Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Skills
Client/Patient Relations and Communication
Project/Campaign Management
Microsoft Suite
Adobe Creative Suite
Attention to Detail
Data Analysis/Tracking
Quality Assurance
E-mail Marketing
Online Presence Monitoring
Ad development
Public and Media Relations
Professional Summary
Profit-minded Marketing Manager with demonstrated success driving sustained revenue by working and connecting with Patients, Doctors, Sponsor, and Donors. Industrious, articulate and tenacious with strong history of surpassing objectives by leveraging strategy and advanced people skills.
Work History
Marketing Coordinator and Executive Assistant , 02/2021 to Current Balfour – Philadelphia, PA,
Prepared documents, reports and presentations for executives and board members using advanced software proficiencies.
Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
Worked with senior management to initiate new projects and assist in various processes.
Conduct presentations with potential partners and donors to explain our mission
Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Composed daily posts for social media and helped build presence for YBLA on Facebook and Instagram.
Video editing, flyer creation, photography
Liaised with Digital Marketing Consultant to manage and deliver marketing and communications plans.
Marketing Manager, 03/2019 to 07/2020 Balfour – Topeka, KS,
Managed marketing and social media efforts for 3 practice locations with a focus on accuracy of content on each respective page
Represented at community events by designing booth, distributing marketing materials, engaging potential patients, and scheduling consults. Events include races, festivals, bridal shows, school events, health expos, charity galas etc. We participate in roughly 20 events per year
Frequent visitation to referring dental practices to foster relationships and be a liaison between our practice and theirs
Planned, executed and managed all marketing projects
Developed and posted before and afters, patient testimonials, updates, contests, educational videos and news
Boosted brand awareness through multi-channel marketing
Designed ads for publication in local magazines, yearbooks, signage, and monthly/quarterly ads using graphic design software and applications like Indesign, Photoshop, Canva
Developed monthly, quarterly and yearly marketing plan that includes events, campaigns, sponsorships, patient appreciation events, and doctor events
Created monthly, and yearly referral analysis to assess ROI and ensure marketing efforts are generating more patient referrals
Developed creative gifts for patients as well as referring dentists
Stayed up to date on industry standards as well as new and upcoming dental offices that we could develop relationships with. This included scheduling lunches, dropping off "goodies" and keeping open communication about mutual patients
Marketing Manager , 07/2018 to 12/2018 Colorado Plastic Surgery Center – City, STATE,
Oversaw all social media operations at a managerial level, assuring content and information was accurate and uphelp quality standards
Daily presence in operating room to capture surgical procedures on video for extensive Snapchat and Instagram following as well as website content
Became subject matter expert on surgical/ non surgical procedures, as well as products and treatments offered by the practice
Responded to client inquiries in a timely manner
Engage with patients to gather information about their experience, photos, videos, and testimonials
Increased Instagram following by 4k in under 5 months
Utilized tracking apps like Snaplytics and Sprout Social to monitor engagement
Deployed e-mail campaigns and newsletters using Mailchimp
Devised and deployed online marketing plans with optimized SEO, social media, PPC and viral video campaign strategies
Managed paid partnerships with reputable surgeons like Dr. Miami and Dr. Six by generating eye grabbing content to be published on their platforms
Created graphics from scratch, produced live/recorded segments, structured giveaways, and gathered patient testimonials for publishing on company website
Organized and planned in office parties and events for patients
Created digital and print content that was both educational and entertaining
Newsroom Associate/Marketing Associate, 08/2016 to 05/2017 WNCT News-CBS – City, STATE,
Conducted extensive research to determine which community issues would most impact the residence of Eastern NC in order to produce the most newsworthy content
Engaged with members of the community to gather soundbites and interviews
Updated social media postings to reflect the latest in news stories, events, and programs
Represented WNCT at local events
Wrote, Edited and Produced mock news stories that showcased my keen eye for compelling stories
Collaborated with producers and management in development of broadcast content such as newscasts, promotions and teasers
Produced and shot commercials for local businesses to be aired during the news cycle
Education
Bachelor of Arts: Communications, Expected in 05/2017 East Carolina University - Greenville, NC GPA:
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