Marketing Manager resume example with 11+ years of experience

Jessica Claire
, , 609 Johnson Ave., 49204, Tulsa, OK 100 Montgomery St. 10th Floor
Home: (555) 432-1000 - Cell: - - -

Inventive professional with comprehensive knowledge of business techniques, methods, and principles. Outstanding expertise in diverse business functions, including sales management, marketing campaigns & content development, report analytics, contracts & pricing negotiations, vendor management and market research. Exceptional communication and multitasking abilities.

  • Strategic Planning
  • Influential Negotiation Skills
  • New Business Development
  • Staff development/training
  • Market, Trend and Competitor Analysis
  • Coordinated and managed major proposal processes from initiation to implementation.
  • Business negotiation
  • Contract negotiation
  • Compliance requirements
  • Content development
  • Internet and E-mail Marketing 
  • Marketing Collateral
  • Demand Generation Marketing
  • SEO
  • Partnership Marketing
  • Product Launch
  • Event planning and execution
  • Project Management
  • Vendor relations
  • Cross-functional collaboration
  • Supporting international sales team
  • Sales development
  • Issue resolution
  • Data analytics
  • Customer Relationship Management (CRM)
  • Order processing
02/2019 to 10/2020
Marketing Manager Bakkavor Charlotte, NC,
  • Conduct market and competitor research to identify pertinent data and identify opportunities for generating new revenue.
  • Develop and implement strategies, promotions, and training programs to consistently drive customer and revenue growth, acquisition, retention, and margin Coordinated and managed major proposal processes from initiation to implementation.
  • Led a team of Inside Sales Reps
  • Exceeded sales and profit goals by supervising all marketing and planning activities.
  • Developed and implemented digital marketing plans that incorporate SEO, social media platforms and video campaigns.
  • Strengthened product branding initiatives by developing communication campaigns, promotional materials, and market intelligence for North America
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Collaborated with sales, service, finance and logistics departments to influence critical business growth outcomes.
  • Managed web-based demand generation campaigns by collaborating with internal channels to develop brand consistency and best practices.
  • Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
  • Leveraged industry trends and competitive analysis to improve marketing campaign performance.
  • Led team of distributor partners to increase market penetration, retention rates and drive goal achievement.
  • Fostered sponsorships with related and partnering entities to enhance marketing objectives.
11/2015 to 02/2019
Account Manager The Shipyard Columbus, OH,
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
  • Cultivated long-term relationships with clients to accurately negotiate and quote pricing and contractual terms that achieve customer objectives while ensuring compliance
  • Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
  • Managed forecasting and performance for all accounts..
  • Updated account plans based on changing markets, customer conditions and competitor activity.
  • Developed and delivered new business requisitions through business-to-business sales and trade shows.
  • Managed existing portfolio and potential leads using CRM system.
  • Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.
  • Planned and executed national sales department improvements, updated company's approach to marketing, cost analysis, presentations and territory establishment.
  • Improved productivity by overseeing and supporting account management team.
  • Formulated plans to expand business operations, growing overall territory and client base.
  • Recruited sales team members and coordinated team activities to maximize sales and minimizing costs.
  • Enhanced market penetration by conducting thorough competitive analysis
  • Achieved or surpassed monthly/quarterly/annual goals YOY.
  • FY 2017 140% to target FY 2018 170% to target.
10/2011 to 11/2015
Campaign Manager Snagajob.Com Charleston, SC,
  • Lead of the Digital X-Ray and Mammography modalities.
  • Developed relationships with clients and provided individualized customer service to maintain longevity of accounts.
  • Managed campaign development, creative designs and ad tracking.
  • Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
  • Trained and mentored newly hired employees to provide better grasp of job responsibilities and expectations.
  • Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
  • Gathered and evaluated promotional data to improve future planning.
  • Developed presentations and other materials to illustrate campaign performance for use in management meetings.
  • Communicated with sales department and account executives to update account information.
  • Verified and updated customer account information to keep all details current.
06/2008 to 09/2010
Commercial Operations Specialist Baker Hughes Company Newcastle, WY,
  • Evaluated documentation such as purchase orders, change orders and purchase contracts for accuracy and compliance.
  • Identified operational and performance issues and worked with managers to resolve concerns.
  • Reduced process lags and trained team members on best practices and protocols.
  • Served as liaison between certain departments to implement new improvement plans and changes.
  • Analyzed operational performance to identify pain points and provided actionable solutions to management.
  • Performed audits ensuring compliance.
Education and Training
Expected in
Office Administration and Technology Certificate:
Honolulu Community College - ,

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Resume Overview

School Attended

  • Honolulu Community College

Job Titles Held:

  • Marketing Manager
  • Account Manager
  • Campaign Manager
  • Commercial Operations Specialist


  • Office Administration and Technology Certificate

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