Accomplished marketing professional with over 15 years demonstrated success in developing and implementing marketing programs designed to drive market growth and bottom-line profitability. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches.
Skills
Customer Relationship Management (CRM)
Campaign Management
Partnership Marketing
Project Management
Event planning and execution
Brand-building strategies
Brand marketing
Digital and web development
Product Launch
Social Media
Experience
Marketing Manager, 02/2011 - Current Steven Madden, Ltd. – Leesburg, VA,
Connected Services / Uconnect Coordinate advertising/marketing and communication efforts between advertising agencies, vehicle brands, and suppliers.
Manage agencies in the development of digital, Customer Relationship Marketing (CRM), Email, brand guidelines, broadcast, and social media campaigns.
Department lead for all aspects of digital – DriveuUconnect.com, including strategy, website development, execution and global initiatives.
Provide direction and content for all vehicle brand websites – Jeep.com, RamTrucks.com, Chrysler.com, Dodge.com, Fiat.com, Alfaromeo.com.
Productively work and collaborate with cross-functional teams (engineering, legal, product marketing, vehicle brand teams, and product design) on marketing messages, feature/benefits, and asset management in order to maintain consistency across all channels.
Served as a subject matter expert for technology and connectivity from a marketing perspective.
Partner with Fiat Chrysler Automobiles Canada to ensure brand consistency with US market.
Leverage best practices to maximize marketing impact for the brand.
Provide strategic recommendations for cost effective brand marketing.
Develop marketing plans and messaging to sharpen focus and differentiate brand in a highly competitive market.
Delivering results on time and within budget.
Identify and pursue growth and partnership opportunities with suppliers – Amazon, SiriusXM, TomTom Navigation, AT&T, Sprint/T-Mobile, Apple, Android.
Bring forth new and unique ideas to help strengthen brand awareness.
Researched market competitors to identify new potential marketing opportunities.
Developed and implemented digital marketing plans to incorporate social media platforms and email campaigns.
Formulated and launched marketing promotional campaigns to maximize profits.
Responsible for developing sales strategies and product packages.
Researched and analyzed consumer data for recommendations in creating client proposals.
Responsible for preparing contracts, coordinating production and scheduling of underwriting acknowledgements.
Worked with clients to formulate which DPTV resources are necessary to achieve a given goal.
Manage all coordination of broadcast spot production – produce on-air spots, approvals, traffic and verification of on-air spots.
Implemented weekly monitoring of broadcast production spots to ensure all accounts are up to date.
Systematized monthly report for all trade reconciliation from all DPTV departments.
Prepare proposals and develop program descriptions into collateral for Account Executives.
Assist in event planning of station and departmental fundraising events.
Management of all National Public Broadcasting accounts.
Account Associate, 10/2000 - 07/2001 Doner Advertising – City, STATE,
Accounts: America Online, Owens Corning, Chiquita Bananas, Cintas
Work with account managers and group supervisors to facilitate projects through the agency departments.
Responsible for the day to day client contact with both Chiquita Bananas and Cintas.
Assisted in development of brand strategy and campaigns.
Responsible for researching tactics including analyzing industry and competitive information to assist account group in developing strategy.
Manage budgets, timetables and status reports.
Maintained communication of jobs and projects between internal departments such as: Creative, Account Services, Print and/or Broadcast Production, Accounting and Media.
Obtain estimates and production schedules to monitor due dates and make certain all jobs/projects are being done within a timely manner.
Coordinate internal meetings between all necessary departments and provide up- to- date status reports.
Education and Training
Master of Arts: Communication, Expected in 04/2004 - Eastern Michigan University - , GPA:
Bachelor of Science: Communication, Marketing, Expected in 08/2000 - Eastern Michigan University - , GPA:
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