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Marketing Manager Resume Example

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Lourdes
Sisk
Professional Summary

Creative and results-driven marketing leader with 20 years of experience driving sales and market growth, executing strategic initiatives, and building a reputable corporate brand in international and domestic markets. Customer focused leader with proven history of contributing to multi-million $ opportunity pipeline and revenue with targeted marketing campaigns.

Healthcare | SaaS | Construction | Telecom | Higher Ed | SLED | Manufacturing

Skills
  • B2B, B2C, B2G
  • 15+ years marketing management
  • International marketing
  • Strategic planning
  • Sales enablement
  • Brand building
  • Content creation
  • Digital, social, email marketing
  • PPC campaign/budget management
  • Project management
  • Event management
  • Lead generation
  • Budget optimization
  • Vendor management
  • Salesforce, Marketo, Asana, Magento, Klaviyo, Trello, Sprouts Social, Google Analytics
Education
Converse CollegeCity, StateBachelor of Arts:Accounting
Work History
Company Name- Marketing Manager
City, State02/2020 - 01/2021
  • Devised and deployed multi-channel marketing plans for Sleep division with effective content, digital, and social media campaign strategies
  • Developed innovative and targeted collateral to support overall sales and branding objectives, including videos, customer stories, brochures, direct mailers and internal forms/documentation
  • Implemented email marketing strategies which increased revenue attribution from 11% to 20% for eCommerce site
  • Built multi-touch email campaigns across full customer journey increasing conversion rates to over 25%
  • Increased brand exposure and optimized target audience reach with PR firm resulting in 20+ press mentions with over 1 billion views
Company Name- Marketing Manager
City, State03/2016 - 12/2019

Healthcare, Strategic Partnerships (06/2019-12/2019)

Healthcare, Higher Ed, SLED (07/2017-05/2019)

Healthcare (03/2016-06/2017)

  • Built brand awareness and generated leads while managing marketing campaigns and programs for Healthcare, SLED, and Higher Ed markets
  • Developed company brand messaging, technical/non-technical collateral (videos, articles, infographics, case studies, presentations, blogs, eBooks/brochures), tradeshows, speaking engagements, webinars, promotional strategies, and product commercialization
  • Managed co-marketing initiatives with 20+ strategic partners and resellers
  • Developed a multi-channel campaign leveraging video content that generated over $21M in opportunity pipeline
  • Developed a content series featuring industry influencers that resulted in over $6M revenue
  • Oversaw web content re-design that increased web traffic by 217%
  • Developed email campaign that generated $10M in opportunity pipeline
  • Vendor negotiations resulting in an average 25% cost savings on 3rd party advertising programs
  • Developed and managed 3rd party content syndication
  • Built and strengthened strategic relationships with leading industry associations, increasing brand awareness
Company Name- North American Marketing Manager
City, State02/2006 - 02/2016

Marketing Manager (05/2013-02/2016)

Customer Service & Marketing Manager (02/2006-04/2013)

  • Developed and implemented strategic marketing plans to support all critical business initiatives including sales growth, market penetration, customer retention, and market share
  • Increased international market share with improved brand awareness and position in US and expansion into Canada and Mexico
  • Coordinated trade shows, conferences, seminars, sales & marketing meetings, internal company events and community outreach events
  • Assisted with global marketing efforts (Europe and China) including product launches, web management, newsletters, events
  • Compiled product, market and customer data to forecast accurate sales and profit numbers
  • Streamlined customer service and sales admin systems consistently achieving 98+% on-time delivery and 100+ vendor rating with top customers
  • Created spare parts and after sales service price standards that increased gross margins by an average of 25%
  • Assisted with key account management (contract negotiations, supply chain deliverables, and quarterly strategic reviews)
  • Established technical support, field service support & after sales support programs that contributed to revenue goals
Company Name- Inside Sales & Marketing Manager
City, State06/1998 - 01/2006

Inside Sales & Marketing Manager (10/1999-01/2006)

Inside Sales Representative (01/1999-09/1999)

Accountant (06/1998-12/1998)

  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales
  • Established pricing structures and negotiated contracts with customers
  • Prioritized daily workflows, including all inbound calls, quotes and sales related inquiries
  • Trained and coached the inside sales team, managing the sales admin process to ensure revenue growth
  • Investigated and resolved customer concerns and complaints
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Resume Overview

School Attended

  • Converse College

Job Titles Held:

  • Marketing Manager
  • North American Marketing Manager
  • Inside Sales & Marketing Manager

Degrees

  • Bachelor of Arts : Accounting

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