Business Development Professional with an accomplished career delivering revenue and profit gains within highly competitive U.S. markets through exceptional communication, focused strategies, strong negotiation skills, tactical business partnerships and solutions with an unquestionable high degree of energy and integrity.
* Dynamic tenure that featured the strengthening of the organization's marketing strategies, lead generation, account nurturing, branding, CRM analysis, product launches and sales tactics for home services and resort destinations throughout the Midwest, Mid-Atlantic and Carolina regions. * Developed multiple marketing channels with 126+ B2B partnerships throughout 11 states, offline and online initiatives, direct response mailers, email campaigns, lead nurturing and strategic affiliates, while directing region-wide teams of marketing and sales representatives. * Managed content and analyzed performance of marketing collateral, lead generation/nurturing/conversions, social media/web content and re-distributed strategies to heighten brand offerings, community awareness levels and accommodate consumer buying trends. Consistently exceeded historical company records in marketing response and revenue since 2008, producing 17% YTD increase for $15M business channel and double-digit projections for 2015. Trident Marketing, Inc.; Southern Pines, NC ) Marketing Manager 2007 - 2015 * Served as primary point of contact for everything concerning trade show strategies/sponsorships/management, lead generation, sales projections and targets, market penetration, hiring and training of B2B/B2C field staff, team building, 3rd party contractors and account incentives for client retention levels. (78 sponsored shows budgeted for 2015). * Purchased, distributed and audited all inventory of marketing collateral and materials within headquartered warehouse, regional offices and affiliate venues. * Recruited to organize and communicate support of community events, sponsorships, and departmental incentives, which consistently provided annual charitable contributions exceeding $30,000 to The Boys & Girls Club, Habitat for Humanity and the Leukemia & Lymphoma Society. * Performed sales forecasting and competitive analysis to determine marketing and sales performance levels and identified the need for new developments and modifications on a monthly, quarterly and annual basis. * Recognized as #1 Eastern and National Coast-to-Coast Developer for 3 consecutive years.
* Successfully promoted 300-room hotel, restaurant, RV resort, vintage railroad, retail stores and affiliate properties and attractions via B2B partnerships, direct mail pieces, digital media, consumer magazines and trade shows. * Created and managed content and layout of marketing materials, sales kits and website, hosted training videos and live radio segments. * Initiated partnerships with national and southwest affiliates to promote company product awareness, destination and leverage marketing strategies and sales revenue with consumers, travel agencies and tour operators, both domestic and international. * Opened and operated Pittsburgh, PA regional office to further develop Midwest & Eastern markets. * Developed 52 new nationwide partnerships, consisting of 1,200 retail offices resulting in an additional $8 million in sales through B2B relationships, trade shows, PR, local and national media, promotional videos and event presentations. * Received National AAA Preferred Partner of the Year Recognition from 2003-2005.
* Held full P&L responsibility for all marketing/sales strategies and operations through direct training, leadership, and supervision of managers, sales team, customer service representatives and internal respiratory medical professionals. * Performed B2B and B2C in-service presentations for referring health care professionals, Hospice and consumers on product line, services/offerings, government policies, JCAHO accreditation and company policies/procedures. * Managed distribution of all product lines from processing orders, delivery and return of all product lines and routine audits, tests and repairs of in-house/in-use/in-field inventory. * Grew annual sales of start-up location from $240K to $2.4M within 22 months, while leading strong professional team within highly competitive respiratory, pharmaceutical, diabetic, Sleep Clinic and medical equipment market. * In charge of policy formulation, product promotions and trade shows, incentive programs, and competitive sales goals. * Pioneered positioning strategies, marketing plans and customer service techniques, consistently realizing a 15% - 20% ROI.
B2B, Marketing, Sales, Training, And Sales, B2c, Inventory, And Account, Basis, Branding, Buying, Buying/procurement, Competitive Analysis, Crm, Customer Relationship Management, Forecasting, Increase, Lead Generation, Marketing Collateral, Performed Sales, Sales Forecasting, Sales Projections, Sales Representatives, Team Building, Trade Show, Accounts Manager, Digital Media, Direct Mail, In Sales, Million, National Accounts, Pr, Product Awareness, Promotional, Public Relations, Railroad, Retail, Retail Marketing, Sales Revenue, Sales Through, Annual Sales, Audits, Competitive Sales, Customer Service, Incentive Programs, Marketing Promotions, Marketing/sales, Operations, Product Promotions, Receptionist, Retail Sales, Roi, Sales Goals, Sales Of, Sales Strategies, Sales Team, Auditing, Brand Identity, Brand Marketing, Budget, Business Development, Consultative Sales, Contract Negotiations, Direct Mail Marketing, Excel, Ms Office, Needs Assessment, Powerpoint, Problem Solving, Procurement, Project Management, Quality Assurance, Search Engine Optimization, Seo, Solutions
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