Livecareer-Resume
Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary

Innovative senior marketing and communications professional with 20+ years experience driving company growth through creative and proven marketing strategies. Comprehensive background executing B2B and B2C initiatives. Skilled at researching market trends, analyzing competitor environments and identifying customer needs to develop highly effective, targeted solutions. Extensive experience working independently, as well as leading diverse, cross-functional teams to achieve both corporate goals and team-member professional development.

Skills
  • Adobe Creative Cloud
  • Microsoft Office 365
  • Marketing Tools: Google Analytics, Search Console, GMB, SEMrush, MOZ, Screaming Frog, Bing Webmaster Tools, HubSpot
  • Email: MailChimp, Constant Contact, iContact, proprietary
  • HTML/CSS (basic)
  • CMS/CRM: HubSpot, Response, proprietary, (basic) WordPress
  • Marketing
  • Brand Development
  • Content Strategy/Development
  • UX Design
  • Analytics/Data Visualization
  • SEO/SEM
  • Social Media
  • Writing/Editing
  • Lead Nurturing
  • Blogging
  • List Management
  • Marketing Automation
  • Advertising
  • Public Relations
  • Trade Shows
  • Adobe, Content management, Google Analytics, Marketing, Promotion, Structured
  • Ads, Contracts, Graphic design, Mascot, Promotional materials, Surveys
  • Advertising, Copywriting, Graphic, Materials, Proofing, Television
  • Art, Copywriter, Hiring, Media relations, Proposals, Trade Shows
  • Agency, Corporate communications, UX, Merchandising, Public Relations, Training materials
  • Automation, Corporate identity, HTML, Messaging, Speaking, Video
  • B2B, CRM, Image, Microsoft Office, Publications, Website development
  • Basic, CSS, Industry analysis, Newsletters, Publication, Website
  • Benchmarking, Client, Insurance, Newsletter, Radio, Websites
  • Brand identity, Data Visualization, Layout, Optimization, Reporting, Website content
  • Brand Development, DNS, Letters, Page, Research, Webmaster
  • Branding, Ecommerce, Logistics, Pre-press, Retail, Webtrends
  • Catalogs, Editorial, Managing, Presentations, Sales
  • Catalog, Editing, Marketing plans, Press, Scheduling
  • CMS, Editor, Marketing plan development, Press releases, Shipping
  • Color, Email, Market research, PR, Site architecture
  • Competitive, Senior management, Market research/analysis, Printers, SSL
  • Concepting, XML, Marketing strategy, Procurement, Strategy
  • Content, Focus, Market trends, Product development, Strategy/Development
Experience
Marketing Manager, 06/2016 - 06/2018
Tecan Group Ag San Jose, CA,
  • Beaver Paper & Graphic Media is an international B2B manufacturer of dye-sublimation papers and fabrics.
  • Development/execution/analysis of all multichannel marketing initiatives.
  • Content strategy/development.
  • Bringing of SEO services in-house: keyword development, content optimization, meta tags/titles, site architecture, HTML optimization, link strategy.
  • Competitor/industry analysis.
  • Leveraging of Google Analytics/GMB to identify areas of focus for site improvement and inbound marketing opportunities.
  • Branding: development of corporate identity through advertising, social media, public relations, website development, collateral, messaging, graphic design, trade show management, etc.
  • Creation of advertising materials for online/print publication.
  • Implementation of email marketing.
  • List management, hygiene, segmentation.
  • Public relations: development/submission of press releases, inclusion in trade publications, interviews, speaking opportunities.
  • Copywriting/editing: website content, corporate communications, advertising, proposals, instructional materials, etc.
  • Development of corporate/product collateral.
  • International trade show management: concepting/creative/construction of 800 square foot booth, registrations/contracts/shipping, I/D, oversight of 10-person sales team, product launch strategy, management of sales team logistics.
Marketing Manager, 10/2018 - 03/2018
Tecan Group Ag Baldwin Park, CA,
  • Agency Matrix is a provider of SaaS insurance agency management solutions.
  • Marketing plan development.
  • Branding strategy: mission, story, value proposition, product mix, messaging, awareness, creative consistency.
  • Market research: industry analysis, competitive benchmarking, price structure, identification of customer pain points/unfulfilled needs.
  • Creation/development of KPIs related to digital and traditional marketing efforts.
  • Content management: writing/editing of website, social media, blog, training materials, product collateral, press releases, presentation tools, landing pages, surveys.
