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Marketing Manager Resume Example

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MARKETING MANAGER
Summary

Experienced and versatile marketing manager with outstanding organizational and communication skills. Detail oriented, excellent time management skills and proven track record in meeting critical deadlines and adjusting to changing needs. Experience in developing and executing marketing campaigns while managing a team and handling day-to-day marketing activities.

Experience
Marketing Manager | 04/2016 to Current
Calico Brands, Inc - Ontario, CA

Marketing Manager for Calico Brands, Inc., a consumer-packaged goods company. Over 5 years, promoted within the organization from Marketing Assistant, Marketing Coordinator then as Marketing Manager. Responsible for managing projects to meet marketing goals, creating marketing campaigns, developing budgets, advertising, social media, trade show and brand promotion.

  • Responsible for managing positioning of brand/product line.
  • Deploying successful campaigns from ideation to execution (i.e.
  • Marketing, advertising and social media).
  • Strengthened product branding initiatives by developing campaigns, marketing materials, and social media presence to maximize outreach.
  • Prepare and monitor budgets for national trade shows, advertising, social media and general marketing expenses on a annual basis and allocate funds as needed.
  • New product development and product line extensions.
  • Oversee and approve marketing and sales material.
  • Collaborated with sales and creative departments to influence critical marketing growth outcomes, creation of marketing collateral and support sales effort.
  • Aligned activities with corporate objectives by coordinating marketing and sales processes.
  • Oversee & manage day to day tasks of marketing department.
Marketing Coordinator | 05/2014 to 08/2015
Stewart Title - Redlands, CA

Marketing coordinator for Stewart Title of California offices. Partnered with Division Presidents, Sales Managers, Escrow Managers and Business Development Officers in eight regional divisions throughout the state to help them achieve their marketing goals. Responsible for managing all local marketing requests, creating and/or updating marketing collateral using Stewart branded templates and work in conjunction with Stewart Title's corporate marketing department in Houston, TX.

  • Manage all incoming marketing requests submitted by Stewart Title of California offices.
  • Update and/or create marketing collateral using branded InDesign and Photoshop templates.
  • Collaborate with Sales Managers on new marketing pieces.
  • Provide training to the field on all marketing programs.
  • Work with print vendor on timely delivery of all local print orders and specialty promotional items.
  • Create and/or update HTML email templates using Salesforce Marketing Cloud.
  • Create bi-monthly marketing drip campaigns, monthly marketing bulletins and quarterly eNewsletters for distribution to the field.
  • Monthly calls to Sales Managers to ensure marketing initiatives and needs are being met.
  • Create monthly tracking reports to track success and effectiveness of marketing initiatives.
Marketing Assistant | 12/2012 to 05/2014
South Coast Winery Resort & Spa - Temecula, CA
  • Project management & coordination of all incoming creative marketing projects.
  • Responsible for daily coordination of multiple marketing projects for Resort including print & web.
  • Worked directly with each revenue center, freelance graphic designer and print vendors.
  • Proofread and edit copy for all marketing collateral & newsletters.
  • Work with vendors on request for quotes & timely, cost efficient completion of projects.
  • Reputation Management and Social Media marketing.
  • Weekly & monthly Google Analytics web stat tracking reports.
Marketing Assistant | 02/2011 to 12/2012
Hal Hays Construction, Inc - Riverside, CA
  • Assisted VP of Marketing and Marketing Manager with proposal management and daily marketing activities.
  • Preparation of Marketing Proposals: work within strict deadlines to prepare technical and price proposals for bid submission.
  • Preparation of Marketing Materials: statement of qualification packages, marketing flyers/handouts, update company website, prepare company newsletter, update marketing displays.
  • Marketing/PR: write and distribute press releases, assist with trade show and event planning.
  • Preparation of Documents: create proposal templates, create proposal covers, heavy editing and proofreading.
Education and Training
California Baptist University
Bachelor of Arts - BA
Graphic Design & Digital Media, 12/2019
California State University - Fullerton
Masters of Business Administration
Marketing, 2009
California Polytechnic University
Bachelor of Science
Business Administration, 2005
Skills
  • Social Media Marketing
  • Project Management
  • Proofreading
  • Press releases
  • Project Management
  • Marketing campaign management
  • HTML
  • Deadline management
  • Adobe Creative Suite
  • Microsoft Office Suite
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Resume Overview

Companies Worked For:

  • Calico Brands, Inc
  • Stewart Title
  • South Coast Winery Resort & Spa
  • Hal Hays Construction, Inc

School Attended

  • California Baptist University
  • California State University
  • California Polytechnic University

Job Titles Held:

  • Marketing Manager
  • Marketing Coordinator
  • Marketing Assistant

Degrees

  • Bachelor of Arts - BA
    Masters of Business Administration
    Bachelor of Science

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