Marketing Manager Resume Example
Love this resume?Build Your Own Now
MARKETING MANAGER
Skills
- In depth knowledge of all social media platforms (Instagram, Facebook, Twitter, Pinterest, YouTube)
- Project/Campaign Management
- Microsoft Suite
- Adobe Creative Suite
- Video and Photo editing
- Client/Patient Relations and Communication
- Attention to Detail
- Data Analysis/Tracking
- Graphic Design
- Quality Assurance
- E-mail Marketing
- Online Presence Monitoring
- Ad development
- Event planning/Execution
- Brand development
- Public and Media Relations
Professional Summary
Personable Marketing Manager skilled in creating compelling content for a variety of print and digital platforms. Well-versed in social media, client relations, and market analysis.
Work History
Marketing Manager, 03/2019 to 07/2020
Balfour - Philadelphia , PA
Balfour - Philadelphia , PA
- Managed marketing and social media efforts for 3 practice locations with a focus on accuracy of content on each respective page
- Represented at community events by designing booth, distributing marketing materials, engaging potential patients, and scheduling consults. Events include races, festivals, bridal shows, school events, health expos, charity galas etc. We participate in roughly 20 events per year
- Planned, executed and managed all marketing projects
- Frequent visitation to referring dental practices to foster relationships and be a liaison between our practice and theirs
- Developed and posted before and afters, patient testimonials, updates, contests, educational videos and news
- Boosted brand awareness through multi-channel marketing
- Designed ads for publication in local magazines, yearbooks, signage, and monthly/quarterly ads using graphic design software and applications like Indesign, Photoshop, Canva
- Developed monthly, quarterly and yearly marketing plan that includes events, campaigns, sponsorships, patient appreciation events, and doctor events
- Created monthly, and yearly referral analysis to assess ROI and ensure marketing efforts are generating more patient referrals
- Deployed monthly newsletter that included news, information, and updates to our patients and clients
- Created promotional materials for distribution
- Developed creative gifts for patients as well as referring dentists
- Stayed up to date on industry standards as well as new and upcoming dental offices that we could develop relationships with. This included scheduling lunches, dropping off "goodies" and keeping open communication about mutual patients
Marketing Manager , 07/2018 to 12/2018
Balfour - Topeka , KS
Balfour - Topeka , KS
- Oversaw all social media operations at a managerial level, assuring content and information was accurate and uphelp quality standards
- Daily presence in operating room to capture surgical procedures on video for extensive Snapchat and Instagram following as well as website content
- Responded to client inquiries in a timely manner
- Engage with patients to gather information about their experience, photos, videos, and testimonials
- Increased Instagram following by 4k in under 5 months
- Utilized tracking apps like Snaplytics and Sprout Social to monitor engagement
- Deployed e-mail campaigns and newsletters using Mailchimp
- Became subject matter expert on surgical/ non surgical procedures, as well as products and treatments offered by the practice
- Devised and deployed online marketing plans with optimized SEO, social media, PPC and viral video campaign strategies
- Managed paid partnerships with reputable surgeons like Dr. Miami and Dr. Six by generating eye grabbing content to be published on their platforms
- Created graphics from scratch, produced live/recorded segments, structured giveaways, and gathered patient testimonials for publishing on company website
- Organized and planned in office parties and events for patients
- Created digital and print content that was both educational and entertaining
Brand Ambassador, 07/2016 to 07/2018
Colorado Plastic Surgery Center - City , STATE
Colorado Plastic Surgery Center - City , STATE
- Acted as brand ambassador for the Charlotte, NC based boutique.
- Developed key messaging, branding and positioning statements.
- Implemented creative voice and media writing skills when generating posts for fashion blog as well as website content.
- Utilized Instagram Hashtags and Paid Promotional posts to create more social media traffic, drive sales and increase relevant clientele in the local area.
- Communicated product value, quality and style to educate and entice potential customers.
Newsroom Associate/Marketing Associate, 08/2016 to 05/2017
WNCT News-CBS - City , STATE
WNCT News-CBS - City , STATE
- Conducted extensive research to determine which community issues would most impact the residence of Eastern NC in order to produce the most newsworthy content
- Engaged with members of the community to gather soundbites and interviews
- Updated social media postings to reflect the latest in news stories, events, and programs
- Represented WNCT at local events
- Wrote, Edited and Produced mock news stories that showcased my keen eye for compelling stories
- Collaborated with producers and management in development of broadcast content such as newscasts, promotions and teasers
- Produced and shot commercials for local businesses to be aired during the news cycle
Education
Bachelor of Arts: : Communications, 05/2017East Carolina University - City, State
DISCLAIMER
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
Resume Strength
- Word choice
- Measurable results
- Typos
Resume Overview
School Attended
- East Carolina University
Job Titles Held:
- Marketing Manager
- Brand Ambassador
- Newsroom Associate/Marketing Associate
Degrees
- Bachelor of Arts : : Communications , 05/2017
Similar Resumes
