activities;
Formulation and constant evaluation of sales and marketing strategy for disposal of goods of diverse and assorted nature, which include cement, sugar leather shoes, woolen products in industrial sector and cotton, paddy, rice, wheat, maize, sun flower, fish and vegetables in Agriculture Sector
Assisting projects in the purchase of related raw material for their production
Conducting marketing surveys
Establishment of liaison with relevant trading concerns and entrepreneurs
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Researched industry and marketplace trends to develop marketing solutions and enhance business operations
Developed network of related professionals to open up business opportunities
Researched industry and marketplace trends to develop marketing solutions and enhance business operations
Developed network of related professionals to open up business opportunities
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Generated reports detailing campaign performance, customer engagement and engagement trends
Utilized market trends and target audience statistics to effectively and appropriately market products
Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
Performed market segmentations, targeting and positioning for each product line
Managed workflow between staff, coordinating documents and creative material distribution
Maintained documentation, detailing assignments, in-progress work and completed project milestones
Responsible for marketing of products like bottles, containers and all sorts of tableware, especially responsible to deal with important organizations such as Coca Cola, Pepsi Cola, R.C Cola, Hamdard, Shezan and Mitchell etc., to make products available through distributor network as well as direct marketing method
Record business was brought within three months of joining by extensively touring and visiting product users
That gave great help to new owners for uplift of company
I was also responsible to co-ordinate between plant and head office for production planning
Evaluated suppliers to maintain cost controls and improve operations
Coordinated unloading merchandise from delivery truck
Partnered with upper management in executing functional strategies and reporting capabilities
Introduced new methods, practices and systems to reduce turnaround time.
Liaised with team members, stakeholders and vendors to coordinate activities, provisioning, environment setup, risk mitigation and follow-up.
Maintained, documented and presented progress reports to leaders.
Created reports and analyzed and interpreted data.
Evaluated suppliers to maintain cost controls and improve operations.
Assisted senior manager with payroll, scheduling and cash deposits and receipts.
Responsible for the marketing of Yarn related products worth $20 million
Co-coordinating marketing and production department activities for the fulfillment of export and local commitments
Negotiating and co-coordinating with local and international buyers
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Managed workflow between staff, coordinating documents and creative material distribution
Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization
Executed optimal sales strategies to achieve commercial goals for target market
Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Researched industry and marketplace trends to develop marketing solutions and enhance business operations
Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
Executed optimal sales strategies to achieve commercial goals for target market.
Set up, completed and tracked customer surveys for local, regional and national campaigns.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
Performed market segmentations, targeting and positioning for each product line.
Papa John's - Assistant Manager Camden, DE, USA01/1990 - 12/1990
Responsible for the Sterling Heights area of Detroit, Michigan Responsibilities included control of marketing department, planning the marketing strategy, budgeting, sales promotions, management, research and analysis
Responsible for budgetary and monthly targets in conjunction with the shipping lines and agents for the timely deliveries to the local and international customers in cost effecting manners
Developed loyal and highly satisfied customer base through proactive management of team customer service strategies
Reduced supply expenses, cut production costs and lowered financial expenditures to increase bottom line
Monitored security to protect employees, customers and property.
Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
Accomplishments
Course/Training/Seminar Attended
Basic Management Training Course
This was a 12 weeks specialized training course, organized by Burger King Corporation for its senior managers, covering management controls, safety and stress management
Trainers Assembly / Retreat on Role of HRD in Disaster Preparedness, held in Bangkok, Thailand, in May 2006
International Workshop on Curricula Development & Optimization in Business Administration, held in April 2006 in Islamabad, Develop Modules and gave Training to different Social Development sector and NGOs on Survival Skills Such as Communication, Conflict Management, Decision Making, Time Management, Emotional Intelligence, Team Building, Negotiations, Presentation, Positive Thinking, and Motivational Skills
Workshop on āMarketing the services of Labor Migrants and Labor Migration Opportunities and Procedures in Selected EU Countriesā from 17th ā 20th July 2006 at Islamabad
It was organized by the International Organization for Migration, regional office for West and Central Asia, Islamabad
Currently
Developed the Modules for the International Organization of Migration (IOM) onā The Role of Marketing and Labor Migration Opportunitiesā in EU Member States and Responsibilities of Labor Exporting Countries
Training to Postal Officers on Customer Satisfaction
Training of the sales force for Coca Cola (Lahore Area)
Seminar on āExport Marketingā through Rawalpindi Chamber of Commerce
Seminar on āExport Marketing and Documentationā through Islamabad Chamber of Commerce
Training for TCS sales force employee (Customer Feedback)
Organize Focus group for Paktel and Interphone
Market Survey for WLL of Islamabad area
On the Panel of EPB (Export Promotion) for Export Marketing and Documentations
On the Panel of Orient McCann Erickson, for the training of their listed companies on marketing/sales and focus group
Training conducted on Selling Techniques for mangers of National Bank of Pakistan (NBP)
June 2007.
Affiliations
External Member, Curriculum Review Committee. University of Lahore, Islamabad.
Chairman, Corporate Advisory Board, Faculty of Management Sciences, CUST, Since Jan 2021.
Member Board of Advance Study, Capital University of Science and Technology.
Member Board of Faculty, Capital University of Science and Technology.
Member University Disciplinary Committee, Capital University of Science and Technology.
Board Member of Rotary Club of Islamabad, Since 2010 onward on Executive Board Member, Hungary and Pakistan Friendship Association Since 2014.
Member National Business Education Accreditation Council, Higher Education Commission of Pakistan.
Member French Alumni Association
Vice President of Marketing Association of Pakistan (Islamabad Chapter) 2006-2007 Professional member of Human Resources Development Network (HRDN)
Since 2005 Founder of Nexus, Marketing Association of Muhammad Ali Jinnah University.2002
Members for steering /organizing committee for āMARCONā (Marketing Conference) 2007
Member, International Students Counseling committee (M.S.U) 1987
Member, M.S.U. Marketing Association 1987
Member, Food Marketing Association.1988
General Secretary, Pakistan Students Association, M.S.U, U.S.A (1985)
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