MARKETING MANAGER Resume Example

• Serves as main contact between NAR and its key strategic partnership organizations and NAR investment companies participating in the Association's member benefits program. esponsible for ensuring partners provide exceptional offerings and positive user experiences.

Advises and provides strategic direction to partners in the development and execution of member marketing communications plans. As a result of leading in the incorporation of more cohesive and frequent communications, participation increased month-over-month in partner programs.

Manages contractual obligations including royalty payments, member usage and experiences, and list rental agreements. Improved process collection and overall presentation of documentation providing a more efficient flow of reporting between account managers and managing director.

Oversees training for account managers. Developed comprehensive training schedule resulting in improved communications and more efficient training process for new strategic alliances staff.

Directs account team from creation to delivery of twice yearly benefits program Marketing Summary. Put in force ongoing plan resulting in on-time delivery of materials to partners.

Maintains liaison between partner and members. High success rate in leading partner to amicably resolve customer/member issues.

Take efforts to improve partner offerings based on member feedback via phone and surveys.

Ensures partner benefits are accurately promoted through the Association's marketing materials.

• Assisted Public Relations Manager with press release writing and distribution.
• Researched and organized speaking engagements for company president.
• Selected trade expos location and organized sales team schedules.
• Provided creative direction for booth signage and layout, coordinated logistics, created sales materials and managed inventory.

• Created business-to-business direct mailings for newsletters, manuals and conferences based upon marketing research.
• Developed copy, selected mailing lists, managed design and print vendors.
• Organized booth trade-show logistics at conferences and trade organizations.
• Responsible for set-up, material distribution, book and newsletter sales.