Product Manager with extensive experience in consumer packaged goods, horticulture, retail, technical hardware, and building industries. Mass channel experience including food, drug, retail, club, dollar, and DIY segments.
New Product Development and Launch experience
Proven P&L responsibility
Setting Strategic direction
Extensive analytical ability and problem solving skills
Proficient in Adobe Photoshop, Illustrator and InDesign
Strong management and supervisory experience
MARKETING MANAGER, 07/2016 to CurrentFruit of the Loom － Bowling Green, KY
Successfully led the introduction of new brand at Walmart which led to securing the brand and full H-Rack placement chain wide starting Spring 2019.
Managed cross functional teams to ensure the implementation of the new Radiant by Vanity Fair brand was successful.
Led the development of the product line and packaging development for the new Radiant brand with the Design and Creative teams.
Led the Digital marketing efforts for our Mass channel brands with Walmart.com and Amazon.com. Experienced double digit growth with both retailers over Last Year.
Responsible for achieving profit goals including sales, volume, gross margin and operating margin. Successfully achieved operating margin goals in a challenging retail environment.
Developed and implemented competitive pricing and promotional plans to drive sales and FOTL and retailers margins expectations.
Analyzed and managed the macro forecast to achieve volume and inventory goals across all assigned brands and retailers.
Coached, supported and developed direct reports.
GLOBAL PRODUCT MANAGER, 11/2015 to 07/2016Smithers-Oasis North America － Kent, OH
Successfully introduced 4 new products; Responsible for managing the entire product life cycle from strategic planning to tactical activities with a variety of internal and external cross functional teams.
Key role in developing and implementing a global go-to-market plan, working with all departments and all global business units in 10+ countries.
Responsible for driving the timely launch of all products within designated divisions. Internal and external evangelist for the product offering, working closely with the sales representatives and key customers.
Specified market requirements for current and future products by conducting market research supported by on-going visits to customers and prospective customers.
PRODUCT MARKETING MANAGER, 04/2006 to 03/2016Hettich America － Buford, GA
Developed marketing plan and set strategic direction for the Folding
and Sliding Door Hardware product line. Developed product portfolio and grew market
share while satisfying distributor needs and maintaining competitive
Responsible for developing and managing Sales, Cost, Marketing and
Implemented key strategic choices and led product commercialization
Through extensive market and competitive analysis defined and developed
product strategy to grow revenue and profitability.
Liaison between Engineering team, Sales and Customer requirements. Set the product improvement and development
focus with Engineering and Manufacturing teams.
Set new pricing strategy that maximized profitability while staying competitive.
Managed the P&L to ensure product line achieved sales and margin
targets while also focusing on new product development and product improvement.
Worked closely with Production Planning on SKU rationalization and
inventory level planning.
Trained overseas Affiliates on product line and helped introduce
Folding and Sliding Door Hardware lines in five new markets (India, Middle
East, Australia, Japan and Korea).
Product Expert and Liaison with Architects and Specification
Developed and created new marketing materials including sell sheets,
catalogs, flyers, advertising, product training presentations, and competitive
summaries for internal and external audiences.
Proficient with all Microsoft office software applications and Adobe
Creative Suite, including Photoshop, Illustrator and InDesign
Previous Work Experience
MARKETING PRODUCT MANAGER, 2004 - 2006
International Greetings U.S.A
Responsible for all Marketing, Product Development and Creative aspects of Mass Market division of international giftwrap and gift giving company.
Doubled the Mass Market division sales in first year. Gained entry into two key large mass-market retailers and grew sales and profitability in others.
Developed extensive product offering for Mass Market channel from the ground up that enabled us to achieve aggressive channel growth strategy.
Directed product development and manufacturing with domestic and overseas vendors.
Developed innovative displays and product packaging that gained entry in key retailers.
Decreased Cost of key product line by 25% through product, packaging and manufacturing changes to be more competitive in market.
Sales experience.Directly called on Buyers as product, design, packaging and display expert.
Set up and implemented procedures & processes to ensure that products shipped to retailers specifications accurately and on time, which is crucial in the seasonal business.
Brought mass-market knowledge to company; previously they dealt mainly with smaller specialty shops with limited experience dealing with large mass-market retailers and their requirements & timelines.
Managed and developed seven direct reports, including Product Managers and Designers.
PRODUCT MANAGER, 2003
The Evercare Company, Alpharetta,
Responsible for all Marketing, Product Development and Creative aspects
of Bath, Storage and Children's Storage and Furniture lines.
Worked closely with overseas vendors on development, manufacturing and
on-time delivery to meet product line and customer expectations.
Trade Brands 2000 – 2002
P&L responsibility for Supreme diaper
category with $30 million in Revenue.
Successfully launched an improved product;
resulted in increased distribution in key accounts.
Worked closely with R&D department to
develop new and innovative product specifications.
Initiated, negotiated and secured a new
licensed property resulting in increased distribution and segment visibility.
Developed the category-marketing plan
including new segment positioning and strategy.
Maintained segment profitability while
improving Consumer Preference & Performance scores.
Gathered, analyzed, and reacted to syndicated
data, POS, competitive and consumer research data.
Initiated and directed implementation of new
packaging and promotional materials to improve and support brand image and
Greetings 1996 – 2000
Direct P&L responsibility for categories with $630 million in
Improved sticker product line, exceeding prior year's sales by 20%.
Increased category placements by 15% through launch of new licensed
Improved the COG of one product line by 9% through the development of
Managed and developed six Assistant Product Managers.
Successfully launched 12 programs with product improvements. Led cross-functional teams from concept to
Worked closely with Sales to develop account specific revenue
Managed Asst. Product Managers in the development, planning and
execution of their programs.
Developed and implemented a new pricing strategy across all seasonal
programs to satisfy consumerneeds and maintain retailer profitability.
Created and implemented specific marketing programs for Key Accounts: Target,
Analyzed data and implemented strategies to improve Seasonal programs.
Data included IRI, POS, consumer research, competitive activities, and trend
Company 1992 – 1996
Managed all aspects of a 10+ million-dollar commodity product line
including Purchasing, Pricing, Inventory control, and successfully met or
exceeded all aspects of the financial plan.
DEVELOPMENT PROGRAM, BUYER
as an Assistant Buyer and Area Sales Manager. Managed sales, merchandising,
promotions, line planning, inventory control, vendor negotiations, and
identified market opportunities.
Education and Training
Master of Business Administration:August 1991Kent State University
Bachelor of Arts:Fashion Merchandising,May 1988Bowling Green State University