Inventive professional with comprehensive knowledge of business techniques, methods, and principles. Outstanding expertise in diverse business functions, including sales management, marketing campaigns & content development, report analytics, contracts & pricing negotiations, vendor management and market research. Exceptional communication and multitasking abilities.
Skills
Strategic Planning
Influential Negotiation Skills
New Business Development
Staff development/training
Market, Trend and Competitor Analysis
Coordinated and managed major proposal processes from initiation to implementation.
Business negotiation
Contract negotiation
Compliance requirements
Content development
Internet and E-mail Marketing
Marketing Collateral
Demand Generation Marketing
SEO
Partnership Marketing
Product Launch
Event planning and execution
Project Management
Vendor relations
Cross-functional collaboration
Supporting international sales team
Sales development
Issue resolution
Data analytics
Customer Relationship Management (CRM)
Order processing
Experience
02/2019 to 10/2020
Marketing ManagerBakkavor – Charlotte, NC,
Conduct market and competitor research to identify pertinent data and identify opportunities for generating new revenue.
Develop and implement strategies, promotions, and training programs to consistently drive customer and revenue growth, acquisition, retention, and margin Coordinated and managed major proposal processes from initiation to implementation.
Led a team of Inside Sales Reps
Exceeded sales and profit goals by supervising all marketing and planning activities.
Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for North America
Formulated and launched marketing and promotional campaigns to maximize profits.
Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
Leveraged industry trends and competitive analysis to improve marketing campaign performance.
Led team of distributor partners to increase market penetration, retention rates and drive goal achievement.
Fostered sponsorships with related and partnering entities to enhance marketing objectives.
11/2015 to 02/2019
Account ManagerThe Shipyard – Columbus, OH,
Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
Cultivated long-term relationships with clients to accurately negotiate and quote pricing and contractual terms that achieve customer objectives while ensuring compliance
Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
Managed forecasting and performance for all accounts..
Updated account plans based on changing markets, customer conditions and competitor activity.
Developed and delivered new business requisitions through business-to-business sales and trade shows.
Managed existing portfolio and potential leads using CRM system.
Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
Planned and executed national sales department improvements, updated company's approach to marketing, cost analysis, presentations and territory establishment.
Improved productivity by overseeing and supporting account management team.
Formulated plans to expand business operations, growing overall territory and client base.
Recruited sales team members and coordinated team activities to maximize sales and minimizing costs.
Enhanced market penetration by conducting thorough competitive analysis
Achieved or surpassed monthly/quarterly/annual goals YOY.
FY 2017 140% to target FY 2018 170% to target.
10/2011 to 11/2015
Campaign ManagerSnagajob.Com – Charleston, SC,
Lead of the Digital X-Ray and Mammography modalities.
Developed relationships with clients and provided individualized customer service to maintain longevity of accounts.
Managed campaign development, creative designs and ad tracking.
Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
Gathered and evaluated promotional data to improve future planning.
Developed presentations and other materials to illustrate campaign performance for use in management meetings.
Communicated with sales department and account executives to update account information.
Verified and updated customer account information to keep all details current.
06/2008 to 09/2010
Commercial Operations SpecialistBaker Hughes Company – Newcastle, WY,
Evaluated documentation such as purchase orders, change orders and purchase contracts for accuracy and compliance.
Identified operational and performance issues and worked with managers to resolve concerns.
Reduced process lags and trained team members on best practices and protocols.
Served as liaison between certain departments to implement new improvement plans and changes.
Analyzed operational performance to identify pain points and provided actionable solutions to management.
Performed audits ensuring compliance.
Education and Training
Expected in
Office Administration and Technology Certificate: Honolulu Community College - , GPA:
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