Dedicated marketing executive with nine years in marketing, advertising and sales. Areas of expertise include content development and brand management. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Marketing Manager, 04/2014 to Current Johnson Construction Co – Macon, GA
Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.
Managed marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for Construction business segments.
Successfully project managed numerous multi-lingual direct and email campaigns simultaneously.
Developed backend-tracking URLs to measure campaign results and determine ROI.
Regional Account Executive, 08/2013 to 04/2014 G/O Digital – Macon, GA
Communicating effectively with Internet customers and prospects, directing customers to product information resources, and Identifying and contacting new sales prospects among others.
Analyzing client websites, seo, google ads, and other internet marketing accurately and find advertising solutions to beat out competition and market place.
Negotiating budgets with clients for their advertising.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates.
Sales Representative, 12/2009 to 08/2013 Cumulus – Macon, GA
Prepare and deliver sales presentations to new and existing customers that will impact their business growth thru advertising programs.
Protect and increase existing advertising with competitive marketing strategies and new product awareness.
Locate and contact potential clients in order to offer advertising solutions.
Manage customer account database; maintain client contracts and files.
Negotiated prices, terms of sales and service agreements.
Built relationships with customers and the community to promote long term business growth.
Marketing Director, 10/2008 to 11/2009 Payroll Management – Macon, GA
Directed and coordinated marketing activities and policies to promote products and services.
Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
Identified value propositions and key messages for all of the company's marketing campaigns.
Coordinated and participated in promotional activities and trade shows.
Preserved brand integrity by monitoring the consistency and quality of marketing content.
Budget development and management
Online and mobile consumer marketing tools
Social media expert
Product marketing specialist
Thought leadership content development
Marketing plan development
E-mail and direct mail marketing campaigns
Marketing plan development
Associate of Arts: Marketing, 2004 Middle Georgia College - Cochran, GA