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MARKETING MANAGER Resume Example

Resume Score: 100%

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MARKETING MANAGER
Summary

Responsive and organized Strategic Marketing and Account Manager adept at managing intense demands of multiple existing customer accounts. Cultivates and maintains strong customer relationships. Skilled at meeting tight deadlines in a fast-paced environment.

Highlights
  • Strategic account development
  • Skilled in MS Office
  • Team building expertise
  • Efficient multi-tasker
  • Strong communicator
  • Customer-oriented
Accomplishments

Experience
January 2001 to May 2010
NARChicago, ILMARKETING MANAGER
  • Managed development and production of NAR's Member Reference Guide, a customized direct-mail piece sent to all 1.2 million members annually.
  • Created efficient process for completion of all tasks supporting ongoing production schedule.
  • Led NAR management team and NAR's consumer website management team through multi-year benefits campaign resulting in increased awareness of new benefits provided by NAR-owned entity.
  • Assisted with contract negotiation and managed corporate sponsorship relationships with major sports arena in Washington, DC and the state high school association.
  • Led production and delivery of print, radio and television ads in conjunction with these contracts including organizing on-site interviews/celebrity signing events, working with multiple vendors to create LED, diorama and other consumer-oriented signage.
  • Maintained database created in conjunction with ITS housing suite events utilized by senior staff and members; updated Web page content, event schedules, and managed request forms, credit card transaction approvals, and ticket distribution.
  • Provided regular updates to Senior VP on ticket requests and sales, event availability and selection, and tax-deductible donations received.
  • Managed development, distribution of and marketing communications plans in support of multiple marketing tool kits and member benefits materials for the associations and members.
  • Led in the transfer of these print tool kits and other member benefits materials to member website.
  • Coordinated communications pieces, logistical details and electronic media of trade show booth at Association's member meetings.
  • Worked with video production company to create and update annual member benefits videos.
  • Developed content and provided direction for additional video materials utilized at trade shows and other displays.
  • Managed orientation and workload of the marketing team's summer interns.
June 2010 to Current
National Association of REALTORS (NAR)Chicago, ILSENIOR STRATEGIC ALLIANCES ACCOUNT MANAGER
  • Serves as main contact between NAR and its key strategic partnership organizations and NAR investment companies participating in the Association's member benefits program. esponsible for ensuring partners provide exceptional offerings and positive user experiences.

Advises and provides strategic direction to partners in the development and execution of member marketing communications plans. As a result of leading in the incorporation of more cohesive and frequent communications, participation increased month-over-month in partner programs.

Manages contractual obligations including royalty payments, member usage and experiences, and list rental agreements. Improved process collection and overall presentation of documentation providing a more efficient flow of reporting between account managers and managing director.

Oversees training for account managers. Developed comprehensive training schedule resulting in improved communications and more efficient training process for new strategic alliances staff.

Directs account team from creation to delivery of twice yearly benefits program Marketing Summary. Put in force ongoing plan resulting in on-time delivery of materials to partners.

Maintains liaison between partner and members. High success rate in leading partner to amicably resolve customer/member issues.

Take efforts to improve partner offerings based on member feedback via phone and surveys.

Ensures partner benefits are accurately promoted through the Association's marketing materials.

January 1999 to January 2000
Participate.comChicago, ILMARKETING MANAGER
  • Assisted Public Relations Manager with press release writing and distribution.
  • Researched and organized speaking engagements for company president.
  • Selected trade expos location and organized sales team schedules.
  • Provided creative direction for booth signage and layout, coordinated logistics, created sales materials and managed inventory.
January 1997 to January 1999
Lawrence Ragan CommunicationsChicago, ILMARKETING MANAGER
  • Created business-to-business direct mailings for newsletters, manuals and conferences based upon marketing research.
  • Developed copy, selected mailing lists, managed design and print vendors.
  • Organized booth trade-show logistics at conferences and trade organizations.
  • Responsible for set-up, material distribution, book and newsletter sales.
Education
1996
Loyola University
New Orleans, LA, USA
International Business & Marketing
B.B.A

Additional course work in the Silva Method, The Pacific Institute, Negotiations for Professionals, Creative and Non-Fiction Writing, Principles of Public Relations, Project and Time Management, Trade Show Management, and more.


2008 recipient of NAR's Premium Bonus Award.  

Interests

Enjoy spending time outdoors, reading fiction, discovering new cities and attending museum exhibitions.

Skills
Additional Information
  • AWARDS & INTERESTS 2008 recipient of NAR's Premium Bonus Award. Enjoy spending time outdoors, reading fiction, discovering new cities and attending museum exhibitions.
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Resume Overview

Companies Worked For:

  • NAR
  • National Association of REALTORS (NAR)
  • Participate.com
  • Lawrence Ragan Communications

School Attended

  • Loyola University

Job Titles Held:

  • MARKETING MANAGER
  • SENIOR STRATEGIC ALLIANCES ACCOUNT MANAGER

Degrees

  • International Business & Marketing B.B.A

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