In depth knowledge of all social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
Adobe Creative Suite
Video and Photo editing
Client/Patient Relations and Communication
Attention to Detail
Online Presence Monitoring
Public and Media Relations
Personable Marketing Manager skilled in creating compelling content for a variety of print and digital platforms. Well-versed in social media, client relations, and market analysis.
Marketing Manager, 03/2019 to 07/2020 Chad Johnson Orthodontics - Charlotte , North Carolina
Managed marketing and social media efforts for 3 practice locations with a focus on accuracy of content on each respective page
Represented at community events by designing booth, distributing marketing materials, engaging potential patients, and scheduling consults. Events include races, festivals, bridal shows, school events, health expos, charity galas etc. We participate in roughly 20 events per year
Planned, executed and managed all marketing projects
Frequent visitation to referring dental practices to foster relationships and be a liaison between our practice and theirs
Developed and posted before and afters, patient testimonials, updates, contests, educational videos and news
Boosted brand awareness through multi-channel marketing
Designed ads for publication in local magazines, yearbooks, signage, and monthly/quarterly ads using graphic design software and applications like Indesign, Photoshop, Canva
Developed monthly, quarterly and yearly marketing plan that includes events, campaigns, sponsorships, patient appreciation events, and doctor events
Created monthly, and yearly referral analysis to assess ROI and ensure marketing efforts are generating more patient referrals
Deployed monthly newsletter that included news, information, and updates to our patients and clients
Created promotional materials for distribution
Developed creative gifts for patients as well as referring dentists
Stayed up to date on industry standards as well as new and upcoming dental offices that we could develop relationships with. This included scheduling lunches, dropping off "goodies" and keeping open communication about mutual patients
Marketing Manager , 07/2018 to 12/2018 Colorado Plastic Surgery Center - Denver, CO
Oversaw all social media operations at a managerial level, assuring content and information was accurate and uphelp quality standards
Daily presence in operating room to capture surgical procedures on video for extensive Snapchat and Instagram following as well as website content
Responded to client inquiries in a timely manner
Engage with patients to gather information about their experience, photos, videos, and testimonials
Increased Instagram following by 4k in under 5 months
Utilized tracking apps like Snaplytics and Sprout Social to monitor engagement
Deployed e-mail campaigns and newsletters using Mailchimp
Became subject matter expert on surgical/ non surgical procedures, as well as products and treatments offered by the practice
Devised and deployed online marketing plans with optimized SEO, social media, PPC and viral video campaign strategies
Managed paid partnerships with reputable surgeons like Dr. Miami and Dr. Six by generating eye grabbing content to be published on their platforms
Created graphics from scratch, produced live/recorded segments, structured giveaways, and gathered patient testimonials for publishing on company website
Organized and planned in office parties and events for patients
Created digital and print content that was both educational and entertaining
Brand Ambassador, 07/2016 to 07/2018 Elsa Fine Boutique - Charlotte , NC
Acted as brand ambassador for the Charlotte, NC based boutique.
Developed key messaging, branding and positioning statements.
Implemented creative voice and media writing skills when generating posts for fashion blog as well as website content.
Utilized Instagram Hashtags and Paid Promotional posts to create more social media traffic, drive sales and increase relevant clientele in the local area.
Communicated product value, quality and style to educate and entice potential customers.
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Companies Worked For:
Chad Johnson Orthodontics
Colorado Plastic Surgery Center
Elsa Fine Boutique
East Carolina University
Job Titles Held:
Newsroom Associate/Marketing Associate
Bachelor of Arts : : Communications , 05/2017
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