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JC
Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000, resumesample@example.com
Professional Summary
Dedicated marketing executive with nine years in marketing, advertising and sales. Areas of expertise include content development and brand management. In-depth knowledge of social media marketing with expertise in identifying emerging market trends.
Work History
03/2014 to Current Marketing Manager Thermo Fisher Scientific Inc. | Buffalo, NY,


  • Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs.
  • Managed marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans for Construction business segments.
  • Successfully project managed numerous multi-lingual direct and email campaigns simultaneously.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.




07/2013 to 03/2014 Regional Account Executive Keurig Dr Pepper | Hayward, CA,
  • Communicating effectively with Internet customers and prospects, directing customers to product information resources, and Identifying and contacting new sales prospects among others.
  • Analyzing client websites, seo, google ads, and other internet marketing accurately and find advertising solutions to beat out competition and market place.
  • Negotiating budgets with clients for their advertising.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Implemented new SEO and SEM strategies, and Google analytics to increase conversion rates.




11/2009 to 07/2013 Sales Representative Securitas Electronic Security | Fairmount, IL,
  • Prepare and deliver sales presentations to new and existing customers that will impact their business growth thru advertising programs.
  • Protect and increase existing advertising with competitive marketing strategies and new product awareness.
  • Locate and contact potential clients in order to offer advertising solutions.
  • Manage customer account database; maintain client contracts and files.
  • Negotiated prices, terms of sales and service agreements.
  • Built relationships with customers and the community to promote long term business growth.



09/2008 to 10/2009 Marketing Director Crawford & Company | Topeka, KS,
  • Directed and coordinated marketing activities and policies to promote products and services.                                                                                            
  • Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
  • Identified value propositions and key messages for all of the company’s marketing campaigns.
  • Coordinated and participated in promotional activities and trade shows.
  • Preserved brand integrity by monitoring the consistency and quality of marketing content.


Skills
  • Budget development and management
  • Digital marketing
  • Market research
  • Online and mobile consumer marketing tools
  • Strategic marketing
  • Social media expert
  • Product marketing specialist
  • Sales strategies
  • Organized
  • Thought leadership content development
  • Marketing plan development
  • E-mail and direct mail marketing campaigns
  • Marketing plan development
Education
Expected in 2004 Associate of Arts | Marketing Middle Georgia College, Cochran, GA GPA:
  • Business, Marketing and Advertising coursework
  • Finance coursework
  • Associate's Degree


Expected in BBA | Marketing Macon State College, Macon, GA GPA:

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School Attended

  • Middle Georgia College
  • Macon State College

Job Titles Held:

  • Marketing Manager
  • Regional Account Executive
  • Sales Representative
  • Marketing Director

Degrees

  • Associate of Arts
  • BBA

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