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marketing manager resume example with 20+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - -
Professional Summary
Idea generator * Implementer * Marketing leader * Strategist * Experiential & Event marketing * Client management* Business development Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Driven marketing executive with [Number] years experience with Fortune 100 firms. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation.
Skills
  • Marketing plan development
  • Strategic thinker
  • Sales strategies
  • Strong time management
  • Budget development and management
  • E-mail and direct mail marketing campaigns
  • Special events planning
  • ROI analysis
  • Social media engagement
  • Creative and innovative
Work History
2014 to Current
Marketing Manager Squiz New York, NY,
  • Responsible for developing, executing and analyzing marketing plans for all shows at this historic non-profit theatre including 8 professional productions, 20+ presenting shows (comedy, concerts, hypnotists etc.) and 10+ youth programs.
  • Manage $250K budget to achieve sales goals and increase capacity.
  • Serve as key point of contact with both internal and external partners (Media, Artistic, Sales Development, etc.) to ensure flawless activation.
  • Accomplishments: Implemented changes in marketing plans that resulted in 2015-2016 being the most successful season in Palace Theatre history.
  • Exceeded sales goal on 7of 8 primary shows (Rock of Ages being highest grossing in Palace history), while coming in under marketing budget.
  • Key changes included: Expanded media target on TV and Radio buys / promotions that drove sales outside our norm (younger/men for Rock Of Ages show, families for Christmas Carol etc.) and outside our Manchester radius (Northshore of MA, Seacoast NH, Maine etc.) Refreshed radio/print copy through-out show production Increased social media presence: Targeted / Paid FB, promotional video, engaging cast members and sponsors Direct mail piece to over 50,000 coded by region and target to build consumer base Targeted dedicated email blasts to our 54,000 and growing E-mail club Development of the Marquee Club to reward loyal guests Development of "Media Day" On-line programs that drove consumers to ticket portal.

05/2006 to 11/2013
New Business Development Manager Stryten Fort Walton Beach, FL,

Current to Current
Business Development Manager Flatiron Construction Corp. Dunn, NC,
  • primarily responsible for locating, developing, defining, negotiating, and closing business relationships.
  • Brought in clients including M&M Mars, Pepsi, Pfizer, Just Born, Pepperidge Farm and Clinique by developing and ultimately executing innovative, experiential marketing programs to elevate their brands.
  • Average qualified RFPs per year

05/2002 to 05/2006
Associate Director Cline Davis & Mann, Inc. , ,
  • Lead strategy and implementation of one-company, multi-brand, customizable marketing programs.
  • Managed $11MM budget to develop world-class events to grow Kraft (13 divisions) dollar volume.
  • Oversaw all activation by managing 4+ agencies, two staff and acting as linkage contact with Kitchens, Ecommerce, Food Service, Corporate Affairs, Strategic Alliances, Finance, Legal and Sales.
  • Projects included

09/1999 to 05/2002
Category Promotion Manager Equinix, Inc. El Segundo, CA,
  • Developed and managed promotional plans (objectives, strategies, rationale, tactics) for 10 brands including Oreo, Chips Ahoy!, Nutter Butter and Teddy Grahams.
  • Managed 5 staff, 3 agencies and managed a $44MM plan to budget.
  • Accomplishments

02/1997 to 04/1999
Category Promotion Manager Waste Connections Bailey, CO,
  • Managed $20MM budget to develop strategic national and regional promotions to drive trial and awareness of three Oral Care brands, including flagship Listerine Mouthwash.
  • Grew Listerine purchase and usage +14% and increased consumption +11% by launching a 30MM newspaper sampling program; designed displays and developed account specific promotions to gain 35% ACV compliance (normal Oral Care ACV is 5 -10%).
  • Developed an integrated college program that included event marketing, sampling and non - traditional media to increase mouthwash incidence among 18-24 yr.
  • olds; increased trial +76% and converted 35% of targeted users.

05/1994 to 09/1995
Category Manager Cloudbeds San Diego, CA,

01/1993 to 05/1994
Sales Promotion Planner Spoton , ,

08/1992 to 01/1993
Account Manager American Home Products , ,

02/1992 to 08/1992
Market Manager American Home Products , ,

07/1990 to 02/1992
Sales representative American Home Products , ,

Education
Expected in 5/87
Bachelor of Science: Marketing
University of New York - Plattsburgh, NY
GPA:

Expected in
Associate of Science: Business Administration
Mohawk Valley Community College - Utica, NY
GPA:
Business Administration

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Resume Overview

School Attended

  • University of New York
  • Mohawk Valley Community College

Job Titles Held:

  • Marketing Manager
  • New Business Development Manager
  • Business Development Manager
  • Associate Director
  • Category Promotion Manager
  • Category Promotion Manager
  • Category Manager
  • Sales Promotion Planner
  • Account Manager
  • Market Manager
  • Sales representative

Degrees

  • Bachelor of Science
  • Associate of Science

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