Idea generator * Implementer * Marketing leader * Strategist * Experiential & Event marketing * Client management* Business development Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Driven marketing executive with [Number] years experience with Fortune 100 firms. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation.
Marketing plan development
Strong time management
Budget development and management
E-mail and direct mail marketing campaigns
Special events planning
Social media engagement
Creative and innovative
Marketing Manager01/2014 to Current Palace Theatre – Manchester, NH
Responsible for developing, executing and analyzing marketing plans for all shows at this historic non-profit theatre including 8 professional productions, 20+ presenting shows (comedy, concerts, hypnotists etc.) and 10+ youth programs.
Manage $250K budget to achieve sales goals and increase capacity.
Serve as key point of contact with both internal and external partners (Media, Artistic, Sales Development, etc.) to ensure flawless activation.
Accomplishments: Implemented changes in marketing plans that resulted in 2015-2016 being the most successful season in Palace Theatre history.
Exceeded sales goal on 7of 8 primary shows (Rock of Ages being highest grossing in Palace history), while coming in under marketing budget.
Key changes included: Expanded media target on TV and Radio buys / promotions that drove sales outside our norm (younger/men for Rock Of Ages show, families for Christmas Carol etc.) and outside our Manchester radius (Northshore of MA, Seacoast NH, Maine etc.) Refreshed radio/print copy through-out show production Increased social media presence: Targeted / Paid FB, promotional video, engaging cast members and sponsors Direct mail piece to over 50,000 coded by region and target to build consumer base Targeted dedicated email blasts to our 54,000 and growing E-mail club Development of the Marquee Club to reward loyal guests Development of "Media Day" On-line programs that drove consumers to ticket portal.
New Business Development Manager06/2006 to 12/2013 Gigunda Group, Inc – Manchester, NH
Business Development ManagerKraft Foods – Rye Brook, NY
primarily responsible for locating, developing, defining, negotiating, and closing business relationships.
Brought in clients including M&M Mars, Pepsi, Pfizer, Just Born, Pepperidge Farm and Clinique by developing and ultimately executing innovative, experiential marketing programs to elevate their brands.
Average qualified RFPs per year
Associate Director06/2002 to 06/2006 Corporate Scale Promotion
Lead strategy and implementation of one-company, multi-brand, customizable marketing programs.
Managed $11MM budget to develop world-class events to grow Kraft (13 divisions) dollar volume.
Oversaw all activation by managing 4+ agencies, two staff and acting as linkage contact with Kitchens, Ecommerce, Food Service, Corporate Affairs, Strategic Alliances, Finance, Legal and Sales.
Category Promotion Manager10/1999 to 06/2002 Nabisco Snacking Company – East Hanover, NJ
Developed and managed promotional plans (objectives, strategies, rationale, tactics) for 10 brands including Oreo, Chips Ahoy!, Nutter Butter and Teddy Grahams.
Managed 5 staff, 3 agencies and managed a $44MM plan to budget.
Category Promotion Manager03/1997 to 05/1999 Warner Lambert Consumer HealthCare Oral Care – Morris plains, NJ
Managed $20MM budget to develop strategic national and regional promotions to drive trial and awareness of three Oral Care brands, including flagship Listerine Mouthwash.
Grew Listerine purchase and usage +14% and increased consumption +11% by launching a 30MM newspaper sampling program; designed displays and developed account specific promotions to gain 35% ACV compliance (normal Oral Care ACV is 5 -10%).
Developed an integrated college program that included event marketing, sampling and non - traditional media to increase mouthwash incidence among 18-24 yr.
olds; increased trial +76% and converted 35% of targeted users.
Category Manager06/1994 to 10/1995 America Home Foods – Madison, NJ
Sales Promotion Planner02/1993 to 06/1994 American Home Products
Account Manager09/1992 to 02/1993 American Home Products
Market Manager03/1992 to 09/1992 American Home Products
Sales representative08/1990 to 03/1992 American Home Products
Bachelor of Science: Marketing5/87University of New York-
Associate of Science: Business AdministrationMohawk Valley Community College-