Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:

Accomplished marketing professional with over 15 years demonstrated success in developing and implementing marketing programs designed to drive market growth and bottom-line profitability. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.

  • Customer Relationship Management (CRM)
  • Campaign Management
  • Partnership Marketing
  • Project Management
  • Event planning and execution
  • Brand-building strategies
  • Brand marketing
  • Digital and web development
  • Product Launch
  • Social Media
Marketing Manager, 02/2011 - Current
Steven Madden, Ltd. Leesburg, VA,
  • Connected Services / Uconnect Coordinate advertising/marketing and communication efforts between advertising agencies, vehicle brands, and suppliers.
  • Manage agencies in the development of digital, Customer Relationship Marketing (CRM), Email, brand guidelines, broadcast, and social media campaigns.
  • Department lead for all aspects of digital –, including strategy, website development, execution and global initiatives.
  • Provide direction and content for all vehicle brand websites –,,,,,
  • Productively work and collaborate with cross-functional teams (engineering, legal, product marketing, vehicle brand teams, and product design) on marketing messages, feature/benefits, and asset management in order to maintain consistency across all channels.
  • Served as a subject matter expert for technology and connectivity from a marketing perspective.
  • Partner with Fiat Chrysler Automobiles Canada to ensure brand consistency with US market.
  • Leverage best practices to maximize marketing impact for the brand.
  • Provide strategic recommendations for cost effective brand marketing.
  • Develop marketing plans and messaging to sharpen focus and differentiate brand in a highly competitive market.
  • Delivering results on time and within budget.
  • Identify and pursue growth and partnership opportunities with suppliers – Amazon, SiriusXM, TomTom Navigation, AT&T, Sprint/T-Mobile, Apple, Android.
  • Bring forth new and unique ideas to help strengthen brand awareness.
  • Researched market competitors to identify new potential marketing opportunities.
  • Developed and implemented digital marketing plans to incorporate social media platforms and email campaigns.
  • Formulated and launched marketing promotional campaigns to maximize profits.
Senior Account Executive – OnStar, 01/2005 - 11/2010
Engineered Floors Miami, FL,
  • Successfully launched the OnStar “Live On” 360 campaign with emphasis on all planning and execution of television, radio, digital, and out of home.
  • Contributed to the development and launch of OnStar Connections (online social media community).
  • Account lead for all aspects of national radio (“Real Calls” campaign), television, interactive and OnStar/Chevrolet integration.
  • Developed assignment briefs, presented creative and worked with internal teams to complete the project to the client’s specifications.
  • Demonstrated ability to manage multiple projects simultaneously from inception to completion, ensuring strategy of assignment is met.
  • Work with internal process to ensure flawless execution of creative while managing budgets and timing.
  • Work in conjunction with Media partners and public relations to ensure media purchases and added value opportunities meet the overall client strategy.
  • Work with Canadian and Hispanic agency partners to ensure seamless integration of brand advertising.
  • Responsible for the management of all financial/budget details of the account.
  • Strategic recommendations leveraging best marketing practices to maximize impact for the brand.
  • Execute day-to-day assignments while maintaining strong client relationships.
  • Work diligently to uncover organic growth opportunities and recommend creative ideas/solutions.
Account Executive, 07/2001 - 01/2005
Hni Risk Services Inc Milwaukee, WI,
  • Corporate Marketing.
  • Created and executed client presentations.
  • Responsible for developing sales strategies and product packages.
  • Researched and analyzed consumer data for recommendations in creating client proposals.
  • Responsible for preparing contracts, coordinating production and scheduling of underwriting acknowledgements.
  • Worked with clients to formulate which DPTV resources are necessary to achieve a given goal.
  • Manage all coordination of broadcast spot production – produce on-air spots, approvals, traffic and verification of on-air spots.
  • Implemented weekly monitoring of broadcast production spots to ensure all accounts are up to date.
  • Systematized monthly report for all trade reconciliation from all DPTV departments.
  • Prepare proposals and develop program descriptions into collateral for Account Executives.
  • Assist in event planning of station and departmental fundraising events.
  • Management of all National Public Broadcasting accounts.
Account Associate, 10/2000 - 07/2001
Doner Advertising City, STATE,
  • Accounts: America Online, Owens Corning, Chiquita Bananas, Cintas
  • Work with account managers and group supervisors to facilitate projects through the agency departments.
  • Responsible for the day to day client contact with both Chiquita Bananas and Cintas.
  • Assisted in development of brand strategy and campaigns.
  • Responsible for researching tactics including analyzing industry and competitive information to assist account group in developing strategy.
  • Manage budgets, timetables and status reports.
  • Maintained communication of jobs and projects between internal departments such as: Creative, Account Services, Print and/or Broadcast Production, Accounting and Media.
  • Obtain estimates and production schedules to monitor due dates and make certain all jobs/projects are being done within a timely manner.
  • Coordinate internal meetings between all necessary departments and provide up- to- date status reports.
Education and Training
Master of Arts: Communication, Expected in 04/2004
Eastern Michigan University - ,
Bachelor of Science: Communication, Marketing, Expected in 08/2000
Eastern Michigan University - ,

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