Successful sales and marketing manager with 17 years expertise in developing long term marketing strategies, emerging markets, product development and customer relations. Continually recognized with promotions of increasing responsibility for outstanding work ethic and increase in sales revenue.Â
Skill Highlights
Leadership/communication skills
Product development
Market research and analysis
Customer-oriented
Global Market Development
P&L Management
Development of sales and marketing teams
Strategic Planning
Sales Training and Development
KOL Development
Education
Franklin Pierce UniversityRindge, New HampshireExpected in 1998 – –Bachelor of Science:International Business - GPA:Received the Pennsylvania Excellence Export Award for Miltex for our success in exporting medical and dental goods.Minor in Sports and Recreation Management.
Professional Experience
Stryker Corporation - Marketing Manager Jacksonville, FL, 2015 - Current
Distributed Urinalysis Point of Care Managing current urinalysis portfolio of analyzers and assays of $66 million
Restructured promotional activities to maximize sales opportunities
Created new collaterals focused on chronic disease management
Developed Key Opinion Leader Relationships with Point of Care coordinators
Support sales organization of 48 sales representatives
Work with 10 National Distributors on promotions, marketing plans, sales training, and clinical support
Developing alternate markets with opportunities in Elder Care, Commercial products, toxicology labs, and home healthcare.
Impartner Inc. - Product Manager Dallas, TX, 2014 - 09/2014
Rebranded the Prevantics product portfolio
Established sales programs to accelerate sales with 10% growth over budget
Organized a Clinical Advisory Board of Key Opinion Leaders for Prevantics
Project leader for 6 new product development teams
Created new instructional videos, e-mail messaging campaign, podcast, and marketing collateral to support sales team and customers needs
Enhanced market intelligence and market research program to support new initiatives.
Forum Energy Technologies - Latin America Sales Manager Odessa, TX, 07/2012 - 04/2013
Developed Key Opinion Leader Relationships with Gastroenterologist and Surgeons
Built distribution network throughout Latin America
Lead the regulatory process for product registration throughout Latin America
Developed targeted patient advocacy campaign with local hospitals focused on patients with severe gastritis
Worked with distributors in local marketing and sales plans
Developed competitive price matrix analysis for Latin America
Worked with hospitals in developing reimbursement structure for patients
Trained distributor sales force on product technology and market
Worked closely with clinical sites in Chile, Mexico, and Colombia.
Managed 4 direct reports and 3 in-direct reports throughout Latin America
Responsible for developing P&L for Latin America
Managed $35 Million in sales which included Bard Peripheral Vascular, Bard Access Systems, Bard Biopsy, Davol, Bard Medical, and Bard Urology
Project leader for setup of direct sales operation in Brazil, Chile, and Colombia Expanded sales force in Mexico and Puerto RicoÂ
Nice Systems - Senior Product Manager Richmond, VA, 11/2005 - 04/2007
Developed marketing plan for new business unit Statlock $1 Million in first year
Increased sales for BAS products from $8.5 Million to $16 Million
Increased sales for BBS products from $3.2 Million to $7 Million
Developed a semi-direct sales force in China
Impartner Inc. - Product Manager San Mateo, CA, 08/2004 - 11/2005
Launched a marketing plan for Vacora was able to achieve $1 Million goal in first year
Launched several new products Groshong NXT, X-port ISP, Statlock, Hemostar, Hemosplit, Power PICC, and Site Rite
Implemented education courses for physicians and nurses which help increase sales revenue Developed sales training for sales force.
Miltex Inc - International and Government Sales/Marketing Manager City, STATE, 02/1999 - 08/2004
International and Government Sales and Marketing Manager Successfully launched several new products into global which exceeded revenue budgets Developed new market opportunities in both surgical and dental by establishing exclusive contracts in Korea, Australia, Sweden, Taiwan, and Saudi Arabia.
Manage the sales and marketing for Europe, Pacific Rim, Middle East, and Government, which made up $7 Million in annual revenue.
Experienced at coordinating training for end-users and distributors sale representatives.
Attend trade shows in Dental and Medical, domestically and internationally Work with key corporate accounts to develop government sales through FSS and DAPA contracts.
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School Attended
Franklin Pierce University
Job Titles Held:
Marketing Manager
Product Manager
Latin America Sales Manager
Senior Marketing Manager
Senior Marketing Manager
Senior Product Manager
Product Manager
International and Government Sales/Marketing Manager
