- , , 100 Montgomery St. 10th Floor
- H: (555) 432-1000
- C:
- resumesample@example.com
- Date of Birth:
- India:
- :
- single:
Accomplished marketing professional with over 15 years demonstrated success in developing and implementing marketing programs designed to drive market growth and bottom-line profitability. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
- Customer Relationship Management (CRM)
- Campaign Management
- Partnership Marketing
- Project Management
- Event planning and execution
|
- Brand-building strategies
- Brand marketing
- Digital and web development
- Product Launch
- Social Media
|
Marketing Manager, 02/2011 - Current
Steven Madden, Ltd. – Leesburg, VA,
- Connected Services / Uconnect Coordinate advertising/marketing and communication efforts between advertising agencies, vehicle brands, and suppliers.
- Manage agencies in the development of digital, Customer Relationship Marketing (CRM), Email, brand guidelines, broadcast, and social media campaigns.
- Department lead for all aspects of digital – DriveuUconnect.com, including strategy, website development, execution and global initiatives.
- Provide direction and content for all vehicle brand websites – Jeep.com, RamTrucks.com, Chrysler.com, Dodge.com, Fiat.com, Alfaromeo.com.
- Productively work and collaborate with cross-functional teams (engineering, legal, product marketing, vehicle brand teams, and product design) on marketing messages, feature/benefits, and asset management in order to maintain consistency across all channels.
- Served as a subject matter expert for technology and connectivity from a marketing perspective.
- Partner with Fiat Chrysler Automobiles Canada to ensure brand consistency with US market.
- Leverage best practices to maximize marketing impact for the brand.
- Provide strategic recommendations for cost effective brand marketing.
- Develop marketing plans and messaging to sharpen focus and differentiate brand in a highly competitive market.
- Delivering results on time and within budget.
- Identify and pursue growth and partnership opportunities with suppliers – Amazon, SiriusXM, TomTom Navigation, AT&T, Sprint/T-Mobile, Apple, Android.
- Bring forth new and unique ideas to help strengthen brand awareness.
- Researched market competitors to identify new potential marketing opportunities.
- Developed and implemented digital marketing plans to incorporate social media platforms and email campaigns.
- Formulated and launched marketing promotional campaigns to maximize profits.
Senior Account Executive – OnStar, 01/2005 - 11/2010
Engineered Floors – Miami, FL, - Successfully launched the OnStar “Live On” 360 campaign with emphasis on all planning and execution of television, radio, digital, and out of home.
- Contributed to the development and launch of OnStar Connections (online social media community).
- Account lead for all aspects of national radio (“Real Calls” campaign), television, interactive and OnStar/Chevrolet integration.
- Developed assignment briefs, presented creative and worked with internal teams to complete the project to the client’s specifications.
- Demonstrated ability to manage multiple projects simultaneously from inception to completion, ensuring strategy of assignment is met.
- Work with internal process to ensure flawless execution of creative while managing budgets and timing.
- Work in conjunction with Media partners and public relations to ensure media purchases and added value opportunities meet the overall client strategy.
- Work with Canadian and Hispanic agency partners to ensure seamless integration of brand advertising.
- Responsible for the management of all financial/budget details of the account.
- Strategic recommendations leveraging best marketing practices to maximize impact for the brand.
- Execute day-to-day assignments while maintaining strong client relationships.
- Work diligently to uncover organic growth opportunities and recommend creative ideas/solutions.
Account Executive, 07/2001 - 01/2005
Hni Risk Services Inc – Milwaukee, WI, - Corporate Marketing.
- Created and executed client presentations.
- Responsible for developing sales strategies and product packages.
- Researched and analyzed consumer data for recommendations in creating client proposals.
- Responsible for preparing contracts, coordinating production and scheduling of underwriting acknowledgements.
- Worked with clients to formulate which DPTV resources are necessary to achieve a given goal.
- Manage all coordination of broadcast spot production – produce on-air spots, approvals, traffic and verification of on-air spots.
- Implemented weekly monitoring of broadcast production spots to ensure all accounts are up to date.
- Systematized monthly report for all trade reconciliation from all DPTV departments.
- Prepare proposals and develop program descriptions into collateral for Account Executives.
- Assist in event planning of station and departmental fundraising events.
- Management of all National Public Broadcasting accounts.
Account Associate, 10/2000 - 07/2001
Doner Advertising – City, STATE,
- Accounts: America Online, Owens Corning, Chiquita Bananas, Cintas
- Work with account managers and group supervisors to facilitate projects through the agency departments.
- Responsible for the day to day client contact with both Chiquita Bananas and Cintas.
- Assisted in development of brand strategy and campaigns.
- Responsible for researching tactics including analyzing industry and competitive information to assist account group in developing strategy.
- Manage budgets, timetables and status reports.
- Maintained communication of jobs and projects between internal departments such as: Creative, Account Services, Print and/or Broadcast Production, Accounting and Media.
- Obtain estimates and production schedules to monitor due dates and make certain all jobs/projects are being done within a timely manner.
- Coordinate internal meetings between all necessary departments and provide up- to- date status reports.
Master of Arts: Communication, Expected in 04/2004
-
Eastern Michigan University - ,
GPA:
Bachelor of Science: Communication, Marketing, Expected in 08/2000
-
Eastern Michigan University - ,
GPA:
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
How this resume score
could be improved?
Many factors go into creating a strong resume. Here are a few tweaks that could improve the score of this resume:
- Formatting
- Length
- Personalization
- Strong Summary
- Target Job