Marketing Manager Resume Example Benchmark Hospitality

MARKETING MANAGER

Professional Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player seeking to leverage background to take the next career step with a dynamic organization.

Skills

Photo and video shoots
Social media engagement
Marketing collateral
Market research and analysis
Market positioning
Brand development and management
Database management
Strong technical aptitude
Customer and member relations
Special events planning
Operations management

HR functions
Budgeting and forecasting
ROI analysis
Revenue generation strategies
Sprout Social
Constant Contact
Business development
Project management
Vendor relations
Email blasts and newsletters
Sales expertise

Work History

Marketing Manager, 12/2018 to 05/2019
Benchmark Hospitality – Kahuku , HI

Designed and produced collateral for all property departments including: image selection, fact checking, color-review, proofreading, brand voice alignment, and budget
Planned, created, and scheduled social media posts (Instagram, Facebook, Twitter), ensuring accurate, current, and on-brand content across all channels using Sprout Social
Transformed social media platforms to better engage customers and promote sales
Increased Instagram followers 500% in a two month period
Created and managed email campaigns using Higher Logic
Managed property website descriptions, photography, and links
Monitored and updated all outside websites including wedding and Online Travel Agency's for accuracy (Expedia, Orbitz, The Knot, etc.)
Created print ads using Adobe InDesign for holiday marketing and seasonal needs
Developed and leveraged relationships with relevant social media influencers to boost the property's social media reach and increase the property's digital image gallery
Managed vendor and agency relationships for print and photography needs; handled print media buys
Processed daily, weekly and monthly report updates for leadership and team members on forecasting, sales averages, pace, and productivity
Planned and directed a property photo shoot to update essential digital assets as specified by corporate requirements for new reservation system
Briefed senior executives on weekly and monthly projections, product launches and other marketing plans
Managed property brand messaging, promotional strategies, and product commercialization

Spa Marketing Specialist, 11/2015 to 03/2019
Marriott International – Marco Island , FL

Wrote copy for social media, newsletters, website and interview requests
Created collateral from concept to creative design through to completion
Provided revenue analysis and strategy; initiated and implemented processes to maximize revenue and reduce labor based on findings
Managed and enhanced the Online Booking Engine for spa reservations
Developed a process to capitalize on CRM data to increase profit margin of discounted promotions by 17%
Managed email blasts and promotions through Constant Contact
Resolved complaints and issues involving guests and members; identified solutions to address challenges within the system to mitigate future issues
Cultivated member relations
Restructured the CRM database for greatest efficiency and marketing capabilities
Supervised employee training to ensure best practices, optimize productivity and decrease process lags
Developed backend tracking numbers through Navis to measure campaign results and determine ROI

Spa Sales & Marketing Manager, 11/2002 to 11/2013
REVIVE SPA AT JW MARRIOTT DESERT RIDGE – City , STATE

Directed all sales, marketing and communications aspects of 41-treatment room spa with diverse team of 125+ individuals including body workers, administrative support, fitness professionals, and aestheticians
Established the annual spa marketing strategy to align with the corporate agenda
Researched and wrote all communication materials including press releases, interviews, corporate and property communications, e-blasts, newsletters, and promotional materials
Created spa brochures, collateral, and contributed to corporate website
Served as spokesperson for all media outlets including on-camera appearances
Organized media, VIP, and travel agent trips, tours, information packets, photo shoots, and interviews
Spearheaded an innovative concept allowing the salon to triple its revenue: teamed up with resort departments to transform the fitness studio into a "Salon Lounge" to accommodate the large group event
Developed and enhanced the brand story for Revive Spa, capitalizing on the use of indigenous ingredients and the expertise of a local botanist: "Revive" brand now speaks to signature treatments, rituals, products, color, and scents
Increased salon sales and brand exposure by generating seasonal promotions, including "Margaritas in May" for Cinco de Mayo; received live, local studio coverage
Launched Revive Spa "Farm-to-Treatment Table" concept using the spa's organic garden which was expanded to encompass the JW Portfolio - The concept gained national exposure on HGTVGardens.com
Increased Spa Concierge Leadership Excellence score from 46% to 91% in 2013
Recognized for high score in Leadership Excellence, Esthetician's Department, 2013
Sold and executed spa and fitness programs for groups of 5-500 attendees
Partnered with the Boys & Girls Club of Scottsdale for the annual Spa-Tacular fundraising events

Spa Sales Coordinator, 12/1999 to 11/2002
FOUR SEASONS RESORT AT TROON NORTH – City , STATE

Trained and developed the Spa Coordinator and Attendant opening teams
Coordinated all group programs, working with meeting planners, event teams, and accounting department
Created departmental training manuals focusing on up-selling techniques while maintaining the Four Season's customer service culture

Education

Bachelor of Arts: MarketingAmerican Public University - City, State
magna cum laude

Associate of Applied Science: Fashion MarketingHighline Community College - City, State
Dean's List

Awards

Manager of the Quarter | Nominee JW Marriott Desert Ridge Resort & Spa (2006)
Element of Excellence Award | Teamwork JW Marriott Desert Ridge Resort & Spa (2003)

Resume Overview

School Attended

American Public University
Highline Community College

Job Titles Held:

Marketing Manager
Spa Marketing Specialist
Spa Sales & Marketing Manager
Spa Sales Coordinator

Degrees

Bachelor of Arts : Marketing
Associate of Applied Science : Fashion Marketing

Marketing Manager Resume Example

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