  • SEO: keyword development, on-page/off-page/technical optimization, link building, sitemap/architecture, structured data/schema/featured snippets, responsive design/mobile optimization/site speed.
  • SEM: link building, PPC, retargeting, landing page development, reporting.
  • Daily collaboration with VP of sales and COO; analysis and reporting of marketing initiatives, activities, results.
  • Email marketing: Multivariate testing, sales/promotions, company/industry news, press releases, retargeting, automation.
  • Tradeshow management: research, scheduling, branding, booth creative, collateral, giveaways/prizes, signage, logistics, promotion, analysis, follow-up.
  • Elimination of outside vendors: SEO, PPC, PR, copywriters/editors.
  • Reputation management: online review monitoring, business listing accuracy, social media follow up, online corporate responses.
  • Video: oversight of shoots/production, customer/employee testimonials, industry interviews, training presentations.
  • Domain acquisition/maintenance.
  • Product launch/software release strategy.
  • Training: in-house (employee), webinars, video.
Internet/Marketing Manager, 04/1999 - 10/2015
Benamy International, Inc City, STATE,
  • Is a global sourcing, merchandising and marketing firm.
  • Hired to initiate marketing/internet department for family-owned importing and retail hobby business.
  • Challenged with creating professional ecommerce website, including 5,500 SKUs/product pages.
  • Site was responsible for $200,000/year gross sales (approximately 5% of total) at time of hire; grew to over $2 million (60% gross sales) at time of separation.
  • Responsible for redesigning and launching several websites over 16+ year employment, as well as creating catalogs and marketing plans for various business ventures under the Benamy International brand.
  • Development/execution of marketing strategy.
  • Expansion of brand identity.
  • Market research/analysis.
  • Evaluation of target audience, customer profile development.
  • Identification of market trends, expansion opportunities.
  • Website development.
  • Maintenance of editorial calendar.
  • Hiring, training, managing of marketing staff.
  • Initiation of SEO/SEM practices: on/off-page optimization, such as URL structure, meta data, headings, keyword density, image resampling, link structure, XML sitemap.
  • Execution of advertising initiatives: print, PPC (AdWords, Bing Ads), placement ads, retargeting.
  • Establishment of social media presence: LinkedIn, Facebook, Twitter, Pinterest.
  • Management of email strategy: promos/sales, product introductions, project ideas, contests, letters from CEO/corporate mascot, newsletters.
  • List hygiene/segmentation: 60,000+ names.
  • Site Analytics: log files, Google Analytics, MOZ, Webtrends, Facebook Insights.
  • Oversight of contractors (e.g.
  • Programmers, art directors, site hosts, vendors, printers).
  • Integration of CRM with website platform to refine client communications, segment promotions, pinpoint target audiences.
  • Achievement of 92% customer retention rate (YoY average; 10-year period).
  • Management of domain acquisition, SSL, DNS, dedicated hosting environment.
  • Maintenance of PR/media relations: online, print, radio, television.
  • Regular collaboration with senior management, sales and product development teams.
  • Trade show preparation/support/materials.
  • Compilation/optimization of product data feeds for CSE shopping channels: Amazon, eBay, Google Marketplace.
Senior Copywriter/Editor, 09/1991 - 03/1999
Ballard Designs City, STATE,
  • Ballard Designs is a marketer of globally inspired home furnishings and accessories.
  • Hired as public relations intern.
  • Became first in-house copywriter within nine months.
  • Assumed catalog layout production responsibilities, bringing in-house for first time.
  • Became primary copywriter and senior editor.
  • Developed promotional materials for warehouse sales, catalog sales, etc.
  • Copywriting/editing for catalog, advertising, public relations, newsletter.
  • Graphic production of catalog page layouts, newsletters, advertising.
  • Oversight of contributing writers/editors.
  • Proofing/editing of quarterly catalog throughout production: content, images, layout, pagination, color correction, pre-press, print.
  • Press run assistance.
  • Procurement of copyright permissions.
  • Trade show assistance, merchandising support.
Education and Training
Bachelor of Arts: Journalism, Expected in 1991
-
University of Georgia - Athens, GA
GPA:
Activities and Honors

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School Attended

  • University of Georgia

Job Titles Held:

  • Marketing Manager
  • Marketing Manager
  • Internet/Marketing Manager
  • Senior Copywriter/Editor

Degrees

  • Bachelor of Arts

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