MARKETING MANAGER Resume Example D.R. Horton, Inc

MARKETING MANAGER

Summary

8+ years of marketing and communications experience in multiple industries including construction and home building industries *Bachelors in Management, Minor in Marketing *Successfully developed and executed customer acquisition strategies and campaigns for a diverse portfolio of housing communities. (D.R. Horton)

Highlights

Adobe CS6: InDesign & Illustrator Software *USGBC LEED Accredited Professional Training for Building Design & Construction *Microsoft Office Suite: Certifications in Word, Excel, Power Point

Accomplishments

MEMBERSHIP MARKETING ASSISTANT Sept.
2007 - Sept.
2008 YMCA of Metro Atlanta Alpharetta, Georgia Assisted in development and implementation of Ed Isakson Branch Membership Marketing & Retention Plan.
Researched local competition and worked with feedback and traffic reports to ensure incentives and campaigns were consistent with existing member needs, while generating new quality traffic.
Managed CRM data as well as manually tracked correspondence and follow up to manage visitors, contacts, and encourage membership growth.

Experience

MARKETING MANAGERNov 2013 to Current
D.R. Horton, Inc － Atlanta, Georgia

Captained the launch of new branding and incentives for the first community of Express Homes, which exceeded traffic goals and sales by over 150% in first calendar year.
Successfully opened over 33 Atlanta Area Communities and facilitated a 40% growth in community openings year over year.
Effectively led teams and partnered with other business units and customers to meet and exceed marketing and sales goals.
Partnered with Area Sales Management to develop buyer and agent incentives, creatively designing original graphics and branding for individual sales campaigns which contributed an increase in net sales of 30% year over year.
D.R.
Horton) Successfully coordinated two of the highest-rated customer advisory meetings in back to back years.
Hosted Top 30 executive clients in a two-day summit of seminars, roundtables, and collaborative sessions geared to monitor and improve customer satisfaction.
IBBS) Developed and implemented evaluation plans, conducted customer research, and analyzed cross-channel metrics to measure and improve marketing effectiveness against goals and objectives.
Utilized results from weekly traffic reports to redevelop marketing plans in collaboration with media and internet sales management leading to a 66% and 43% increase in digital exposure and social media exposure respectively.
D.R.
Horton) Managed marketing and sales budget of over $1.2M (D.R.
Horton) Reduced marketing expenditures year over year by $25K Significant experience with business development for public and private sector client projects.
Yates) Assisted with the design, writing, and assembly of content for over 150 responses to Requests for Proposal/Qualifications for both domestic and international government and private sector client projects.
Lead the launch of all Atlanta area D.R.
Horton & Express Homes communities from opening events, print collateral, to digital marketing efforts to successfully launch sales.
Design & distribute all community collateral such as informational brochures, product information and floor plans, area maps, and buyer / agent incentives Led the introduction of 'Signature Series' product collateral to the Atlanta Market for our higher-end communities, coordinating 3-D Color renderings to boost existing collateral and enhance our digital and web presence.
Strategically build brand awareness in the industry and community through targeted campaigns, corporate sponsorships, and promotion Increased Atlanta Market exposure by implementing a Broker Outreach program targeted at improving builder presence at Metro Area Realtor events and offices.

MARKETING COORDINATORJun 2012 to Nov 2013
Integrated Broadband Services Momentum Telecom － Kennesaw, Georgia

Increased digital exposure over 50% via creation & implementation of website and social media content calendar using targeted posts for existing clients while generating new and qualified leads.
Coordinated over 12 annual large scale client events such as Advisory Councils, Domestic and International Tradeshow Involvement, and leadership events utilizing dynamic venues and campaigns to engage existing clients, generate quality traffic, and ensure services and products were relevant to our customers and their needs.
Constructed the company's first CRM & improved existing customer networks & traffic analytics integrating Salesforce© software and MailChimp® campaign reports.
Launched retail subsidiaries, partnering with Leadership & Development to design brands from logo creation to website build out, digital advertising, and lead generation.

EXECUTIVE MARKETING ASSISTANTSep 2008 to Jun 2012
W.G. Yates & Sons Construction Company － Atlanta, Georgia

Developed & distributed Division level marketing materials and client presentations, working in Adobe InDesign CS4, Illustrator CS5, as well as Microsoft Office software.
Partnered with Business Development, coordinated client events, presentations, industry conferences, and project related meetings, client events.
Planned and executed internal events such as training sessions, corporate events.
and meetings, as well as employee relations and division level events.

Education

BACHELOR OF BUSINESS ADMINISTRATION, Management Marketing2007Kennesaw State UniversityManagement Marketing

Skills

3-D, Adobe, advertising, branding, brochures, budget, business development, Color, conferences, content, CRM, client, clients, customer satisfaction, designing, employee relations, floor plans, government, graphics, Illustrator, InDesign, Adobe InDesign, leadership, Leadership & Development, logo creation, marketing plans, marketing, Market, marketing materials, marketing and sales, meetings, Excel, Microsoft Office Suite, Microsoft Office software, Power Point, Word, networks, presentations, promotion, Proposal, quality, Express, research, retail, sales, sales management, seminars, summit, website

Resume Overview

Companies Worked For:

D.R. Horton, Inc
Integrated Broadband Services Momentum Telecom
W.G. Yates & Sons Construction Company

School Attended

Kennesaw State University

Job Titles Held:

MARKETING MANAGER
MARKETING COORDINATOR
EXECUTIVE MARKETING ASSISTANT

Degrees

BACHELOR OF BUSINESS ADMINISTRATION , Management Marketing 2007

MARKETING MANAGER Resume Example

Resume Score: 100%

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