marketing manager resume example with 19+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
  • :
Executive Profile
Successful sales and marketing manager with 17 years expertise in developing long term marketing strategies, emerging markets, product development and customer relations. Continually recognized with promotions of increasing responsibility for outstanding work ethic and increase in sales revenue. 
Skill Highlights
  • Leadership/communication skills
  • Product development
  • Market research and analysis
  • Customer-oriented
  • Global Market Development
  • P&L Management
  • Development of sales and marketing teams
  • Strategic Planning
  • Sales Training and Development
  • KOL Development
Professional Experience
Marketing Manager, 2015 - Current
Stryker Corporation Jacksonville, FL,
  • Distributed Urinalysis Point of Care Managing current urinalysis portfolio of analyzers and assays of $66 million
  • Restructured promotional activities to maximize sales opportunities
  • Created new collaterals focused on chronic disease management
  • Developed Key Opinion Leader Relationships with Point of Care coordinators
  • Support sales organization of 48 sales representatives
  • Work with 10 National Distributors on promotions, marketing plans, sales training, and clinical support
  • Developing alternate markets with opportunities in Elder Care, Commercial products, toxicology labs, and home healthcare.
Product Manager, 2014 - 09/2014
Impartner Inc. Dallas, TX,
  • Rebranded the Prevantics product portfolio
  • Established sales programs to accelerate sales with 10% growth over budget
  • Organized a Clinical Advisory Board of Key Opinion Leaders for Prevantics
  • Project leader for 6 new product development teams
  • Created new instructional videos, e-mail messaging campaign, podcast, and marketing collateral to support sales team and customers needs
  • Enhanced market intelligence and market research program to support new initiatives.
Latin America Sales Manager, 07/2012 - 04/2013
Forum Energy Technologies Odessa, TX,
  • Developed Key Opinion Leader Relationships with Gastroenterologist and Surgeons
  • Built distribution network throughout Latin America
  • Lead the regulatory process for product registration throughout Latin America
  • Developed targeted patient advocacy campaign with local hospitals focused on patients with severe gastritis
  • Worked with distributors in local marketing and sales plans
  • Developed competitive price matrix analysis for Latin America
  • Worked with hospitals in developing reimbursement structure for patients
  • Trained distributor sales force on product technology and market
  • Worked closely with clinical sites in Chile, Mexico, and Colombia.
Senior Marketing Manager, 10/2010 - 07/2012
Insulet Corporation Houston, TX,
  • Development of new website and social media campaign
  • Implemented and worked with advertising agency on new positioning
  • Manage advertising and promotional plans globally
  • Team member for new endodontic product line launch
  • Established pricing models for new product, existing, and promotional activities
  • Supported sales team in developing literature, advertising, and sales tools.
Senior Marketing Manager, 04/2007 - 05/2009
Insulet Corporation Indianapolis, IN,
  • Managed 4 direct reports and 3 in-direct reports throughout Latin America
  • Responsible for developing P&L for Latin America
  • Managed $35 Million in sales which included Bard Peripheral Vascular, Bard Access Systems, Bard Biopsy, Davol, Bard Medical, and Bard Urology
  • Project leader for setup of direct sales operation in Brazil, Chile, and Colombia Expanded sales force in Mexico and Puerto Rico 
Senior Product Manager, 11/2005 - 04/2007
Nice Systems Richmond, VA,
  • Developed marketing plan for new business unit Statlock $1 Million in first year
  • Increased sales for BAS products from $8.5 Million to $16 Million
  • Increased sales for BBS products from $3.2 Million to $7 Million
  • Developed a semi-direct sales force in China
Product Manager, 08/2004 - 11/2005
Impartner Inc. San Mateo, CA,
  • Launched a marketing plan for Vacora was able to achieve $1 Million goal in first year
  • Launched several new products Groshong NXT, X-port ISP, Statlock, Hemostar, Hemosplit, Power PICC, and Site Rite
  • Implemented education courses for physicians and nurses which help increase sales revenue Developed sales training for sales force.
International and Government Sales/Marketing Manager, 02/1999 - 08/2004
Miltex Inc City, STATE,
  • International and Government Sales and Marketing Manager Successfully launched several new products into global which exceeded revenue budgets Developed new market opportunities in both surgical and dental by establishing exclusive contracts in Korea, Australia, Sweden, Taiwan, and Saudi Arabia.
  • Manage the sales and marketing for Europe, Pacific Rim, Middle East, and Government, which made up $7 Million in annual revenue.
  • Experienced at coordinating training for end-users and distributors sale representatives.
  • Attend trade shows in Dental and Medical, domestically and internationally Work with key corporate accounts to develop government sales through FSS and DAPA contracts.
Bachelor of Science: International Business, Expected in 1998
Franklin Pierce University - Rindge, New Hampshire
GPA: Received the Pennsylvania Excellence Export Award for Miltex for our success in exporting medical and dental goods.
Status - Minor in Sports and Recreation Management.

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Resume Overview

School Attended

  • Franklin Pierce University

Job Titles Held:

  • Marketing Manager
  • Product Manager
  • Latin America Sales Manager
  • Senior Marketing Manager
  • Senior Marketing Manager
  • Senior Product Manager
  • Product Manager
  • International and Government Sales/Marketing Manager


  • Bachelor of Science

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