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Marketing Manager Resume Example

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MARKETING MANAGER
Professional Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player seeking to leverage background to take the next career step with a dynamic organization.

Skills
  • Photo and video shoots
  • Social media engagement
  • Marketing collateral
  • Market research and analysis
  • Market positioning
  • Brand development and management
  • Database management
  • Strong technical aptitude
  • Customer and member relations
  • Special events planning
  • Operations management
  • HR functions
  • Budgeting and forecasting
  • ROI analysis
  • Revenue generation strategies
  • Sprout Social
  • Constant Contact
  • Business development
  • Project management
  • Vendor relations
  • Email blasts and newsletters
  • Sales expertise
Work History
Marketing Manager, 12/2018 to 05/2019
Company Name – City, State
  • Designed and produced collateral for all property departments including: image selection, fact checking, color-review, proofreading, brand voice alignment, and budget
  • Planned, created, and scheduled social media posts (Instagram, Facebook, Twitter), ensuring accurate, current, and on-brand content across all channels using Sprout Social
  • Transformed social media platforms to better engage customers and promote sales
  • Increased Instagram followers 500% in a two month period
  • Created and managed email campaigns using Higher Logic
  • Managed property website descriptions, photography, and links
  • Monitored and updated all outside websites including wedding and Online Travel Agency's for accuracy (Expedia, Orbitz, The Knot, etc.)
  • Created print ads using Adobe InDesign for holiday marketing and seasonal needs
  • Developed and leveraged relationships with relevant social media influencers to boost the property's social media reach and increase the property's digital image gallery
  • Managed vendor and agency relationships for print and photography needs; handled print media buys
  • Processed daily, weekly and monthly report updates for leadership and team members on forecasting, sales averages, pace, and productivity
  • Planned and directed a property photo shoot to update essential digital assets as specified by corporate requirements for new reservation system
  • Briefed senior executives on weekly and monthly projections, product launches and other marketing plans
  • Managed property brand messaging, promotional strategies, and product commercialization
Spa Marketing Specialist, 11/2015 to 03/2019
Company Name – City, State
  • Wrote copy for social media, newsletters, website and interview requests
  • Created collateral from concept to creative design through to completion
  • Provided revenue analysis and strategy; initiated and implemented processes to maximize revenue and reduce labor based on findings
  • Managed and enhanced the Online Booking Engine for spa reservations
  • Developed a process to capitalize on CRM data to increase profit margin of discounted promotions by 17%
  • Managed email blasts and promotions through Constant Contact
  • Resolved complaints and issues involving guests and members; identified solutions to address challenges within the system to mitigate future issues
  • Cultivated member relations
  • Restructured the CRM database for greatest efficiency and marketing capabilities
  • Supervised employee training to ensure best practices, optimize productivity and decrease process lags
  • Developed backend tracking numbers through Navis to measure campaign results and determine ROI
Spa Sales & Marketing Manager, 11/2002 to 11/2013
Company Name – City, State
  • Directed all sales, marketing and communications aspects of 41-treatment room spa with diverse team of 125+ individuals including body workers, administrative support, fitness professionals, and aestheticians
  • Established the annual spa marketing strategy to align with the corporate agenda
  • Researched and wrote all communication materials including press releases, interviews, corporate and property communications, e-blasts, newsletters, and promotional materials
  • Created spa brochures, collateral, and contributed to corporate website
  • Served as spokesperson for all media outlets including on-camera appearances
  • Organized media, VIP, and travel agent trips, tours, information packets, photo shoots, and interviews
  • Spearheaded an innovative concept allowing the salon to triple its revenue: teamed up with resort departments to transform the fitness studio into a "Salon Lounge" to accommodate the large group event
  • Developed and enhanced the brand story for Revive Spa, capitalizing on the use of indigenous ingredients and the expertise of a local botanist: "Revive" brand now speaks to signature treatments, rituals, products, color, and scents
  • Increased salon sales and brand exposure by generating seasonal promotions, including "Margaritas in May" for Cinco de Mayo; received live, local studio coverage
  • Launched Revive Spa "Farm-to-Treatment Table" concept using the spa's organic garden which was expanded to encompass the JW Portfolio - The concept gained national exposure on HGTVGardens.com
  • Increased Spa Concierge Leadership Excellence score from 46% to 91% in 2013
  • Recognized for high score in Leadership Excellence, Esthetician's Department, 2013
  • Sold and executed spa and fitness programs for groups of 5-500 attendees
  • Partnered with the Boys & Girls Club of Scottsdale for the annual Spa-Tacular fundraising events
Spa Sales Coordinator, 12/1999 to 11/2002
Company Name – City, State
  • Trained and developed the Spa Coordinator and Attendant opening teams
  • Coordinated all group programs, working with meeting planners, event teams, and accounting department
  • Created departmental training manuals focusing on up-selling techniques while maintaining the Four Season's customer service culture
Education
Bachelor of Arts: MarketingAmerican Public University - City, State
magna cum laude
Associate of Applied Science: Fashion MarketingHighline Community College - City, State
Dean's List
Awards
  • Manager of the Quarter | Nominee JW Marriott Desert Ridge Resort & Spa (2006)
  • Element of Excellence Award | Teamwork JW Marriott Desert Ridge Resort & Spa (2003)
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Resume Overview

School Attended

  • American Public University
  • Highline Community College

Job Titles Held:

  • Marketing Manager
  • Spa Marketing Specialist
  • Spa Sales & Marketing Manager
  • Spa Sales Coordinator

Degrees

  • Bachelor of Arts : Marketing
    Associate of Applied Science : Fashion Marketing

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